Language: English
Published by Gulf Professional Publishing, 2013
ISBN 10: 0123970318 ISBN 13: 9780123970312
Seller: Basi6 International, Irving, TX, U.S.A.
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Condition: New. pp. 264.
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Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. 264.
Language: English
Published by Gulf Professional Publishing 2013-04-26, 2013
ISBN 10: 0123970318 ISBN 13: 9780123970312
Seller: Chiron Media, Wallingford, United Kingdom
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Language: English
Published by Gulf Professional Pub, 2013
ISBN 10: 0123970318 ISBN 13: 9780123970312
Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 1st edition. 264 pages. 6.20x0.90x0.05 inches. In Stock.
Language: English
Published by World Scientific Publishing Company, 2016
ISBN 10: 9814675679 ISBN 13: 9789814675673
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Language: English
Published by Elsevier Science & Technology, 2013
ISBN 10: 0123970318 ISBN 13: 9780123970312
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Language: English
Published by World Scientific Publishing Company, 2016
ISBN 10: 9814675679 ISBN 13: 9789814675673
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Language: English
Published by World Scientific Publishing Company, 2016
ISBN 10: 9814675679 ISBN 13: 9789814675673
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Language: English
Published by LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659155977 ISBN 13: 9783659155970
Seller: preigu, Osnabrück, Germany
Taschenbuch. Condition: Neu. Sport Sponsorship in China | A Strategic Investment | Xinquan Yang | Taschenbuch | 172 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783659155970 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Seller: Ria Christie Collections, Uxbridge, United Kingdom
£ 96.15
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Language: English
Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2014
ISBN 10: 3659107131 ISBN 13: 9783659107139
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. pp. 284.
Language: English
Published by Gulf Professional Publishing, 2016
ISBN 10: 032328258X ISBN 13: 9780323282581
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 1st edition. 256 pages. 9.00x6.00x0.58 inches. In Stock.
Language: English
Published by World Scientific Publishing Company, 2016
ISBN 10: 9814675679 ISBN 13: 9789814675673
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Language: English
Published by LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659107131 ISBN 13: 9783659107139
Seller: preigu, Osnabrück, Germany
Taschenbuch. Condition: Neu. Managing Relationships and Developing Sustainability | The Case of VANOC and the Vancouver 2010 National Partners | Xinquan Sheena Yang | Taschenbuch | 284 S. | Englisch | 2014 | LAP LAMBERT Academic Publishing | EAN 9783659107139 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
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Condition: New. pp. XXIV, 291 1st ed. 2020 edition NO-PA16APR2015-KAP.
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Paperback. Condition: Brand New. 315 pages. 9.25x6.10x0.73 inches. In Stock.
Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 315 pages. 9.25x6.10x0.98 inches. In Stock.
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Language: English
Published by LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659155977 ISBN 13: 9783659155970
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Language: English
Published by World Scientific Pub Co Inc, 2015
ISBN 10: 9814675679 ISBN 13: 9789814675673
Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 266 pages. 9.25x6.25x1.00 inches. In Stock.
Soft cover. Condition: New. Language:Chinese.Author:Shi Xinquan.Binding:Soft Cover.
Language: English
Published by Gulf Professional Publishing, 2013
ISBN 10: 0123970318 ISBN 13: 9780123970312
Seller: Brook Bookstore On Demand, Napoli, NA, Italy
Condition: new. Questo è un articolo print on demand.
Language: English
Published by LAP LAMBERT Academic Publishing Jun 2012, 2012
ISBN 10: 3659155977 ISBN 13: 9783659155970
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -China, with its unique history and cultural background, has begun to implement commercialized sport sponsorship about two decades after its western counterparts, and academic research has largely failed to address how international and national corporations perceive the opportunities for sponsorship investment in China. This book is the first that compares the practices of domestics and international corporate sponsors in China and identifies measures to reduce market risks in China and enhance benefits. Having conducted in-depth research interviews with nineteen Chinese sport sponsorship authorities, the book reveals cultural and motivational differences between the international corporations and domestic companies involved in sport sponsorship in China. The study also demonstrates that sport sponsorship is a strategic investment and that partnerships are a developing trend in the Chinese sport sponsorship market. This book is essential reading for sport marketing researchers and practitioners who are interested in analyzing how international and national companies are employing sport sponsorship as a strategic investment to obtain competitive advantages in China. 172 pp. Englisch.
Language: English
Published by LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3659155977 ISBN 13: 9783659155970
Seller: moluna, Greven, Germany
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Yang XinquanXinquan Yang, PhD, is post-doctoral scholar at the University of Texas at Austin, USA. Dr. Yang used her extensive background ineconomics to analyze and rethink mainstream models of corporatesponsorship in terms of their .
Language: English
Published by LAP LAMBERT Academic Publishing Mär 2014, 2014
ISBN 10: 3659107131 ISBN 13: 9783659107139
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -When the Olympics are appraised as a catalyst for urban redevelopment and global media attention, the Games' management-related problems of the past, such as cost overruns, environmental damage, and the diversion of public funds to event-related expenditures have contributed to a history of unfulfilled economic promises and negative social impacts that continue to be concerns for host countries. However, there is a lack of research focusing on relationships between event organizers and corporate partners, particularly with respect to how the Corporate Social Responsibility programs of Olympic sponsors can be mobilized by an Organizing Committee to help achieve the sustainability and legacy goals of the host city, including economic development, social inclusion, and environmental footprint reduction. This book, therefore, provides a new model of analyzing the sustainability and legacy aspects under the partnership management strategies between an Olympic Games Organizing Committee and corporate sponsors. Based on the case of Vancouver, also discussed are the major relationship factors that influence corporations to be involved in both Olympic sponsorship and sustainability. 284 pp. Englisch.
Language: English
Published by LAP LAMBERT Academic Publishing, 2014
ISBN 10: 3659107131 ISBN 13: 9783659107139
Seller: moluna, Greven, Germany
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Yang Xinquan SheenaXinquan Yang, Ph.D. University of British Columbia, Vancouver, Canada Visiting Researcher, University of Texas, Austin, USA. She studies sport marketing and social leverage of sport events. Her research recognizes.