Language: English
Published by Wharton School Press, 2022
ISBN 10: 161363160X ISBN 13: 9781613631607
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Language: English
Published by Wharton School Press, 2022
ISBN 10: 161363160X ISBN 13: 9781613631607
Seller: Goodwill Southern California, Los Angeles, CA, U.S.A.
Condition: good.
Language: English
Published by Pearson Prentice Hall, 1989
ISBN 10: 0136984991 ISBN 13: 9780136984993
Seller: HPB-Red, Dallas, TX, U.S.A.
hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Language: English
Published by St. Martin's Essentials, 2019
ISBN 10: 1250221919 ISBN 13: 9781250221919
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Language: English
Published by St. Martin's Essentials, 2019
ISBN 10: 1250221919 ISBN 13: 9781250221919
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Language: English
Published by Wharton School Press, 2022
ISBN 10: 161363160X ISBN 13: 9781613631607
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Language: English
Published by Wharton School Press, 2022
ISBN 10: 161363160X ISBN 13: 9781613631607
Seller: Lakeside Books, Benton Harbor, MI, U.S.A.
Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!
Published by Behavioral Ecology, 1999
Seller: Larry W Price Books, Portland, OR, U.S.A.
Magazine / Periodical
Pamphlet. Condition: Very Good. Vol 10, No 4, pp.428-435, Illus, 4to, Extracted from orig vol, begins with title page, trimmed & stapled, thus is like a pamphlet, VG.
Published by Universal, 1965
Seller: AcornBooksNH, New Harbor, ME, U.S.A.
Soft cover. Condition: VG+. A VG or better 10-page folded pressbook with no cuts or missing pages. Book.
Language: English
Published by Wharton Digital Press, US, 2022
ISBN 10: 161363160X ISBN 13: 9781613631607
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Paperback. Condition: New. As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures. But how much time have you spent reflecting on the fact that these revenues are generated by actual customers-the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base. A customer-base audit is a systematic review of the buying behavior of a firm's customers using data captured by its transaction systems. It will help you answer questions such as: -- How healthy is your customer base? How realistic are your growth objectives? -- How do your customers differ in terms of their behavior and value? -- How has the quality of your customers changed over time? -- What changes in customer behavior lie behind period-to-period changes in firm performance? -- What is important to your high-value customers? Which products help you acquire and retain your best customers? Fader, Hardie, and Ross present five "lenses" through which an executive can address questions like those above. The answers are often lurking in various parts of the organization, but it is rare to find all the relevant analyses in one place, let alone performed on a regular basis (as an audit should be). Yet without such a basic, systematic understanding of the foundations of the firm's primary source of cash flow, how can executives make informed decisions? Fader, a Wharton professor, is the author of Customer Centricity and coauthor of The Customer Centricity Playbook, both of which have helped businesses radically rethink how they relate to customers. In this first step of the journey, Fader, Hardie, and Ross assist leaders in gaining a fundamental understanding of their customers' buying behavior-and thus their company as a whole.
Language: English
Published by Wharton School Press, 2022
ISBN 10: 161363160X ISBN 13: 9781613631607
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Language: English
Published by Oxford University Press for the American Academy of Religion, Atlanta, Georgia, 2002
ISBN 10: 0000027189 ISBN 13: 9780000027184
Seller: Andover Books and Antiquities, Andover, MA, U.S.A.
Softcover. Volume 70, Number 3 (September 2002). Softcover. Very good condition; on upper right corner of front cover, mended tear on outer paper surface.
Language: English
Published by Whitney Museum of American Art, 1982
ISBN 10: 0874270375 ISBN 13: 9780874270372
Seller: ANARTIST, New York, NY, U.S.A.
Softcover, 144 pages, good condition, light foxing to top outer page edge; and top edge of a few pages; no internal marks. Foreign shipping may be extra.
Language: English
Published by Wharton Digital Press, US, 2022
ISBN 10: 161363160X ISBN 13: 9781613631607
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New. As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures. But how much time have you spent reflecting on the fact that these revenues are generated by actual customers-the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base. A customer-base audit is a systematic review of the buying behavior of a firm's customers using data captured by its transaction systems. It will help you answer questions such as: -- How healthy is your customer base? How realistic are your growth objectives? -- How do your customers differ in terms of their behavior and value? -- How has the quality of your customers changed over time? -- What changes in customer behavior lie behind period-to-period changes in firm performance? -- What is important to your high-value customers? Which products help you acquire and retain your best customers? Fader, Hardie, and Ross present five "lenses" through which an executive can address questions like those above. The answers are often lurking in various parts of the organization, but it is rare to find all the relevant analyses in one place, let alone performed on a regular basis (as an audit should be). Yet without such a basic, systematic understanding of the foundations of the firm's primary source of cash flow, how can executives make informed decisions? Fader, a Wharton professor, is the author of Customer Centricity and coauthor of The Customer Centricity Playbook, both of which have helped businesses radically rethink how they relate to customers. In this first step of the journey, Fader, Hardie, and Ross assist leaders in gaining a fundamental understanding of their customers' buying behavior-and thus their company as a whole.
Language: English
Published by Lippincott Williams And Wilkins, 2011
ISBN 10: 0781798493 ISBN 13: 9780781798495
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780781798495.
Language: English
Published by Lippincott Williams & Wilkins (edition 1), 2011
ISBN 10: 0781798493 ISBN 13: 9780781798495
Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller: BGV Books LLC, Murray, KY, U.S.A.
Condition: Good. Exact ISBN match. Immediate shipping. No funny business.
Seller: Olimpianbooks, Avon Lake, OH, U.S.A.
First Edition
Soft cover. Condition: New. 1st Edition. Brand New. MINT. First edition first printing.
Language: English
Published by Australian Academic Press, 2016
ISBN 10: 1922117706 ISBN 13: 9781922117700
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Language: English
Published by Wharton School Press, 2022
ISBN 10: 161363160X ISBN 13: 9781613631607
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New.
Language: English
Published by St. Martin's Essentials, 2019
ISBN 10: 1250221919 ISBN 13: 9781250221919
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 218 pages. 8.50x5.50x0.60 inches. In Stock.
Language: English
Published by Lippincott Williams & Wilkins (edition 1), 2011
ISBN 10: 0781798493 ISBN 13: 9780781798495
Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: New. 1. The item is brand new, never used or read. It's in perfect condition and may include supplements and/or access codes or come shrink-wrapped.
Language: English
Published by Rowman & Littlefield Publishers, 2001
ISBN 10: 0742509648 ISBN 13: 9780742509641
Seller: Read'em, Reedley, CA, U.S.A.
paperback. Condition: Fair. Around 20 pages with underlines ~ Spine has multiple creases ~ Otherwise a very good copy with clean sharp pages and binding is not brittle nor cracked.
Language: English
Published by Wharton School Press, 2022
ISBN 10: 161363160X ISBN 13: 9781613631607
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Language: English
Published by Australian Academic Press, 2016
ISBN 10: 1922117706 ISBN 13: 9781922117700
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Language: English
Published by St. Martin's Essentials, 2019
ISBN 10: 1250221919 ISBN 13: 9781250221919
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition.
Language: English
Published by Wharton School Press, 2022
ISBN 10: 161363160X ISBN 13: 9781613631607
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition.
Language: English
Published by Wharton School Press, 2022
ISBN 10: 161363160X ISBN 13: 9781613631607
Seller: Chiron Media, Wallingford, United Kingdom
paperback. Condition: New.