Yang Xinquan (14 results)
- Softcover
Seller: preigu, Osnabrück, Germanypreigu
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Taschenbuch. Condition: Neu. Sport Sponsorship in China | A Strategic Investment | Xinquan Yang | Taschenbuch | 172 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783659155970 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: prei…gu.
Language: English
Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG 2014
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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Condition: New. pp. 284.
- Softcover
Seller: preigu, Osnabrück, Germanypreigu
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Taschenbuch. Condition: Neu. Managing Relationships and Developing Sustainability | The Case of VANOC and the Vancouver 2010 National Partners | Xinquan Sheena Yang | Taschenbuch | 284 S. | Englisch | 2014 | LAP LAMBERT Academic Publishing | EAN 9783659107139 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher… Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
- Softcover
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
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Paperback. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Language: English
Published by LAP LAMBERT Academic Publishing Jun 2012 2012
- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, , GermanyBuchWeltWeit Ludwig Meier e.K.
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£ 60.52
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -China, with its unique history and cultural background, has begun to implement commercialized sport sponsorship about two decades after its western counterparts, and academic research has largely failed to address how international…and national corporations perceive the opportunities for sponsorship investment in China. This book is the first that compares the practices of domestics and international corporate sponsors in China and identifies measures to reduce market risks in China and enhance benefits. Having conducted in-depth research interviews with nineteen Chinese sport sponsorship authorities, the book reveals cultural and motivational differences between the international corporations and domestic companies involved in sport sponsorship in China. The study also demonstrates that sport sponsorship is a strategic investment and that partnerships are a developing trend in the Chinese sport sponsorship market. This book is essential reading for sport marketing researchers and practitioners who are interested in analyzing how international and national companies are employing sport sponsorship as a strategic investment to obtain competitive advantages in China. 172 pp. Englisch.
- Softcover
- Print on Demand
Seller: moluna, Greven, , Germanymoluna
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£ 49.14
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Yang XinquanXinquan Yang, PhD, is post-doctoral scholar at the University of Texas at Austin, USA. Dr. Yang used her extensive background ineconomics to analyze and rethink mainstream models of corporat…esponsorship in terms of their .
Language: English
Published by LAP LAMBERT Academic Publishing Mär 2014 2014
- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, , GermanyBuchWeltWeit Ludwig Meier e.K.
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£ 73.78
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -When the Olympics are appraised as a catalyst for urban redevelopment and global media attention, the Games' management-related problems of the past, such as cost overruns, environmental damage, and the diversion of public funds to…event-related expenditures have contributed to a history of unfulfilled economic promises and negative social impacts that continue to be concerns for host countries. However, there is a lack of research focusing on relationships between event organizers and corporate partners, particularly with respect to how the Corporate Social Responsibility programs of Olympic sponsors can be mobilized by an Organizing Committee to help achieve the sustainability and legacy goals of the host city, including economic development, social inclusion, and environmental footprint reduction. This book, therefore, provides a new model of analyzing the sustainability and legacy aspects under the partnership management strategies between an Olympic Games Organizing Committee and corporate sponsors. Based on the case of Vancouver, also discussed are the major relationship factors that influence corporations to be involved in both Olympic sponsorship and sustainability. 284 pp. Englisch.
- Softcover
- Print on Demand
Seller: moluna, Greven, , Germanymoluna
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£ 59.02
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Yang Xinquan SheenaXinquan Yang, Ph.D. University of British Columbia, Vancouver, Canada Visiting Researcher, University of Texas, Austin, USA. She studies sport marketing and social leverage of sport e…vents. Her research recognizes.
