Order Total (1 Item Items):
Shipping Destination:
Weijters Bert (20 results)
Skip to main search results
Search filters
Product Type
- All Product Types
- Books (20)
- Magazines & Periodicals (No further results match this refinement)
- Comics (No further results match this refinement)
- Sheet Music (No further results match this refinement)
- Art, Prints & Posters (No further results match this refinement)
- Photographs (No further results match this refinement)
- Maps (No further results match this refinement)
- Manuscripts & Paper Collectibles (No further results match this refinement)
Condition Learn more
- New (17)
- As New, Fine or Near Fine (2)
- Very Good or Good (No further results match this refinement)
- Fair or Poor (No further results match this refinement)
- As Described (1)
Binding
Collectible Attributes
- First Edition (No further results match this refinement)
- Signed (No further results match this refinement)
- Dust Jacket (No further results match this refinement)
- Seller-Supplied Images (12)
- Not Print on Demand (12)
Language (1)
Free Shipping
Seller Location
Seller Rating
-
Soft cover. Condition: New. 8vo (23.5 cm). VIII, 127 pp. Laminated wrappers. "Measurement in Marketing reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classification discuss issues relevant to each notion of measurement. In one sense, measurement means conceptualizing theoretical variables of interest and choosing appropriate observable indicators of the intended construct. In another sense, measurement means collecting the data necessary for an empirical examination of the theoretical issues under study. In a final sense measurement means constructing a model that relates the data collected in the second step to the latent factors representing the concepts the researcher is interested in, as specified in the first step." (publisher's description).
-
Measurement in Marketing
Language: English
Published by Emerald Publishing Limited, 2022
ISBN 10: 1800436319 ISBN 13: 9781800436312
Condition: As New. Unread book in perfect condition.
-
Measurement in Marketing
Language: English
Published by Emerald Publishing Limited, 2022
ISBN 10: 1800436319 ISBN 13: 9781800436312
Condition: New.
-
Measurement in Marketing (Review of Marketing Research, 19)
Language: English
Published by Emerald Publishing Limited, 2022
ISBN 10: 1800436319 ISBN 13: 9781800436312
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In.
-
Measurement in Marketing
Language: English
Published by Emerald Publishing Limited, GB, 2022
ISBN 10: 1800436319 ISBN 13: 9781800436312
Hardback. Condition: New. Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Research addresses important measurement issues to deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.Measurement in Marketing features a range of chapters from experts in the field who discuss the philosophical foundations of measurement, provide practical recommendations about measurement error and explore the latest research, offering guidance on the selection of appropriate implicit measures for capturing automatic cognitive processes.Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.
-
Measurement in Marketing
Language: English
Published by Emerald Publishing Limited, 2022
ISBN 10: 1800436319 ISBN 13: 9781800436312
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
-
Measurement in Marketing
Language: English
Published by Emerald Publishing Limited, 2022
ISBN 10: 1800436319 ISBN 13: 9781800436312
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 101.21
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
-
Measurement in Marketing
Language: English
Published by Emerald Publishing Limited, GB, 2022
ISBN 10: 1800436319 ISBN 13: 9781800436312
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
£ 124.84
Free Shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHardback. Condition: New. Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Research addresses important measurement issues to deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.Measurement in Marketing features a range of chapters from experts in the field who discuss the philosophical foundations of measurement, provide practical recommendations about measurement error and explore the latest research, offering guidance on the selection of appropriate implicit measures for capturing automatic cognitive processes.Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.
-
Measurement in Marketing
Language: English
Published by Emerald Publishing Limited, GB, 2022
ISBN 10: 1800436319 ISBN 13: 9781800436312
Hardback. Condition: New. Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Research addresses important measurement issues to deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.Measurement in Marketing features a range of chapters from experts in the field who discuss the philosophical foundations of measurement, provide practical recommendations about measurement error and explore the latest research, offering guidance on the selection of appropriate implicit measures for capturing automatic cognitive processes.Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.
-
Measurement in Marketing
Language: English
Published by Emerald Group Pub Ltd, 2022
ISBN 10: 1800436319 ISBN 13: 9781800436312
Hardcover. Condition: Brand New. 217 pages. 9.25x6.25x0.75 inches. In Stock.
-
Measurement in Marketing
Language: English
Published by Emerald Publishing Limited, GB, 2022
ISBN 10: 1800436319 ISBN 13: 9781800436312
£ 113.24
£ 65 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHardback. Condition: New. Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Research addresses important measurement issues to deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.Measurement in Marketing features a range of chapters from experts in the field who discuss the philosophical foundations of measurement, provide practical recommendations about measurement error and explore the latest research, offering guidance on the selection of appropriate implicit measures for capturing automatic cognitive processes.Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.
-
Condition: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Measurement in Marketing reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classification discuss issues relevant to each notion of measurement. In one sense, measurement means conceptualizing theoretical variables of interest and choosing appropriate observable indicators of the intended construct. In another sense, measurement means collecting the data necessary for an empirical examination of the theoretical issues under study. In a final sense measurement means constructing a model that relates the data collected in the second step to the latent factors representing the concepts the researcher is interested in, as specified in the first step.
-
Measurement in Marketing
Language: English
Published by Emerald Publishing Limited, 2022
ISBN 10: 1800436319 ISBN 13: 9781800436312
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
£ 99.26
£ 5.02 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
-
Measurement in Marketing
Language: English
Published by Emerald Publishing Limited, 2022
ISBN 10: 1800436319 ISBN 13: 9781800436312
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
£ 113.45
£ 15.35 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
-
Measurement in Marketing (Review of Marketing Research, 19)
Language: English
Published by Emerald Publishing Limited, 2022
ISBN 10: 1800436319 ISBN 13: 9781800436312
Condition: New. Print on Demand.
-
Measurement in Marketing (Review of Marketing Research, 19)
Language: English
Published by Emerald Publishing Limited, 2022
ISBN 10: 1800436319 ISBN 13: 9781800436312
Condition: New. Print on Demand.
-
Measurement in Marketing
Language: English
Published by Emerald Publishing Limited, 2022
ISBN 10: 1800436319 ISBN 13: 9781800436312
Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorNaresh K. Malhotra was selected as a Marketing Legend in 2010 and his refereed journal articles were published in nine volumes by Sage with tributes by other leading scholars in the field. He is lis.
-
Measurement in Marketing (Review of Marketing Research, 19)
Language: English
Published by Emerald Publishing Limited, 2022
ISBN 10: 1800436319 ISBN 13: 9781800436312
Condition: New. PRINT ON DEMAND.
-
Measurement in Marketing
Language: English
Published by Emerald Publishing Limited, 2022
ISBN 10: 1800436319 ISBN 13: 9781800436312
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing.
-
Measurement in Marketing
Language: English
Published by Emerald Publishing Limited, 2022
ISBN 10: 1800436319 ISBN 13: 9781800436312
Buch. Condition: Neu. Measurement in Marketing | Naresh K. Malhotra (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2022 | Emerald Publishing Limited | EAN 9781800436312 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
