Sandro Castaldo (84 results)

Hardcover. Condition: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2010. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2010. Ammareal gives back up to 15% of this item's net price to charity organizations. …

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Paperback. Condition: new. Paperback. In the midst of a digital revolution that is redrawing the boundaries between consumers and businesses, loyalty is emerging as an increasingly complex strategic challenge. This volume explores the new frontiers of customer loyalty, where technology, data, and human relationships intertwine within a constantly evolving ecosystem.Combining academic rigor and managerial practicality, the book shows how loyalty programs are transforming from simple promotional tools into dynamic engagement platforms. From digital touchpoints to omnichannel strategies, from artificial intelligence to gamification, each chapter recounts the emergence of a new paradigm in which the customer is no longer a passive recipient but an active protagonist. Drawing on research conducted by SDA Bocconi's Loyalty Promotion Monitor, the volume sheds light on the strategies adopted by leading retail players, highlighting how digital innovation is redefining the boundaries between physical and virtual experiences. Loyalty is no longer merely a points collection scheme, but a personalized journey that generates trust, value, and a sense of belonging. In the midst of a digital revolution that is redrawing the boundaries between consumers and businesses, loyalty is emerging as an increasingly complex strategic challenge. This volume explores the new frontiers of customer loyalty, where technology, data, and human relationships intertwine within a constantly evolving ecosystem. Combining academic Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

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Condition: New.

Condition: New.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: New.

Condition: As New. Unread book in perfect condition.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: new. Paperback. Unlock the secrets to building lasting customer relationships in the competitive retail landscape.In today's complex economic climate, Customer Loyalty: Theory, Measurement, and Management offers a comprehensive guide to understanding and implementing effective loyalty strategies. This professional resource combines academic research with real-world insights, providing a 360-degree view of customer loyalty in the retail sector. Explore the challenges and trends facing retailers, from omnichannel strategies to the power of private labels, and discover how to bridge the gap between theory and practice.This insightful guide is perfect for managers, researchers, and practitioners seeking to: Understand the evolving concept of customer loyalty.Measure and manage loyalty effectively using key performance indicators (KPIs).Develop customer-centric strategies for long-term success.Gain a competitive edge by mastering the art of customer loyalty. Discover the gaps and opportunities that can transform your business today! This book explores the multifaceted nature of customer loyalty, with particular emphasis on how it is conceptualized, measured, and managed. It combines scenario analysis with a comprehensive literature review of customer loyalty research in leading marketing journals. Additionally, it includes an exploratory study involving top management from . Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condition: Good. : Este libro, escrito por Sandro Castaldo, ofrece una visión integral sobre la evolución del marketing moderno. A través de sus páginas, el autor analiza cómo las empresas han pasado de centrarse exclusivamente en el producto o en el proceso de venta a priorizar la construcción de relaciones de confianza a largo plazo con el consumidor, entendiendo esta confianza como la capacidad de la empresa para cumplir sus promesas.La obra se estructura en cuatro bloques fundamentales: la comprensión del mercado, la definición de estrategias de marketing, el uso de las palancas de marketing y la exploración de las nuevas fronteras del sector. Es una lectura esencial para entender los desafíos actuales de la gestión empresarial y la importancia de la orientación al cliente en un entorno competitivo. EAN: 9788823827066 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Autor: Sandro Castaldo Editorial: EGEA Idioma: it Páginas: 180 Formato: tapa blanda.…

Condition: New.

Condition: NEW.

Condition: As New. Unread book in perfect condition.

Condition: new.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: Brand New. 2nd edition. 300 pages. 9.25x6.50x0.50 inches. In Stock.

Condition: New. 2020. 2nd Edition. Paperback. . . . . .

Condition: New.

Condition: New. In English.

Hardcover. Condition: Gut. 264 p., with figures, Very isolated penciled underlinings and marks, otherwise very good condition. Sprache: Englisch Gewicht in Gramm: 715.

Paperback. Condition: Brand New. Italian language. 6.69x4.33x0.47 inches. In Stock.

Paperback. Condition: New.

Condition: Buone. italiano Condizioni dell'esterno: Buone Condizioni dell'interno: Buone.

Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.

Condition: New. 2nd edition NO-PA16APR2015-KAP.

Condition: New. 2020. 2nd Edition. Paperback. . . . . . Books ship from the US and Ireland.