Noll Laura (44 results)
Historic Review of the Sunday Schools in Berks County, Pennsylvania from 1875 to 1950 and the History of the Development of the American Sunday School
Snyder, Laura Mae, Mrs. Earl Ludwig, Richard W. Noll, William N. Kline, Joshiah W. Leinbach, Charles S. Adams (chair), John E. Esterly; Rev. Paul J. Dundore
Published by Berks County Sunday School Association, Reading, Berks Co., PA, 1950
- Hardcover
- First Edition
Seller: Saucony Book Shop, Kutztown, PA, U.S.A.Saucony Book Shop
Contact seller5-star sellerCondition: Used - Near fine
£ 7.60
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Add to basketCloth. Condition: Near Fine. Not Issued. First Edition. Dark blue cloth, lettered in gilt. Streak of mild soiling to upper front cover cloth, otherwise virtually as issued. Firm binding, clean interior. 202,[3] pp. Size: 8vo - over 7¾" - 9¾" tall. Book.
Historic Review of the Sunday Schools in Berks County, Pennsylvania from 1875 to 1950 and the History of the Development of the American Sunday School
Snyder, Laura Mae, Mrs. Earl Ludwig, Richard W. Noll, William N. Kline, Joshiah W. Leinbach, Charles S. Adams (chair), John E. Esterly; Rev. Paul J. Dundore
Published by Berks County Sunday School Association, Reading, Berks Co., PA, 1950
- Hardcover
- First Edition
Seller: Saucony Book Shop, Kutztown, PA, U.S.A.Saucony Book Shop
Contact seller5-star sellerCondition: Used - Near fine
£ 7.60
£ 4.43 shippingShips within U.S.A.Quantity: 1 available
Add to basketCloth. Condition: Near Fine. Not Issued. First Edition. Dark blue cloth, lettered in gilt. Very slightly sunned cloth along spine panel and lower front cover, otherwise virtually as issued. Minor tears with loss to margins only along bottom edges of two leaves (pp. 77-80). Firm binding, clean interior. 202,[3] pp. Size: 8vo - ov…er 7¾" - 9¾" tall. Book.
Dunkle Seiten X (German Edition)
Paedelt, Iolana; Henzler, Oliver; Noll, Laura; Neveling, Jonas R.; Kunz, Nadine Y.; Krenn, Florian; Williams, Thomas; Heidrich, Marina; Kor, Ralf; Hamann, Patrick
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
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£ 12.17
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Condition: New.
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 24.09
£ 1.95 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
£ 27.93
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Condition: As New. Unread book in perfect condition.
To Gaul, to Greece and into Noah's Ark: Essays in Honour of Kevin J. Cathcart on the Occasion of His Eightieth Birthday (Journal of Semitic Studies Supplement)
Quick, Laura (Editor) / Kozlova, Ekaterina E. (Editor) / Yoo, Philip Y. (Editor) / Noll, Sona (Editor)
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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£ 27.95
£ 10.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: Brand New. 300 pages. 9.72x6.06x0.51 inches. In Stock.
Dunkle Seiten X (German Edition)
Paedelt, Iolana; Henzler, Oliver; Noll, Laura; Neveling, Jonas R.; Kunz, Nadine Y.; Krenn, Florian; Williams, Thomas; Heidrich, Marina; Kor, Ralf; Hamann, Patrick
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
Contact seller5-star sellerCondition: New
£ 11.80
£ 11.98 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New. In.
- Hardcover
Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
Contact seller5-star sellerCondition: New
£ 45.21
Free ShippingShips within U.S.A.Quantity: 10 available
Condition: Brand New. New. Delivery takes 25-30 days. Excellent Customer Service.
More images- Hardcover
Seller: Bookbot, Prague, Czech RepublicBookbot
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£ 7.99
£ 17.93 shippingShips from Czech Republic to U.S.A.Quantity: 1 available
Hardcover. Condition: As New. Leichte Kratzer / Abnutzungen / Druckstellen. Praha, kveten 1942: na Reinharda Heydricha, obavaneho zastupujiciho risskeho protektora Cech a Moravy, byl spachan atentat, jehoz nasledkum ,prazsky kat" o osm dni pozdeji podlehne. Zatimco nacisticke vedeni planuje krvavou odplatu, vysetrovanim utoku je… poveren komisar gestapa Heinz Pannwitz. Jeho bezohledni souperi z vlastnich rad, zejmena brutalni esesman Bohme, ho svymi nemilosrdnymi metodami stale vice tlaci, aby pripad co nejrychleji vyresil a uchranil tak tisice lidi pred hrozicim terorem. Kazdy krok zavadi vysetrovatele hloubeji do odlidstenych mechanismu nacisticke vlady - a jeho samotneho dohani az na pokraj ztraty lidskosti.Roman cerpa ze vzpominek skutecne historicke osoby komisare Heinze Pannwitze a nabizi neotrely pohled na obdobi heydrichiady z perspektivy nacistickych akteru. Odkryva pohnutky, ktere je mohly vest k vyhlazeni Lidic a pachani dalsich zverstev, a nutne se dotyka otazky viny.
- Hardcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
£ 36.34
£ 10.00 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Hardcover. Condition: Brand New. 99 pages. 8.27x5.83x0.51 inches. In Stock.
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
£ 33.19
£ 15.00 shippingShips from United Kingdom to U.S.A.Quantity: 3 available
Condition: As New. Unread book in perfect condition.
- Hardcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
Contact seller5-star sellerCondition: New
£ 38.51
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Condition: New. In English.
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 35.46
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Condition: New.
Published by Harrisburg, PA : American Rose Society, 1946., 1946
- Hardcover
Seller: Joseph Valles - Books, Stockbridge, GA, U.S.A.Joseph Valles - Books
Contact seller5-star sellerHardcover. Condition: Fair. viii, 249, [9] pp. ; green cloth ; no dustjacket ; Contents: The Record And The Future / Dr. Charles V. Covell -- Seventy-Five Years With Roses / Dr. J. Horace Mcfarland -- Garden Memorials / Everett A. Piester -- The Borders Are Covered (A Poem) / Agnes Miller -- The Memorial Rose Garden Of Lewis And… Clark College / Quimby L. Matthews -- The Australian Rose Societies And Rose Shows / Dr. A. S. Thomas -- Beauty In Darkness / Dr. Walter D. Kallenbach -- Planning For Landscape Effect / Herbert J. Kellaway -- Release (A Poem) Clarence Edward Heller -- Fifteen Years Of The Plant Patent Act / Professor Clark L. Thayer -- Moss Roses / Mrs. Frederick L. Keays -- Some Worth While Species Roses / Roy E. Shepherd -- Using Single Roses With Other Garden Flowers / Edna Betts Ketchum -- A Plea For The Climber / Sumner C. Burgess -- Two Fine Rose Men Pass On / Dr. J. Horace Mcfarland -- A Little On The Red / Richard Lawrence -- Tree Roses In The South / Mrs. P. D. Fulwood -- The Old Gardener (A Poem) / D. Richwagen -- A Basis For Better Garden Roses / The Brownells -- Rondeau (A Poem) / S. Dutton-Pegram -- Progress In Breeding Hardy Roses / Isabella Preston -- Meeting The Hardy Rose Challenge / F. L. Skinner -- What All-America Rose Selections Mean To You / Charles H. Perkins -- I Believe God Comes (A Poem) / Grace Noll Crowell -- The China Rose Is Hardy / Professor Maurice H. Merrill -- The Rose Still Grows Beyond The Wall (A Poem) / A. L. Frink -- Getting To The Root Of It / Edwin P. Sinnock -- Root Pruning / Fred Edmunds -- Roses On The Wall (A Poem) / Ida Reed Smith -- Common Errors In Rose Growing / C. Eugene Pfister -- Roses Tomorrow (A Poem) / Clarence Edward Heller -- Observations From The Northwest / Dr. Arthur H. Norton -- How To Grow Roses In Nebraska / Charles W. Andrews -- The Rose (A Poem) / Laura S. Beck -- Suggestions For The Central Southwest / Lem H. Tittle -- Roses In Kentucky / Guy T. Ellis -- Johnny Learns About Rose Soils And Fertilizers / George A. Sweetser -- To A Pink Rose (A Poem) / Dr. Hugh Findlay -- Rose Soil Balancing / Larry L. Daunoy -- Red Clay Can Be Made To Yield / Arthur R. Boerner -- Rooting Roses Under Glass Jars / W. H. Hoefle -- The Thrill Of Doing Your Own Budding' / Gale S. Robinson -- Save All The Wood Harles / A. J. Gallagher -- Blackspot Can Be Controlled / Dr. L. M. Massey -- The International Rose Test Garden At Portland, Oregon / George L. Koehn -- DDT Controls Rose Midge / Dr. W. E. Blauvelt -- The Common Leaf Rust Of Cultivated Roses / Dr. Vincent W. Cochrane -- The Insect Pests Of Roses / Dr. Cynthia Westcott -- Improving Our Rose Shows / Arnold M. Davis -- The Thomas Newton Cook Rose Library / Quimby L. Matthews -- Trials, Tricks And Tribulations / Judith Hills Packard -- The Rose In Uruguay / Delia Rodriguez Lopez -- The Meilland Family And Roses / The Meilland Family -- Growing Roses In Cuba / Jose Garcia