Rashmi Bhatia (65 results)

Condition: New. pp. 156.

Paperback. Condition: Brand New. 156 pages. 8.66x5.91x0.36 inches. In Stock.

Condition: New. In English.

Condition: New. In English.

Condition: New.

Condition: New. In English.

Condition: As New. Unread book in perfect condition.

Condition: New. In English.

Condition: New.

Condition: New. In English.

Condition: New. In English.

Condition: New. In English.

Condition: New. In English.

Condition: As New. Unread book in perfect condition.

Paperback. Condition: new. Paperback. "Some customers do not merely buy brands - they defend them, celebrate them, and sometimes build part of their identity around them."Brands are no longer confined to products placed on supermarket shelves or logos displayed on billboards. Today, brands influence identities, shape aspirations, create communities, drive economies, and even define cultures. People no longer merely purchase products or services; they increasingly purchase emotions, meanings, experiences, and social signals. A brand can transform an ordinary object into a symbol of status, trust, belonging, rebellion, innovation, or hope.This book has been written to help readers understand not only what branding is, but why branding has become one of the most powerful invisible forces shaping modern society.Unlike traditional brand management books that focus only on theories, models, and technical definitions, this book blends psychology, strategy, storytelling, culture, technology, and real-world business dynamics into one integrated journey. It is designed for students, educators, entrepreneurs, marketers, professionals, startup founders, researchers, and curious readers who wish to understand the evolving science behind modern branding.Whether the reader is analysing Apple, observing the emotional loyalty surrounding Nike, understanding the cultural influence of Taylor Swift, or examining how cities like Dubai position themselves globally, the purpose remains the same - to decode the mechanisms through which brands influence human thought, behavior, and decision-making. The book has been carefully organized into interconnected sections that progressively expand the reader's understanding of brand management.The reader will begin to understand how brands influence memory, identity, aspiration, and social belonging. Modern examples in the book demonstrate how brands survive, evolve, collapse, and recover.The reader will discover how people, nations, universities, and cultural institutions strategically shape perception and identity. The purpose of writing and presenting this book is not only to study the present but also to anticipate the future direction of global brand ecosystems.Throughout the book, readers will encounter special segments titled "Brand Decode." These sections deeply analyse a particular brand, personality, organization, or place to uncover the strategic and psychological foundations behind its influence.At the end of every chapter, readers will encounter reflective questions titled "Questions to Ponder." These questions are not designed merely for examination purposes. Instead, they are intended to stimulate critical thinking, discussion, strategic reflection, and deeper intellectual engagement. One of the most powerful ways to understand branding is to observe it in everyday life. Therefore, this book includes practical Brand Observation Exercises that encourage readers to study branding within real-world environments. These exercises transform the reader from a passive learner into an active observer of consumer psychology and market behavior.The branding landscape is evolving faster than ever before.Artificial intelligence, digital ecosystems, virtual influencers, algorithm-driven recommendations, and immersive technologies are redefining how brands communicate and how consumers perceive trust and authenticity.To address these transformations, every chapter includes a section called "Future Lens."These segments explore emerging possibilities and future-oriented questions such as: Will AI-generated personalities become global brands?Will virtual worlds redefine consumer loyalty? etc</l Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Condition: New. In English.

Condition: New. In English.

Condition: New. Print on Demand.

Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Sachdeva RashmiDr. Rashmi Sachdeva is an Assistant Professor in Basicand Applied Sciences Department, Punjabi University,Patiala, India. Dr. Rakesh Kumar is working as anAssociate Professor in Basic and Applied SciencesDepartment in .…

Condition: New. Print on Demand pp. 156.

Condition: New. PRINT ON DEMAND pp. 156.

Paperback. Condition: new. Paperback. This is volume 2 of the same title and is in continuation to it. Readers are encouraged to read both the volumes in order for clarity.Living a Stressful Life is a comprehensive, practical guide that helps individuals understand, manage, and transform stress in their personal and professional lives. Written in an accessible tone, the book blends psychology, neuroscience, real-life stories, and insights from the Bhagavad Gita, offering a holistic framework for mental and emotional resilience. Volume 1 (Details)Part I - FoundationsWhat stress is and how it arises through brain-body mechanisms, Types of stress (acute, episodic, chronic, traumatic), Symptoms across physical, emotional, cognitive, and behavioural domains, Why stress evolved and why today's world overwhelms ancient systems.Part II - Causes and ContextsPersonal stressors (finances, relationships, health, sleep), Professional triggers (workload, ambiguity, insecurity, toxic culture), Social, cultural, and life-stage contributors, Hidden triggers like perfectionism and cognitive distortions. This, Volume 2 (Details)Part III - Coping StrategiesPractical tools including: Breathing and grounding;Daily routines for sleep, nutrition, movement;CBT techniques, reframing, managing worry;Mindfulness and emotional regulation;Communication skills and healthy boundaries;Workplace strategies for time management, delegation, and recovery.Part IV - Pitfalls and Professional HelpCommon mistakes in dealing with stress;When stress can be positive (eustress);When to seek therapy or medical help;Organizational-level reforms to reduce systemic stress.Part V - Purpose and FutureIntegrating personal values and purpose;Rethinking the future of work;Creating a personalized stress-management plan;Cultivating long-term resilience and inner balance.Interwoven throughout the book are key teachings from the Bhagavad Gita, linked to modern psychological concepts - detachment, equanimity, emotional steadiness, focus on action over outcomes, and mindful self-regulation.Thanks and Regards This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condition: New. Print on Demand.

PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Paperback. Condition: new. Paperback. Both the Author(s) are accomplished academicians, writers, and thought leaders with a rich background in management education, leadership studies, and Indian mythology. With decades of academic experience, they have collectively authored numerous books and scholarly works that bridge the worlds of management, human behavior, analytics, ethics, and timeless wisdom from Indian scriptures.Their writing is known for its clarity, depth, and practical relevance, making complex ideas accessible to students, professionals, and leaders alike. Drawing from their academic grounding and deep engagement with Indian epics and philosophical traditions, they consistently explore how ancient wisdom can guide modern leadership and life.In this book on Lord Hanuman, the authors turn their focus to one of the most inspiring figures in Indian mythology-revered not merely for strength, but for his unwavering loyalty, humility, courage, discipline, and absolute devotion to his Master, Shri Ram. For the authors, Hanuman is the embodiment of servant leadership, emotional intelligence, and purpose-driven action.Through this work, the Author(s) seek to translate Hanuman's timeless virtues into meaningful leadership lessons for today's world-lessons relevant to leaders, managers, educators, and anyone striving to lead with integrity, devotion, and inner strength. This book is born out of years of teaching, reflection, and a deep admiration for Lord Hanuman as the embodiment of selfless leadership. Through these pages, we invite readers to rediscover leadership not as power, but as service. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condition: New. Print on Demand.

Condition: New. Print on Demand.

Condition: New. Print on Demand.

Condition: New. Print on Demand.