Singh Jaywant (190 results)
- Softcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Consumer Behaviour : Applications in Marketing
East, Robert, Wright, Malcolm, Vanhuele, Marc, Singh, Jaywant
- Softcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
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£ 4.86
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Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
Seller: medimops, Berlin, Germanymedimops
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£ 4.30
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Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
More imagesLanguage: English
Published by Taylor & Francis Ltd 2016
Series: Routledge Companions in Business, Management and Accounting, Book 44 of 102. Book 44 of 102 - Routledge Companions in Business, Management and Accounting
- Hardcover
Seller: Bookbot, Prague, Czech RepublicBookbot
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£ 11.29
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Hardcover. Condition: Fair. Verschmutzung / Wasserschaden; Abnutzung / Risse - leicht; Gebrochener Buchrücken / Seiten oder Softcover umgeknickt. As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding… and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
Consumer Behaviour: Applications in Marketing
East, Robert; Singh, Jaywant; Wright, Malcolm; Vanhuele, Marc
- Softcover
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
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£ 30.62
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Paperback. Condition: Very Good. Fourth. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Language: English
Published by Routledge 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 31.14
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Condition: As New. Unread book in perfect condition.
Language: English
Published by Routledge 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 31.47
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Condition: New.
Language: English
Published by Taylor and Francis 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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£ 33.53
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Language: English
Published by Taylor and Francis Ltd, GB 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
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£ 34.99
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Paperback. Condition: New. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acti…ng as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
Language: English
Published by Taylor and Francis 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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£ 29.93
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Language: English
Published by Taylor and Francis Ltd, GB 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
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£ 36.99
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Paperback. Condition: New. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acti…ng as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
Language: English
Published by Taylor & Francis Ltd, London 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contact seller5-star sellerCondition: New
£ 39.18
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Paperback. Condition: new. Paperback. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics…whilst acting as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline. Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
£ 38.72
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Condition: As New. Unread book in perfect condition.
Language: English
Published by Routledge 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: Majestic Books, Hounslow, , United KingdomMajestic Books
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£ 34.13
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Condition: New. pages cm.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 39.80
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Condition: New.
- Softcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
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£ 41.85
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Paperback. Condition: New. How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultura…l contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm and Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides.This is an indispensable textbook for undergraduate and postgraduate students of brand management.
- Softcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
Contact seller5-star sellerCondition: New
£ 35.77
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.BargainBookStores
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£ 42.29
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Paperback or Softback. Condition: New. Brand Management: Principles and Applications for Effective Branding. Book.
Consumer Behaviour: Applications in Marketing
East, Robert; Singh, Jaywant; Wright, Malcolm; Vanhuele, Marc
- Softcover
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
Contact seller5-star sellerCondition: New
£ 42.68
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Paperback. Condition: New. Fourth. The item is brand new, never used or read. It's in perfect condition and may include supplements and/or access codes or come shrink-wrapped.
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
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£ 43.37
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Condition: New.
Language: English
Published by Routledge 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 26.86
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Condition: New.
Language: English
Published by Routledge 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
Contact seller5-star sellerCondition: New
£ 30.91
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Condition: New. In.
Language: English
Published by Routledge 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: Chiron Media, Wallingford, , United KingdomChiron Media
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£ 28.11
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paperback. Condition: New.
Language: English
Published by Routledge 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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Condition: New. pages cm First edition Includes bibliographical references and index.
- Softcover
Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand
Contact seller3-star sellerCondition: New
£ 38.64
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Condition: new.
Language: English
Published by Routledge 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
- First Edition
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
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£ 37.12
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Condition: New. 2024. 1st Edition. paperback. . . . . .
Language: English
Published by Routledge 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
£ 31.16
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Condition: As New. Unread book in perfect condition.
Language: English
Published by Taylor & Francis Ltd 2024
Series: State of the Art in Business Research, Book 33 of 37. Book 33 of 37 - State of the Art in Business Research
- Softcover
Seller: THE SAINT BOOKSTORE, Southport, , United KingdomTHE SAINT BOOKSTORE
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£ 31.45
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Other book format. Condition: New. New copy - Usually dispatched within 4 working days.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 35.31
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Condition: New.
- Softcover
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
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£ 52.23
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Paperback. Condition: New. How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultura…l contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm and Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides.This is an indispensable textbook for undergraduate and postgraduate students of brand management.