Montes -- A Word From England / Courtney Page -- Fungicides And Insecticides Used On Garden Roses / Dr. H. R. Rosen -- Rating The Hybrid Tea P. Of P. Roses / Horace N. Stevens -- The 1946 Proof Of The Pudding -- New Roses Of The World -- Index -- Illustrations -- Facing Page -- Peace. Ht. (In Color) -- Frontispiece -- Dr. Charles Vernon Covell -- Debonair. Ht. (In Color) -- Mrs. H. M. Eddie. Ht. (In Color) -- Garden Of Mrs. George W. Han Flour, Chestnut Hill, Massachusetts -- Dream Girl. Lc, (In Color) -- Patricia Macoun. Cl -- Seedlings Of Patricia Macoun -- Root Growth -- Root Pruning -- Francis E. Lester -- Cohn Kelly. Ht. (In Color) -- Facing I -- Shades Of Autumn. Subzero Ht. (In Color) -- Budding Technique -- Blackspot (In Color) -- International Rose Test Garden, Portland, Oregon -- Rose Rust -- Pink Bountiful. Hpol. (In Color) -- Goldilocks. Hpoi. (In Color) -- Ernie Pyle. Ht. (In Color) -- Fantastique. Ht. (In Color) -- City Of York. Lc. (In Color) -- Sweet Sixteen. Ht. (In Color) -- V For Victory. Sub-Zero Ht. (In Color) ; tear to back endpaper ; small waterstain, FAIR. Book.
- Softcover
Seller: Chiron Media, Wallingford, United KingdomChiron Media
Contact seller5-star sellerCondition: New
£ 14.04
£ 15.49 shippingShips from United Kingdom to U.S.A.Quantity: 3 available
Paperback. Condition: New.
Condition: Used - Good
£ 5.88
£ 17.09 shippingShips from Germany to U.S.A.Quantity: 2 available
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Condition: Used - Very good
£ 6.05
£ 17.09 shippingShips from Germany to U.S.A.Quantity: 6 available
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
- Hardcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
Contact seller4-star sellerCondition: New
£ 53.50
£ 2.95 shippingShips within U.S.A.Quantity: 4 available
Condition: New. pp. 100.
- Softcover
- First Edition
Seller: Antiquariat Richart Kulbach, Heidelberg, GermanyAntiquariat Richart Kulbach
Contact seller5-star sellerCondition: Used
£ 4.40
£ 29.90 shippingShips from Germany to U.S.A.Quantity: 1 available
8°, Hardcover/Pappeinband. 1. Aufl. 409 Seiten. Vordere Einbanddecke minimal wellig. Sonst sehr gut erhalten. 2504 / 3 9783839227008 Sprache: Deutsch Gewicht in Gramm: 500.
- Softcover
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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£ 15.84
£ 19.65 shippingShips from Germany to U.S.A.Quantity: 1 available
Taschenbuch. Condition: Neu. Neuware -Prag, Mai 1942: An einem sonnigen Morgen detoniert eine Handgranate neben der Limousine Reinhard Heydrichs. Als der 'Henker von Prag' acht Tage später seinen Verletzungen erliegt, plant das NS-Regime bereits blutige Rache an der tschechischen Bevölkerung. Gestapo-Kommissar Pannwitz wird mit…den Ermittlungen zu dem Anschlag betraut. Er kämpft darum, die wahren Täter zu finden, um Tausende Unschuldige vor den barbarischen Vergeltungsmaßnahmen der Nazis zu retten, doch der Fall führt ihn an die Grenzen seiner eigenen Menschlichkeit. 416 pp. Deutsch.
- Softcover
Seller: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, GermanyRheinberg-Buch Andreas Meier eK
Contact seller5-star sellerCondition: New
£ 15.84
£ 19.65 shippingShips from Germany to U.S.A.Quantity: 1 available
Taschenbuch. Condition: Neu. Neuware -Prag, Mai 1942: An einem sonnigen Morgen detoniert eine Handgranate neben der Limousine Reinhard Heydrichs. Als der 'Henker von Prag' acht Tage später seinen Verletzungen erliegt, plant das NS-Regime bereits blutige Rache an der tschechischen Bevölkerung. Gestapo-Kommissar Pannwitz wird mit…den Ermittlungen zu dem Anschlag betraut. Er kämpft darum, die wahren Täter zu finden, um Tausende Unschuldige vor den barbarischen Vergeltungsmaßnahmen der Nazis zu retten, doch der Fall führt ihn an die Grenzen seiner eigenen Menschlichkeit. 416 pp. Deutsch.
