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Pervasive Advertising (Human-Computer Interaction Series)
Book 28 of 141: Human?Computer Interaction£ 8.36 10% off£ 7.53
£ 14.30 shipping
Ships from France to U.S.A.Quantity: 1 available
Add to basketHardcover. Condition: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2011. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2011. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
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Social Media Handbuch: Theorien, Methoden, Modelle und Praxis
Language: German
Published by Nomos Verlagsgesellschaft Mbh & Co, 2012
ISBN 10: 3832971211 ISBN 13: 9783832971212
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
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£ 3.11 10% off
£ 2.80
£ 14.30 shipping
Ships from France to U.S.A.Quantity: 1 available
Add to basketSoftcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 2009. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2009. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Pervasive Advertising
Book 28 of 141: Human?Computer InteractionLanguage: English
Published by Springer, New York, NY, U.S.A., 2013
ISBN 10: 1447126793 ISBN 13: 9781447126799
Hardcover. Condition: Very Good. ex-lib w/usual markings, VERY GOOD hardcover, no marks in text; a clean copy, appears unread. Ex-Library.
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Social Media Handbuch: Theorien, Methoden, Modelle und Praxis (German Edition)
Language: German
Published by Nomos Verlagsgesellschaft, 2015
ISBN 10: 384872278X ISBN 13: 9783848722785
Condition: Gebraucht - Gut. Taschenbuch - 3. Auflage - Michelis - h4.
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Social Media Handbuch: Theorien, Methoden, Modelle und Praxis (German Edition)
Language: German
Published by Nomos Verlagsgesellschaft, 2015
ISBN 10: 384872278X ISBN 13: 9783848722785
Condition: Gebraucht - Akzeptabel. Textanstreichungen sind vorhanden - ansonsten guter Zustand - 2. Auflage - TB -Michelis - h4.
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Softcover. 327 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, kaum Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, few traces of use. 74-892 9783832954703 Sprache: Deutsch Gewicht in Gramm: 550.
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Condition: New.
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Paperback. Condition: Brand New. 2nd exp rev edition. 361 pages. German language. 9.45x6.61x0.79 inches. In Stock.
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Condition: Sehr gut. Zustand: Sehr gut | Seiten: 376 | Sprache: Englisch | Produktart: Bücher | This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.
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Pervasive Advertising
Book 28 of 141: Human?Computer InteractionSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 102.10
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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Condition: New. pp. 376.
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Pervasive Advertising (Human-Computer Interaction Series)
Book 28 of 141: Human?Computer InteractionSeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 116.47
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Pervasive Advertising
Book 28 of 141: Human?Computer InteractionLanguage: English
Published by Springer-Verlag New York Inc, 2011
ISBN 10: 0857293516 ISBN 13: 9780857293510
Hardcover. Condition: Brand New. 2011 edition. 373 pages. 9.25x6.25x1.00 inches. In Stock.
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Taschenbuch. Condition: Neu. Pervasive Advertising | Jörg Müller (u. a.) | Taschenbuch | Human-Computer Interaction Series | x | Englisch | 2013 | Springer | EAN 9781447126799 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Condition: New. pp. 376.
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Following decades of exciting developments in laboratories around the world, pervasive computing technologies are starting to reshape our world in real ways. Computers, visible and invisible, are everywhere: traditional signs and billboards are being replaced by digital signage, projections, and interactive surfaces. Communication is digital and ubiquitous the majority of the world s population uses mobile phones. Physical computing and robotics make physical environments digital and interactive. It is apparent that analogous for developments on the Internet, advertising will be the business model driving pervasive computing. These new computing technologies are powerful tools for advertising and they will supersede traditional advertising in the near future. Pervasive computing is the disruptive technology for advertising. This book presents the core principles of Pervasive Advertising and makes accessible to practitioners and researchers alike research findings in pervasive computing, modern advertising, and human-computer interaction. The major opportunities addressed include: symmetric communication, the long tail, powerful experiences, personalization, context adaptivity, audience measurement, and automated persuasion. The major challenges addressed include: calm and engaging advertising, privacy, and ethical persuasion. This book presents and discusses innovative applications based on digital signage and mobile advertising, venturing into new territories like music and scents. This book is intended as a guide for: Advertisers who want to understand how new technologies revolutionize their field. Pervasive computing engineers and researchers who want to understand what business models will drive their technologies in the real world. Anyone who is interested in how pervasive advertising will shape the future of urban life.
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.
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Pervasive Advertising
Book 28 of 141: Human?Computer InteractionSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 156.99
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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Hardcover. Condition: Like New. Like New. book.
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Condition: As New. Unread book in perfect condition.
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Paperback. Condition: Brand New. 359 pages. 9.25x6.10x0.85 inches. In Stock.
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Paperback. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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Condition: New.
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Condition: As New. Unread book in perfect condition.
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paperback. Condition: Gut. 327 Seiten; 9783832954703.3 Gewicht in Gramm: 1.
