Pedroza Luis (32 results)

Condition: Very Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Career Press Pub Date: 1/1/2020 Binding: Paperback Pages: 304 First edition.

Paperback. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condition: Very Good.

Paperback. Condition: New.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: new. Paperback. Everything you need to know to take your brand global. And going global is not an option today. That's where your future market is going to be. Al Ries, author of Positioning and The 22 Immutable Laws of BrandingFilled with vivid, relevant case studies, Luis shows that brand success in tough global markets comes from having deep market knowledge, being lean and agile, creating real, meaningful differentiation, and executing creatively using tools that work. I was impressed by the ideas and guidance from this book and you will be as well. David Aaker, vice chair of Prophet and author of Strategic Market ManagementLuis shows what it takes to win in an increasingly multipolar world. Spiced with great examples, he brings to life the simple wisdom of what it takes to be locally relevant and globally efficient in building brands. Paul Polman, CEO of UnileverA must-read for every manager of global brands. Gerard J. Tellis, Neely Chair, American Enterprise, and Director of the Center for Global Innovation, USC Marshall School of Business Theres no denying it. Business has become global, yet few people we meet in our everyday lives have any actual international experience to share. Markets are increasingly messy and rapidly evolving. Leaders know that they need to adapt, but they are usually too busyand theyre unsure about what exactly to change.Lean Brands provides a lean, agile approach to building global brands, helping you 1) quickly analyze your environment; 2) create a differentiated and meaningful brand positioning; and 3) bring your brand strategy to life on the ground, where it counts. You'll learn how to recon and take advantage of weaknesses of your competition, as well as hone in on what will work in new markets to make sure you are memorable. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: Brand New. 292 pages. 8.75x5.75x1.00 inches. In Stock.

Condition: New. In English.

Condition: New. 2020. paperback. . . . . .

Condition: New. 2020. paperback. . . . . . Books ship from the US and Ireland.

Paperback. Condition: new. Paperback. Everything you need to know to take your brand global. And going global is not an option today. That's where your future market is going to be. Al Ries, author of Positioning and The 22 Immutable Laws of BrandingFilled with vivid, relevant case studies, Luis shows that brand success in tough global markets comes from having deep market knowledge, being lean and agile, creating real, meaningful differentiation, and executing creatively using tools that work. I was impressed by the ideas and guidance from this book and you will be as well. David Aaker, vice chair of Prophet and author of Strategic Market ManagementLuis shows what it takes to win in an increasingly multipolar world. Spiced with great examples, he brings to life the simple wisdom of what it takes to be locally relevant and globally efficient in building brands. Paul Polman, CEO of UnileverA must-read for every manager of global brands. Gerard J. Tellis, Neely Chair, American Enterprise, and Director of the Center for Global Innovation, USC Marshall School of Business Theres no denying it. Business has become global, yet few people we meet in our everyday lives have any actual international experience to share. Markets are increasingly messy and rapidly evolving. Leaders know that they need to adapt, but they are usually too busyand theyre unsure about what exactly to change.Lean Brands provides a lean, agile approach to building global brands, helping you 1) quickly analyze your environment; 2) create a differentiated and meaningful brand positioning; and 3) bring your brand strategy to life on the ground, where it counts. You'll learn how to recon and take advantage of weaknesses of your competition, as well as hone in on what will work in new markets to make sure you are memorable. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Taschenbuch. Condition: Neu. Neuware - 'Everything you need to know to take your brand global. And going global is not an option today. That's where your future market is going to be.' --Al Ries, author of Positioning and The 22 Immutable Laws of Branding'Filled with vivid, relevant case studies, Luis shows that brand success in tough global markets comes from having deep market knowledge, being lean and agile, creating real, meaningful differentiation, and executing creatively using tools that work. I was impressed by the ideas and guidance from this book and you will be as well.' --David Aaker, vice chair of Prophet and author of Strategic Market Management'Luis shows what it takes to win in an increasingly multipolar world. Spiced with great examples, he brings to life the simple wisdom of what it takes to be locally relevant and globally efficient in building brands.' --Paul Polman, CEO of Unilever'A must-read for every manager of global brands.' --Gerard J. Tellis, Neely Chair, American Enterprise, and Director of the Center for Global Innovation, USC Marshall School of Business There's no denying it. Business has become global, yet few people we meet in our everyday lives have any actual international experience to share. Markets are increasingly messy and rapidly evolving. Leaders know that they need to adapt, but they are usually too busy--and they're unsure about what exactly to change.Lean Brands provides a lean, agile approach to building global brands, helping you 1) quickly analyze your environment; 2) create a differentiated and meaningful brand positioning; and 3) bring your brand strategy to life on the ground, where it counts. You'll learn how to 'recon' and take advantage of weaknesses of your competition, as well as hone in on what will work in new markets to make sure you are memorable. …

Condition: New.

Condition: New.

Taschenbuch. Condition: Neu. Neuware - Camila y Simón siempre pasaban sus vacaciones en la casa de los abuelos en Cali, como lo hacían cada año. Un día, mientras se aburrían, comenzaron a buscar un balón de fútbol en el armario de los abuelos. Para su sorpresa, encontraron una serie de fotos del abuelo cuando era niño, posando frente a un carro de crispetas.…

Paperback. Condition: New.

Condition: New.

Condition: Sehr gut. Zustand: Sehr gut | Seiten: 304 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Condition: New.

Paperback. Condition: new. Paperback. EL DIOS QUE SANGRAMexico, 1519. Hernan Cortes llega con quinientos hombres a destruir un Imperio. Uno de ellos no queria venir.Don Nuno de Rivadeneira y Zuniga es escribano real, falsificador de documentos y cobarde certificado. No busca oro ni gloria ni la salvacion de ningun alma pagana. Pero en la isla de Cozumel roba un espejo de obsidiana que pertenece a Tezcatlipoca, el dios del caos, y desde ese momento su unico problema deja de ser el dinero.El espejo le muestra la verdad. No el futuro: la verdad, que es considerablemente peor.Le muestra la matanza de Cholula antes de que ocurra. Le muestra el oro de Moctezuma brillando en el fondo de un lago. Le muestra su propia calavera con esmeraldas en las cuencas y cangrejos caminando sobre los parpados. Y le muestra, sobre todo, lo que esta documentando: no el encuentro entre dos mundos, sino la destruccion metodica y perfectamente legalizada de uno de ellos.Junto a el camina Ix-Chel-Can, sacerdotisa de Tlazolteotl, que lleva en el vientre al primer hijo mestizo del linaje. Ella ya sabe todo lo que el espejo le muestra a el. Lo supo antes. Lo supo siempre. La diferencia es que ella no necesita un espejo para ver la verdad: viene de una civilizacion que lleva siglos mirandola de frente.El Dios que Sangra es la Conquista de Mexico narrada por un hombre que estuvo presente, documento todo y firmo las actas de las matanzas con su letra mas hermosa. El hombre que cuando llego el momento de ser heroe eligio, coherentemente, no serlo.Una novela sobre el poder, la mentira y la fundacion de un linaje que nacio falso y que por eso mismo fue el unico verdadero. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condition: New. Print on Demand.

Condition: New.

Condition: New.

Condition: New.