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Consumer Behaviour: Applications in Marketing
Language: English
Published by Sage Publications Ltd, 2017
ISBN 10: 1473919509 ISBN 13: 9781473919501
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Consumer Behaviour : Applications in Marketing
Language: English
Published by SAGE Publications, Limited, 2017
ISBN 10: 1473919509 ISBN 13: 9781473919501
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
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Consumer Behaviour: Applications in Marketing
Language: English
Published by SAGE Publications Ltd (edition Fourth), 2021
ISBN 10: 152973083X ISBN 13: 9781529730838
Paperback. Condition: Very Good. Fourth. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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The Routledge Companion to Contemporary Brand Management
Book 44 of 102: Routledge Companions in Business, Management and AccountingLanguage: English
Published by Taylor & Francis Ltd, 2016
ISBN 10: 0415747902 ISBN 13: 9780415747905
Hardcover. Condition: Fair. Verschmutzung / Wasserschaden; Abnutzung / Risse - leicht; Gebrochener Buchrücken / Seiten oder Softcover umgeknickt. As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
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Condition: As New. Unread book in perfect condition.
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Brands and Consumers
Book 33 of 37: State of the Art in Business ResearchLanguage: English
Published by Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032443308 ISBN 13: 9781032443300
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
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Brands and Consumers
Book 33 of 37: State of the Art in Business ResearchSeller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Brands and Consumers
Book 33 of 37: State of the Art in Business ResearchLanguage: English
Published by Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032443308 ISBN 13: 9781032443300
Paperback. Condition: New. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
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Brands and Consumers (Paperback)
Book 33 of 37: State of the Art in Business ResearchLanguage: English
Published by Taylor & Francis Ltd, London, 2024
ISBN 10: 1032443308 ISBN 13: 9781032443300
Paperback. Condition: new. Paperback. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline. Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Condition: As New. Unread book in perfect condition.
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Brand Management
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm and Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides.This is an indispensable textbook for undergraduate and postgraduate students of brand management.
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Brand Management
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Brand Management: Principles and Applications for Effective Branding (Paperback or Softback)
Language: English
Published by Kogan Page 5/28/2024, 2024
ISBN 10: 1398611581 ISBN 13: 9781398611580
Paperback or Softback. Condition: New. Brand Management: Principles and Applications for Effective Branding. Book.
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Consumer Behaviour: Applications in Marketing
Language: English
Published by SAGE Publications Ltd (edition Fourth), 2021
ISBN 10: 152973083X ISBN 13: 9781529730838
Paperback. Condition: New. Fourth. The item is brand new, never used or read. It's in perfect condition and may include supplements and/or access codes or come shrink-wrapped.
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Brands and Consumers : A Research Overview
Book 33 of 37: State of the Art in Business ResearchSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Brands and Consumers (State of the Art in Business Research)
Book 33 of 37: State of the Art in Business ResearchSeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 30.91
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Condition: New. pages cm First edition Includes bibliographical references and index.
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Brands and Consumers: A Research Overview (State of the Art in Business Research)
Book 33 of 37: State of the Art in Business ResearchSeller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
First Edition
Condition: New. 2024. 1st Edition. paperback. . . . . .
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Condition: New. 1st edition NO-PA16APR2015-KAP.
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Brands and Consumers : A Research Overview
Book 33 of 37: State of the Art in Business ResearchSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Brands and Consumers: A Research Overview
Book 33 of 37: State of the Art in Business ResearchLanguage: English
Published by Taylor & Francis Ltd, 2024
ISBN 10: 1032443308 ISBN 13: 9781032443300
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Other book format. Condition: New. New copy - Usually dispatched within 4 working days.
