Wrighton Mark (30 results)

Hardcover. Condition: VG+ / Name written on dj. 315pp.

Hardcover. Condition: Fine. No Jacket. 1st Edition. With previous owner's name, otherwise a fine, unmarked, hardcover first edition, second printing copy in blue buckram with gold lettering on the cover and spine, no DJ.

Hardcover. Condition: Very good. Dust Jacket Condition: very good. viii, 198p. Jacket edges slightly worn. Chronicles the history of the Department of Ophthalmology and Visual Sciences at Washington University in St. Louis, Missouri, founded in 1928. Includes bibliographical notes. B&w photographs. (11-1/4"x8-3/4"). …

Condition: New.

Condition: New.

Condition: New. pp. 226.

Condition: As New. Unread book in perfect condition.

Condition: New. In.

Condition: New.

Condition: As New. Unread book in perfect condition.

Paperback. Condition: Brand New. 1st edition. 210 pages. 8.50x6.25x0.50 inches. In Stock.

Kartoniert / Broschiert. Condition: New. Steger, Wayne Kelly, Sean Wrighton, MarkUnderstand the theoreticaland practicalaspects of political marketing!Over the past few years political marketing strategies have been refined with the help of new findings in political science re.

Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:0122800508. …

Condition: New.

Condition: New. pp. 226.

Taschenbuch. Condition: Neu. Neuware - Understand the theoreticaland practicalaspects of political marketing!Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition.Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings.Campaigns and Political Marketing answers these tough questions: - What is the role of professional campaign consultantsand their value - How have the past four presidential elections revised the state presidential vote forecasting equation - How does interest groups' resource distribution differ from resource allocation decisions made by candidates' organizations and the national political parties - How does congressional campaign candidate scheduling differ from legislative candidate scheduling - How effective are attack messages in generating media coverage early in a campaign - How do political professionals define campaign crises - What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal - How is public opinion affected when tragedy strikes a political candidate Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.…

Condition: New.

Condition: New. In.

Condition: As New. Unread book in perfect condition.

Condition: New.

Condition: As New. Unread book in perfect condition.

Gebunden. Condition: New. Steger, Wayne Kelly, Sean Wrighton, MarkUnderstand the theoreticaland practicalaspects of political marketing!Over the past few years political marketing strategies have been refined with the help of new findings in political science re.

Hardcover. Condition: Brand New. 1st edition. 210 pages. 8.75x6.25x0.75 inches. In Stock.

Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Buch. Condition: Neu. Neuware - Understand the theoreticaland practicalaspects of political marketing!Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition.Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings.Campaigns and Political Marketing answers these tough questions: - What is the role of professional campaign consultantsand their value - How have the past four presidential elections revised the state presidential vote forecasting equation - How does interest groups' resource distribution differ from resource allocation decisions made by candidates' organizations and the national political parties - How does congressional campaign candidate scheduling differ from legislative candidate scheduling - How effective are attack messages in generating media coverage early in a campaign - How do political professionals define campaign crises - What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal - How is public opinion affected when tragedy strikes a political candidate Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.…

hardcover. Condition: Acceptable. Acceptable. Dust Jacket NOT present. CD WILL BE MISSING. SHIPS FROM MULTIPLE LOCATIONS. book.

Condition: New. Print on Demand pp. 226 This item is printed on demand.

Condition: New. PRINT ON DEMAND pp. 226.

Condition: New. Print on Demand pp. 226 This item is printed on demand.

Condition: New. PRINT ON DEMAND pp. 226.