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  • Language: English

    Published by Praeger, 2006

    0275992233 / 9780275992231

    • Hardcover

    Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

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    Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. New.

  • Condition: Used

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    Poor condition - needs to be re-cased. 3-14, 19-204 pages. Hardcover: H 25cm x L 15.5cm. Original blue cloth obtrusively stained; spine lettering flaked/dulled. Front hinge broken with rear hinge quite tenuous; missing initial leaves with title leaf (as pages 3-4) immediately opposite front pastedown which has past owner's ink stamp at center. Title leaf torn/creased at bottom margin; some interior leaves were roughly separated causing chips and tears mostly at fore-edge margins but occasionally top margins as well. Missing pages 15-18 affecting second article; remainder of book collates as complete. Interior foxing with some stains and soiling. Text block has stress points at quires. Sold as is - needs to be re-cased. Eighteen chapters: {#1} "Proceedings of the Annual Meeting, June 21, 1898;" {#2} "The Genesis of Public Education in Alabama" by Gen. W.F. Perry (as aforementioned missing two leaves - article comprised of pages 14-27 but missing 15-19); {#3} "Early Times in the Vicinity of the Present City of Montgomery" by Dr. W.S. Wyman; {#4} "Forty-Fourth Alabama Regiment" by J.J. Garrett; {#5} "Early Roads of Alabama" by P.J. Hamilton; {#6} "Surrender of Weatherford" by W.G. Orr; {#7} "Colombian Institute" by L.V. Rosser; {#8} "Joseph G. Baldwin" by T.B. Wetmore; {#9} "Clement Claiborne Clay" by Mrs. V. Clay-Clopton; {#10} "Statistics of the Protestant Episcopal Church in the Diocese of Alabama" by Rev. R.H. Cobbs and Rev. W.C. Whitaker; {#11} "The Alabama-Mississippi Boundary" by J.H. Bankhead; {#12} "Creek War Incidents" by H.S. Halbert; {#13} "Sessions of the General Assembly of Alabama" by Thomas M. Owen; {#14} "Sketch of Pettus' Brigade" by Gen. E.W. Pettus; {#15} "Alabama River Boats Burned or Sunk from 1865 to 1894;" {#16} "Statistics of the Counties of Alabama" by Thomas M. Owen; {#17} "Topographical Notes and Observations on the Alabama River, August, 1814" by Maj. Howell Tatum; {#18} "The Work of William Henry Fowler as Superintendent of Army Records, 1863-1865" by Thomas M. Owen.…

  • Language: English

    Published by N.York, UBS., 2006

    0826704603 / 9780826704603

    • Softcover

    Seller: Antiquariat Kai Groß, Gleichen OT Bischhausen, GermanyAntiquariat Kai Groß

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    XIII/219 S., kt. 2. (UBS Monograph Series, 10).

  • Condition: Used - Very good

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    Hardcover. Condition: Very good condition. xi, 276 pp. Published in assocation with the University of Western Ontario.

  • Language: English

    Published by Routledge, 2009

    0750684054 / 9780750684057

    • Softcover

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    Condition: Used - Good

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    Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

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    Condition: Used - Very good

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    Hardcover. Condition: Very Good. - 4 Volumes - Inspected, Cleaned, Sealed in Shrink Wrap - Sturdy Binding/Sharp Corners - Clean & Unmarked - Returns Accepted / Refunds Given Inspected, Cleaned & Sealed by me, the proprietor. 2000. Hardcover books. Each book has a sturdy binding with sharp corners. The text part of the books are clean and unmarked. 7.85" x 5.5". Sealed in Shrink Wrap for protection in storage and shipping. Expertly packed. *PROFESSIONAL BOOKSELLER* I try hard to get the descriptions right, sometimes I make a mistake, therefore, Returns accepted. Refunds given. -Gordon. …

  • Condition: New

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  • Language: English

    Published by Praeger, 2006

    0275992233 / 9780275992231

    • Hardcover
    • First Edition

    Seller: Olimpianbooks, Avon Lake, OH, U.S.A.Olimpianbooks

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    Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. New copy.

  • Condition: Used - As new

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  • Language: English

    Published by Bloomsbury Publishing Plc, US, 2006

    0275992233 / 9780275992231

    • Hardcover

    Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA

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    Hardback. Condition: New. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro market-and reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.…

  • Language: English

    Published by Routledge, 2009

    0750684054 / 9780750684057

    • Softcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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  • Language: English

    Published by Routledge, 2009

    0750684054 / 9780750684057

    • Softcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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  • Language: English

    Published by Praeger, 2006

    0275992233 / 9780275992231

    • Softcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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  • Language: English

    Published by Praeger, 2006

    0275992233 / 9780275992231

    • Softcover

    Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections

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    Condition: New. In English.

