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Trends and Innovations in Marketing Information Systems (Advances in Marketing, Customer Relationship Management, and E-Services) - Hardcover

 
9781466684591: Trends and Innovations in Marketing Information Systems (Advances in Marketing, Customer Relationship Management, and E-Services)
Hardcover
ISBN 10: 1466684593 ISBN 13: 9781466684591
Publisher: Idea Group,U.S., 2015

Synopsis

Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

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About the Author

Theodosios Tsiakis, Alexander Technological Educational Institute of Thessaloniki, Greece.

"About this title" may belong to another edition of this title.

Publisher
Idea Group,U.S.
Publication date
2015
Language
English
ISBN 10 
1466684593
ISBN 13 
9781466684591
Binding
Hardcover
Number of pages
454
Editor
Tsiakis Theodosios