V K Shukla (70 results)

Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: New. pp. 216 Illus.

Condition: New. pp. 216.

Condition: New. pp. 216.

Condition: New. pp. 240.

Soft cover. Condition: New. 1st Edition. Renowned for bringing the marvellous to the ordinary, Vinod Kumar Shukla has long been recognized as one of India s foremost writers, with a voice uniquely his own. The stories in Blue Is Like Blue deal with smaller-than-life people . They live in rented accommodation, often in single rooms, where one electric bulb does for light. There s a nail to hang clothes from and a wall-to-wall string for the washing. When the clothes are dry, you place the carefully folded shirt under a pillow and lie down to sleep. Money is a concern, but the bazaar is the place to go and spend time in, especially if you have nothing to buy. The fear that you may be overcharged accompanies every transaction, but joy is not entirely absent. Few works of modern Indian literature come alive in English and fewer still in the way that these stories do in Arvind Krishna Mehrotra and Sara Rai s brilliant translation.…

Condition: New. pp. 240.

Condition: New. pp. 240.

Condition: New. pp. 325.

Paperback. Condition: Very Good. Big Data Analysis with Python: Combine Spark and Python to unlock the powers of parallel computing and machine learning This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

Condition: New. pp. 325.

Condition: New. pp. 325 Index.

Condition: New.

Condition: New.

Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Condition: As New. Unread book in perfect condition.

Soft cover. Condition: Very Good. 92 pages. (SL#108/2).

Hardbound. Condition: As New. New. Contents Preface. 1. Social marketing an introduction. 2. Social responsibility in social marketing. 3. Economic man vs. social man in social marketing. 4. Social marketing for social change. 5. Consumerism in social marketing. 6. Marketing and safer sex in social marketing. 7. Advertising experience with social marketing. 8. Advertising in the social marketing mix. 9. Pro environmental behaviour in social marketing. 10. Health promotion through social marketing. 11. Postmodern turn in public health advertising. 12. Equal opportunity for consumer. 13. Social responsibility from a consumer perspective. 14. Developing consumer user products. 15. Making environment friendly products. 16. Efficiency and effectiveness of marketing. Bibliography. Index. Social marketing is the systematic application of marketing alongside other concepts and techniques to achieve specific behavioural goals for a social good. While social marketing initially developed from a desire to capitalise on commercial marketing techniques it has in the last decade matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing. This book focuses on direct mail mass media developing a marketing plan and program evaluation. 240 pp.…

Paperback. Condition: New. Processing big data in real time is challenging due to scalability, information inconsistency, and fault tolerance. Big Data Analysis with Python teaches you how to use tools that can control the data avalanche for you. With this book, you'll learn effective techniques to aggregate data into useful dimensions for posterior analysis, extract statistical measurements, and transform datasets into features for other systems.…

Condition: New. pp. 403.

Hardcover. Condition: New. ISBN:9788119808786,xxvi+228pp.

Condition: New.

Condition: New.

Condition: New. In English.

Condition: As New. Unread book in perfect condition.

Condition: New.

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: As New. Unread book in perfect condition.

Condition: As New. Unread book in perfect condition.