Language: English
Published by LAP LAMBERT Academic Publishing Jun 2012 2012
- Softcover
- Print on Demand
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
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£ 60.52
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -China, with its unique history and cultural background, has begun to implement commercialized sport sponsorship about two decades after its western counterparts, and academic research has largely failed to address how international and…national corporations perceive the opportunities for sponsorship investment in China. This book is the first that compares the practices of domestics and international corporate sponsors in China and identifies measures to reduce market risks in China and enhance benefits. Having conducted in-depth research interviews with nineteen Chinese sport sponsorship authorities, the book reveals cultural and motivational differences between the international corporations and domestic companies involved in sport sponsorship in China. The study also demonstrates that sport sponsorship is a strategic investment and that partnerships are a developing trend in the Chinese sport sponsorship market. This book is essential reading for sport marketing researchers and practitioners who are interested in analyzing how international and national companies are employing sport sponsorship as a strategic investment to obtain competitive advantages in China.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 172 pp. Englisch.
- Softcover
- Print on Demand
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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£ 61.24
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - China, with its unique history and cultural background, has begun to implement commercialized sport sponsorship about two decades after its western counterparts, and academic research has largely failed to address how international and n…ational corporations perceive the opportunities for sponsorship investment in China. This book is the first that compares the practices of domestics and international corporate sponsors in China and identifies measures to reduce market risks in China and enhance benefits. Having conducted in-depth research interviews with nineteen Chinese sport sponsorship authorities, the book reveals cultural and motivational differences between the international corporations and domestic companies involved in sport sponsorship in China. The study also demonstrates that sport sponsorship is a strategic investment and that partnerships are a developing trend in the Chinese sport sponsorship market. This book is essential reading for sport marketing researchers and practitioners who are interested in analyzing how international and national companies are employing sport sponsorship as a strategic investment to obtain competitive advantages in China.
Language: English
Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG 2014
- Softcover
- Print on Demand
Seller: Majestic Books, Hounslow, , United KingdomMajestic Books
Contact seller4-star sellerCondition: New
£ 113.93
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Condition: New. Print on Demand pp. 284 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.
Language: English
Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG 2014
- Softcover
- Print on Demand
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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£ 118.06
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Condition: New. PRINT ON DEMAND pp. 284.
Language: English
Published by LAP LAMBERT Academic Publishing Mär 2014 2014
- Softcover
- Print on Demand
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
Contact seller5-star sellerCondition: New
£ 73.78
£ 51.84 shippingShips from Germany to U.S.A.Quantity: 1 available
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -When the Olympics are appraised as a catalyst for urban redevelopment and global media attention, the Games' management-related problems of the past, such as cost overruns, environmental damage, and the diversion of public funds to even…t-related expenditures have contributed to a history of unfulfilled economic promises and negative social impacts that continue to be concerns for host countries. However, there is a lack of research focusing on relationships between event organizers and corporate partners, particularly with respect to how the Corporate Social Responsibility programs of Olympic sponsors can be mobilized by an Organizing Committee to help achieve the sustainability and legacy goals of the host city, including economic development, social inclusion, and environmental footprint reduction. This book, therefore, provides a new model of analyzing the sustainability and legacy aspects under the partnership management strategies between an Olympic Games Organizing Committee and corporate sponsors. Based on the case of Vancouver, also discussed are the major relationship factors that influence corporations to be involved in both Olympic sponsorship and sustainability.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 284 pp. Englisch.
- Softcover
- Print on Demand
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
£ 74.66
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - When the Olympics are appraised as a catalyst for urban redevelopment and global media attention, the Games' management-related problems of the past, such as cost overruns, environmental damage, and the diversion of public funds to event…-related expenditures have contributed to a history of unfulfilled economic promises and negative social impacts that continue to be concerns for host countries. However, there is a lack of research focusing on relationships between event organizers and corporate partners, particularly with respect to how the Corporate Social Responsibility programs of Olympic sponsors can be mobilized by an Organizing Committee to help achieve the sustainability and legacy goals of the host city, including economic development, social inclusion, and environmental footprint reduction. This book, therefore, provides a new model of analyzing the sustainability and legacy aspects under the partnership management strategies between an Olympic Games Organizing Committee and corporate sponsors. Based on the case of Vancouver, also discussed are the major relationship factors that influence corporations to be involved in both Olympic sponsorship and sustainability.
