Morbe Lukas (12 results)

Language: English
Published by Springer Gabler 2018
Series: Handel und Internationales Marketing Retailing and International Marketing, Book 10 of 20. Book 10 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Language: English
Published by Springer Gabler 2018-05-03 2018
Series: Handel und Internationales Marketing Retailing and International Marketing, Book 10 of 20. Book 10 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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Language: English
Published by Springer Gabler 2018
Series: Handel und Internationales Marketing Retailing and International Marketing, Book 10 of 20. Book 10 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
Seller: Books Puddle, New York, U.S.A.Books Puddle
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Language: English
Published by Gabler 2018
Series: Handel und Internationales Marketing Retailing and International Marketing, Book 10 of 20. Book 10 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Paperback. Condition: Brand New. 188 pages. 8.27x5.83x0.43 inches. In Stock.

Language: English
Published by Springer Fachmedien Wiesbaden 2018
Series: Handel und Internationales Marketing Retailing and International Marketing, Book 10 of 20. Book 10 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-specific environ…ment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers' decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business.About the AuthorDr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.

Language: English
Published by Springer Gabler 2018
Series: Handel und Internationales Marketing Retailing and International Marketing, Book 10 of 20. Book 10 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
Seller: preigu, Osnabrück, Germanypreigu
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Taschenbuch. Condition: Neu. International Retailers' Performance in Host Countries | The Roles of Strategies, Consumer Perceptions and the Local Environment | Lukas Morbe | Taschenbuch | Handel und Internationales Marketing Retailing and International Marketing | xxi | Englisch | 2018 | Springer Gabler | EAN 9783658220686 | Ver…antwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.

Language: English
Published by Springer Gabler 2018
Series: Handel und Internationales Marketing Retailing and International Marketing, Book 10 of 20. Book 10 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
- Print on Demand
Seller: Brook Bookstore On Demand, Napoli, ItalyBrook Bookstore On Demand
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Language: English
Published by Springer Fachmedien Wiesbaden Mai 2018 2018
Series: Handel und Internationales Marketing Retailing and International Marketing, Book 10 of 20. Book 10 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-…specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers' decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business.About the AuthorDr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree. 188 pp. Englisch.

Language: English
Published by Springer Gabler 2018
Series: Handel und Internationales Marketing Retailing and International Marketing, Book 10 of 20. Book 10 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
- Print on Demand
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Language: English
Published by Springer Gabler 2018
Series: Handel und Internationales Marketing Retailing and International Marketing, Book 10 of 20. Book 10 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
- Print on Demand
Seller: Biblios, frankfurt am main, GermanyBiblios
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Language: English
Published by Springer Fachmedien Wiesbaden 2018
Series: Handel und Internationales Marketing Retailing and International Marketing, Book 10 of 20. Book 10 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
- Print on Demand
Seller: moluna, Greven, Germanymoluna
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Lukas Morbe sheds light on important antecedents of international retailers` local performance including international strategies and their local implementation, local consumers` perceptions as well as the wider count…ry- and format-specific environment. Thi.

Language: English
Published by Springer Gabler Mai 2018 2018
Series: Handel und Internationales Marketing Retailing and International Marketing, Book 10 of 20. Book 10 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
- Print on Demand
Seller: buchversandmimpf2000, Emtmannsberg, Germanybuchversandmimpf2000
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Lukas Morbe sheds light on important antecedents of international retailers¿ local performance including international strategies and their local implementation, local consumers¿ perceptions as well as the wider country- and format-spec…ific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers¿ decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 188 pp. Englisch.