  • Language: English

    Published by Routledge, 2009

    0750684054 / 9780750684057

    • Softcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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  • Language: English

    Published by Praeger, 2006

    0275992233 / 9780275992231

    • Softcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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  • Language: English

    Published by Routledge, 2009

    0750684054 / 9780750684057

    • Softcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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    Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

  • Language: English

    Published by Routledge, 2009

    0750684054 / 9780750684057

    • Softcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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  • Language: English

    Published by United Bible Societies 2006, 2006

    0826704603 / 9780826704603

    • Softcover

    Seller: Antiquariaat Schot, Hendrik-Ido-Ambacht, NetherlandsAntiquariaat Schot

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    Paperback, nette staat, (XIII) 219 pagina's.

  • Condition: New

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    Hardcover. Condition: Brand New. 218 pages. 9.25x6.25x1.25 inches. In Stock.

  • Language: English

    Published by ABC-Clio, Incorporated, 2006

    0275992233 / 9780275992231

    • Softcover

    Seller: Majestic Books, Hounslow, United KingdomMajestic Books

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    Condition: New. pp. xiv + 218 Illus.

  • Language: English

    Published by Bloomsbury Publishing Plc, 2006

    0275992233 / 9780275992231

    • Softcover

    Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore

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    Condition: New. In many ways, mass marketing - broadcasting one's message to a large population of potential customers - no longer works. This book covers issues that must be considered in developing an effective marketing strategy, including competitive analysis, information and data management, building brand loyalty, and measuring the results of campaigns. Editor(s): Thomas, Andrew R.; Lewison, Dale M.; Hauser, William J.; Orr, Linda M.; Foley, Linda M. Num Pages: 232 pages, 16 illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 24. Weight in Grams: 513. . 2006. Hardback. . . . . Books ship from the US and Ireland. …

  • Language: English

    Published by Bloomsbury Publishing Plc, US, 2006

    0275992233 / 9780275992231

    • Hardcover

    Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK

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    Hardback. Condition: New. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro market-and reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.…

  • Language: English

    Published by Bloomsbury Publishing Plc, 2006

    0275992233 / 9780275992231

    • Hardcover

    Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.

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    Condition: New. In many ways, mass marketing - broadcasting one's message to a large population of potential customers - no longer works. This book covers issues that must be considered in developing an effective marketing strategy, including competitive analysis, information and data management, building brand loyalty, and measuring the results of campaigns. Editor(s): Thomas, Andrew R.; Lewison, Dale M.; Hauser, William J.; Orr, Linda M.; Foley, Linda M. Num Pages: 232 pages, 16 illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 24. Weight in Grams: 513. . 2006. Hardback. . . . . …

  • Language: English

    Published by Bloomsbury Publishing PLC, 2006

    0275992233 / 9780275992231

    • Softcover
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    Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US

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    HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Language: English

    Published by Bloomsbury Publishing PLC, 2006

    0275992233 / 9780275992231

    • Softcover
    • Print on Demand

    Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK

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    HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Language: English

    Published by Bloomsbury Publishing Plc, Westport, 2006

    0275992233 / 9780275992231

    • Hardcover
    • Print on Demand

    Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail

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    Hardcover. Condition: new. Hardcover. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro marketand reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers. In many ways, mass marketing - broadcasting one's message to a large population of potential customers - no longer works. This book covers issues that must be considered in developing an effective marketing strategy, including competitive analysis, information and data management, building brand loyalty, and measuring the results of campaigns. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

  • Language: English

    Published by ABC-CLIO, 2006

    0275992233 / 9780275992231

    • Hardcover
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    Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE

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    Hardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

  • Language: English

    Published by Bloomsbury Publishing Plc, Westport, 2006

    0275992233 / 9780275992231

    • Hardcover
    • Print on Demand

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    Hardcover. Condition: new. Hardcover. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro marketand reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers. In many ways, mass marketing - broadcasting one's message to a large population of potential customers - no longer works. This book covers issues that must be considered in developing an effective marketing strategy, including competitive analysis, information and data management, building brand loyalty, and measuring the results of campaigns. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…