Language: English
Published by Taylor & Francis Group, 2009
ISBN 10: 0415779006 ISBN 13: 9780415779005
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. 2 Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Language: English
Published by Taylor & Francis Group, 2009
ISBN 10: 0415779006 ISBN 13: 9780415779005
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Good. 2 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Language: English
Published by Taylor & Francis Group, 2009
ISBN 10: 0415779006 ISBN 13: 9780415779005
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Very Good. 2 Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Language: English
Published by Routledge 30/06/2006, 2006
ISBN 10: 0415380790 ISBN 13: 9780415380799
Seller: AwesomeBooks, Wallingford, United Kingdom
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Condition: Muy bueno. : Este libro es una guía concisa y clara para estudiantes y profesionales que buscan mejorar su comprensión de los fundamentos del marketing en un contexto global. Cubre las funciones básicas del marketing, su papel en la toma de decisiones corporativas y la importancia de las estrategias competitivas. Este texto accesible proporciona perspectivas internacionales sobre las áreas discutidas a través de ejemplos prácticos de América del Norte, Asia, Europa y Medio Oriente. Explora temas clave como la definición de marketing, su integración en la estrategia corporativa, el marketing mix, la segmentación, la investigación de mercado y la cultura. EAN: 9780415779005 Tipo: Libros Categoría: Negocios y Economía Título: Marketing: The Basics Autor: Karl Moore| Niketh Pareek Editorial: Routledge Idioma: en Páginas: 256 Formato: tapa blanda.
Condition: Como nuevo. : Este libro es una guía concisa y clara para estudiantes y profesionales que buscan mejorar su comprensión de los fundamentos del marketing en un contexto global. Cubre las funciones básicas del marketing, su papel en la toma de decisiones corporativas y la importancia de las estrategias competitivas. Este texto accesible proporciona perspectivas internacionales sobre las áreas discutidas a través de ejemplos prácticos de América del Norte, Asia, Europa y Medio Oriente. Explora temas clave como la definición de marketing, su integración en la estrategia corporativa, el marketing mix, la segmentación, la investigación de mercado y la cultura. EAN: 9780415779005 Tipo: Libros Categoría: Negocios y Economía Título: Marketing: The Basics Autor: Karl Moore| Niketh Pareek Editorial: Routledge Idioma: en Páginas: 256 Formato: tapa blanda.
Language: English
Published by Routledge 30/06/2006, 2006
ISBN 10: 0415380790 ISBN 13: 9780415380799
Seller: Bahamut Media, Reading, United Kingdom
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Softcover. Condition: Très bon. Légères traces d'usure sur la couverture. Couverture différente. Edition 2007. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Different cover. Edition 2007. Ammareal gives back up to 15% of this item's net price to charity organizations.
Condition: New.
Condition: As New. Unread book in perfect condition.
Language: English
Published by Taylor and Francis Ltd, GB, 2026
ISBN 10: 1041106238 ISBN 13: 9781041106234
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New. Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis, digital marketing tactics, AI applications, and data analytics, while developing a deep understanding of global marketing principles, consumer behaviour models, and ethical considerations. The integration of cutting-edge technologies with traditional marketing fundamentals provides a complete toolkit for marketing success in an increasingly complex environment. Global case studies featuring Toyota, Audible, Pfizer, Coca-Cola, and TikTok bring concepts to life, while chapter objectives, summaries, and discussion questions enhance learning and facilitate classroom engagement.Ideal for undergraduate and graduate marketing students, as well as early-career practitioners seeking to develop foundational knowledge or experienced professionals updating their skills. The accessible approach makes it suitable for both academic courses in marketing fundamentals and digital strategy, and for self-directed professional development in global marketing contexts.
Language: English
Published by Taylor and Francis Ltd, GB, 2026
ISBN 10: 1041106238 ISBN 13: 9781041106234
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Paperback. Condition: New. Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis, digital marketing tactics, AI applications, and data analytics, while developing a deep understanding of global marketing principles, consumer behaviour models, and ethical considerations. The integration of cutting-edge technologies with traditional marketing fundamentals provides a complete toolkit for marketing success in an increasingly complex environment. Global case studies featuring Toyota, Audible, Pfizer, Coca-Cola, and TikTok bring concepts to life, while chapter objectives, summaries, and discussion questions enhance learning and facilitate classroom engagement.Ideal for undergraduate and graduate marketing students, as well as early-career practitioners seeking to develop foundational knowledge or experienced professionals updating their skills. The accessible approach makes it suitable for both academic courses in marketing fundamentals and digital strategy, and for self-directed professional development in global marketing contexts.
Condition: New.
Condition: New.
Seller: Stephen White Books, Bradford, United Kingdom
Paperback. Condition: Good. Ex-library book, usual markings. Clean copy, sound binding. Quick dispatch from UK seller.
Condition: New.
paperback. Condition: New.
Condition: As New. Unread book in perfect condition.
Condition: New.
Condition: New.
Paperback. Condition: Brand New. 3rd edition. 290 pages. 7.81x5.06x7.81 inches. In Stock.
Seller: Peak Pearl LLC, Holly Springs, NC, U.S.A.
First Edition
Like new, never been used.
Language: English
Published by Taylor and Francis Ltd, GB, 2026
ISBN 10: 1041106238 ISBN 13: 9781041106234
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.
Paperback. Condition: New. Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis, digital marketing tactics, AI applications, and data analytics, while developing a deep understanding of global marketing principles, consumer behaviour models, and ethical considerations. The integration of cutting-edge technologies with traditional marketing fundamentals provides a complete toolkit for marketing success in an increasingly complex environment. Global case studies featuring Toyota, Audible, Pfizer, Coca-Cola, and TikTok bring concepts to life, while chapter objectives, summaries, and discussion questions enhance learning and facilitate classroom engagement.Ideal for undergraduate and graduate marketing students, as well as early-career practitioners seeking to develop foundational knowledge or experienced professionals updating their skills. The accessible approach makes it suitable for both academic courses in marketing fundamentals and digital strategy, and for self-directed professional development in global marketing contexts.
Condition: New.
Language: English
Published by Taylor and Francis Ltd, GB, 2026
ISBN 10: 1041106238 ISBN 13: 9781041106234
Seller: Rarewaves.com UK, London, United Kingdom
Paperback. Condition: New. Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis, digital marketing tactics, AI applications, and data analytics, while developing a deep understanding of global marketing principles, consumer behaviour models, and ethical considerations. The integration of cutting-edge technologies with traditional marketing fundamentals provides a complete toolkit for marketing success in an increasingly complex environment. Global case studies featuring Toyota, Audible, Pfizer, Coca-Cola, and TikTok bring concepts to life, while chapter objectives, summaries, and discussion questions enhance learning and facilitate classroom engagement.Ideal for undergraduate and graduate marketing students, as well as early-career practitioners seeking to develop foundational knowledge or experienced professionals updating their skills. The accessible approach makes it suitable for both academic courses in marketing fundamentals and digital strategy, and for self-directed professional development in global marketing contexts.