International Retailers¿ Performance in Host Countries
Language: English
Published by Springer Fachmedien Wiesbaden Mai 2018, 2018
Series: Book 10 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 45.92
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers' decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business.About the AuthorDr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree. 188 pp. Englisch. …
Seller Inventory # 9783658220686
- Title
- International Retailers¿ Performance in Host Countries
- Author
- Lukas Morbe
- Publisher
- Springer Fachmedien Wiesbaden Mai 2018
- Publication year
- 2018
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3658220686
- ISBN 13
- 9783658220686
- Item weight
- 251 grams
- Dimensions
- 210x148x11 mm
- Series
- Book 10 of 20: Handel und Internationales Marketing Retailing and International Marketing
About the Author
Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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