Published by Harrisburg, PA : American Rose Society, 1946., 1946
- Hardcover
Seller: Joseph Valles - Books, Stockbridge, GA, U.S.A.Joseph Valles - Books
Contact seller5-star sellerCondition: Used - Very good
£ 28.89
£ 12.51 shippingShips within U.S.A.Quantity: 1 available
Add to basketHardcover. Condition: Very Good. viii, 249, [9] pp. ; green cloth ; no dustjacket ; Contents: The Record And The Future / Dr. Charles V. Covell -- Seventy-Five Years With Roses / Dr. J. Horace Mcfarland -- Garden Memorials / Everett A. Piester -- The Borders Are Covered (A Poem) / Agnes Miller -- The Memorial Rose Garden Of Lewi…s And Clark College / Quimby L. Matthews -- The Australian Rose Societies And Rose Shows / Dr. A. S. Thomas -- Beauty In Darkness / Dr. Walter D. Kallenbach -- Planning For Landscape Effect / Herbert J. Kellaway -- Release (A Poem) Clarence Edward Heller -- Fifteen Years Of The Plant Patent Act / Professor Clark L. Thayer -- Moss Roses / Mrs. Frederick L. Keays -- Some Worth While Species Roses / Roy E. Shepherd -- Using Single Roses With Other Garden Flowers / Edna Betts Ketchum -- A Plea For The Climber / Sumner C. Burgess -- Two Fine Rose Men Pass On / Dr. J. Horace Mcfarland -- A Little On The Red / Richard Lawrence -- Tree Roses In The South / Mrs. P. D. Fulwood -- The Old Gardener (A Poem) / D. Richwagen -- A Basis For Better Garden Roses / The Brownells -- Rondeau (A Poem) / S. Dutton-Pegram -- Progress In Breeding Hardy Roses / Isabella Preston -- Meeting The Hardy Rose Challenge / F. L. Skinner -- What All-America Rose Selections Mean To You / Charles H. Perkins -- I Believe God Comes (A Poem) / Grace Noll Crowell -- The China Rose Is Hardy / Professor Maurice H. Merrill -- The Rose Still Grows Beyond The Wall (A Poem) / A. L. Frink -- Getting To The Root Of It / Edwin P. Sinnock -- Root Pruning / Fred Edmunds -- Roses On The Wall (A Poem) / Ida Reed Smith -- Common Errors In Rose Growing / C. Eugene Pfister -- Roses Tomorrow (A Poem) / Clarence Edward Heller -- Observations From The Northwest / Dr. Arthur H. Norton -- How To Grow Roses In Nebraska / Charles W. Andrews -- The Rose (A Poem) / Laura S. Beck -- Suggestions For The Central Southwest / Lem H. Tittle -- Roses In Kentucky / Guy T. Ellis -- Johnny Learns About Rose Soils And Fertilizers / George A. Sweetser -- To A Pink Rose (A Poem) / Dr. Hugh Findlay -- Rose Soil Balancing / Larry L. Daunoy -- Red Clay Can Be Made To Yield / Arthur R. Boerner -- Rooting Roses Under Glass Jars / W. H. Hoefle -- The Thrill Of Doing Your Own Budding' / Gale S. Robinson -- Save All The Wood Harles / A. J. Gallagher -- Blackspot Can Be Controlled / Dr. L. M. Massey -- The International Rose Test Garden At Portland, Oregon / George L. Koehn -- DDT Controls Rose Midge / Dr. W. E. Blauvelt -- The Common Leaf Rust Of Cultivated Roses / Dr. Vincent W. Cochrane -- The Insect Pests Of Roses / Dr. Cynthia Westcott -- Improving Our Rose Shows / Arnold M. Davis -- The Thomas Newton Cook Rose Library / Quimby L. Matthews -- Trials, Tricks And Tribulations / Judith Hills Packard -- The Rose In Uruguay / Delia Rodriguez Lopez -- The Meilland Family And Roses / The Meilland Family -- Growing Roses In Cuba / Jose Garcia Montes -- A Word From England / Courtney Page -- Fungicides And Insecticides Used On Garden Roses / Dr. H. R. Rosen -- Rating The Hybrid Tea P. Of P. Roses / Horace N. Stevens -- The 1946 Proof Of The Pudding -- New Roses Of The World -- Index -- Illustrations -- Facing Page -- Peace. Ht. (In Color) -- Frontispiece -- Dr. Charles Vernon Covell -- Debonair. Ht. (In Color) -- Mrs. H. M. Eddie. Ht. (In Color) -- Garden Of Mrs. George W. Han Flour, Chestnut Hill, Massachusetts -- Dream Girl. Lc, (In Color) -- Patricia Macoun. Cl -- Seedlings Of Patricia Macoun -- Root Growth -- Root Pruning -- Francis E. Lester -- Cohn Kelly. Ht. (In Color) -- Facing I -- Shades Of Autumn. Subzero Ht. (In Color) -- Budding Technique -- Blackspot (In Color) -- International Rose Test Garden, Portland, Oregon -- Rose Rust -- Pink Bountiful. Hpol. (In Color) -- Goldilocks. Hpoi. (In Color) -- Ernie Pyle. Ht. (In Color) -- Fantastique. Ht. (In Color) -- City Of York. Lc. (In Color) -- Sweet Sixteen. Ht. (In Color) -- V For Victory. Sub-Zero Ht. (In Color) ; some page corners folded, else VG. Book.
