International Retailers' Performance in Host Countries

Language: English

Published by Springer Gabler Mai 2018, 2018

3658220686 / 9783658220686

Series: Book 10 of 20 - Handel und Internationales Marketing Retailing and International Marketing

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This item is printed on demand - Print on Demand Titel. Neuware -Lukas Morbe sheds light on important antecedents of international retailers¿ local performance including international strategies and their local implementation, local consumers¿ perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers¿ decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 188 pp. Englisch.

Seller Inventory # 9783658220686

Title
International Retailers' Performance in Host Countries
Author
Lukas Morbe
Publisher
Springer Gabler Mai 2018
Publication year
2018
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3658220686
ISBN 13
9783658220686
Item weight
251 grams
Dimensions
210x148x11 mm
Series
Book 10 of 20: Handel und Internationales Marketing Retailing and International Marketing

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

5-star seller

AbeBooks seller since January 23, 2017

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