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
Contact seller4-star sellerCondition: New
£ 45.62
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Condition: New.
- Softcover
Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
Contact seller5-star sellerCondition: New
£ 46.55
Free ShippingShips within U.S.A.Quantity: 10 available
Condition: Brand New. New. Delivery takes 25-30 days. Excellent Customer Service.
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
Contact seller5-star sellerCondition: New
£ 37.05
£ 11.98 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New. In German.
Dunkle Seiten X
Paedelt, Iolana; Henzler, Oliver; Noll, Laura; Neveling, Jonas R.; Kunz, Nadine Y.; Krenn, Florian; Williams, Thomas; Heidrich, Marina; Kor, Ralf; Hamann, Patrick
- Softcover
- Print on Demand
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contact seller5-star sellerCondition: New
£ 12.79
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PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
- Softcover
Seller: moluna, Greven, Germanymoluna
Contact seller5-star sellerCondition: New
£ 13.26
£ 41.86 shippingShips from Germany to U.S.A.Quantity: Over 20 available
Condition: New.
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
Contact seller4-star sellerCondition: New
£ 55.53
£ 2.95 shippingShips within U.S.A.Quantity: 4 available
Condition: New.
Language: German
Published by Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden Okt 2023, 2023
- Softcover
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
Contact seller5-star sellerCondition: New
£ 39.59
£ 19.65 shippingShips from Germany to U.S.A.Quantity: 1 available
Taschenbuch. Condition: Neu. Neuware -Dieses Buch zeigt, wie es gelingt, aus dem «Stiefkind» im Marketing, dem Pricing, jenes Marketinginstrument zu entwickeln, das den Gewinn des Unternehmens am nachhaltigsten positiv beeinflusst. Jegliches Marketing schlägt sich letztlich im Preis nieder, weil der Preis die Gegenleistung des A…bnehmers für die anderen drei wertstiftenden Marketinginstrumente ist: das Produkt (funktionaler Wert), die Kommunikation (emotionaler Wert) und die Distribution (Verfügbarkeit). Die Autoren stellen die wichtigsten Rahmenbedingungen und Grundprinzipien eines aktiven Preismanagements vor. Dabei greifen sie jene Aspekte heraus, die sich im Rahmen der Executive Education der Universität St. Gallen (HSG) als besonders relevant für die Unternehmenspraxis bewährt haben. 112 pp. Deutsch.
Language: German
Published by Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden Okt 2023, 2023
- Softcover
Seller: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, GermanyRheinberg-Buch Andreas Meier eK
Contact seller5-star sellerCondition: New
£ 39.59
£ 19.65 shippingShips from Germany to U.S.A.Quantity: 1 available
Taschenbuch. Condition: Neu. Neuware -Dieses Buch zeigt, wie es gelingt, aus dem «Stiefkind» im Marketing, dem Pricing, jenes Marketinginstrument zu entwickeln, das den Gewinn des Unternehmens am nachhaltigsten positiv beeinflusst. Jegliches Marketing schlägt sich letztlich im Preis nieder, weil der Preis die Gegenleistung des A…bnehmers für die anderen drei wertstiftenden Marketinginstrumente ist: das Produkt (funktionaler Wert), die Kommunikation (emotionaler Wert) und die Distribution (Verfügbarkeit). Die Autoren stellen die wichtigsten Rahmenbedingungen und Grundprinzipien eines aktiven Preismanagements vor. Dabei greifen sie jene Aspekte heraus, die sich im Rahmen der Executive Education der Universität St. Gallen (HSG) als besonders relevant für die Unternehmenspraxis bewährt haben. 112 pp. Deutsch.
