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  • Language: English

    Published by Palgrave MacMillan, 2004

    1403906777 / 9781403906779

    • Hardcover
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    Hardcover. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Palgrave USA, 2004

    1403906777 / 9781403906779

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    Hardback. Condition: Good. The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity. MARKET 1: Senior Executives in a range of companies in manufacturing and retailing, in particular those in marketing, brand management, design and corporate communications; Branding Consultants; Executive MBA and post experience programmes in business and management schools, particularly in marketing, brand management and retailing MARKET 2: Lecturers, Researchers and Libraries in Universities and Business and Management Schools, particularly in marketing, brand management, retailing and corporate communications. …

  • Language: English

    Published by Palgrave USA, 2004

    1403906777 / 9781403906779

    • Hardcover

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    Hardback. Condition: Good. The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity. MARKET 1: Senior Executives in a range of companies in manufacturing and retailing, in particular those in marketing, brand management, design and corporate communications; Branding Consultants; Executive MBA and post experience programmes in business and management schools, particularly in marketing, brand management and retailing MARKET 2: Lecturers, Researchers and Libraries in Universities and Business and Management Schools, particularly in marketing, brand management, retailing and corporate communications. …

  • Language: English

    Published by Palgrave Macmillan Limited, 2004

    1403906777 / 9781403906779

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    Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Palgrave Macmillan Limited, 2004

    1403906777 / 9781403906779

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    Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Palgrave Macmillan Limited, 2004

    1403906777 / 9781403906779

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  • Language: English

    Published by Palgrave Macmillan Limited, 2004

    1403906777 / 9781403906779

    • Hardcover

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    Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    0230226213 / 9780230226210

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    Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Palgrave Macmillan, 2001

    033394769X / 9780333947692

    • Softcover

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    Condition: As New. : En 'Branding @ the Digital Age', Herbert M. Meyers y Richard Gerstman exploran cómo las marcas pueden prosperar en el entorno digital. Este libro ofrece una guía autorizada y entretenida sobre el papel estratégico del e-branding, proporcionando consejos y técnicas para construir comunidades de consumidores, combinar marketing online y offline para maximizar el impacto, y protegerse contra el uso indebido de marcas registradas en línea. Con contribuciones de expertos de Interbrand y líderes de empresas como Microsoft, McDonald's y Procter & Gamble, este libro es una lectura esencial para cualquier persona interesada en el futuro del branding en la era digital. EAN: 9780333947692 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Branding @ the Digital Age Autor: Herbert M. Meyers| Richard Gerstman Editorial: Palgrave Macmillan Idioma: en Páginas: 194 Formato: tapa dura.…

  • Language: English

    Published by McGraw Hill, 1998

    0844234389 / 9780844234380

    Series: Book 10 of 81 - MARKETING/SALES/ADV & PROMO

    • Hardcover

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    Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

  • Language: English

    Published by McGraw Hill, 1998

    0844234389 / 9780844234380

    Series: Book 10 of 81 - MARKETING/SALES/ADV & PROMO

    • Hardcover

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    Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

  • Language: English

    Published by MacMillan, 2007

    0230001343 / 9780230001343

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    Condition: Used. pp. 288.

  • Language: English

    Published by MacMillan, 2007

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    Seller: Majestic Books, Hounslow, United KingdomMajestic Books

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    Condition: Used. pp. 288 Illus.

  • Language: English

    Published by Palgrave Macmillan, 2004

    1403906777 / 9781403906779

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  • Language: English

    Published by Palgrave Macmillan, 2001

    033394769X / 9780333947692

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  • Language: English

    Published by Palgrave Macmillan, 2001

    033394769X / 9780333947692

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  • Language: English

    Published by MacMillan, 2007

    0230001343 / 9780230001343

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    Condition: Used. pp. 288.

  • Language: English

    Published by Palgrave Macmillan, 2004

    1403906777 / 9781403906779

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  • Language: English

    Published by Palgrave Macmillan, 2004

    1403906777 / 9781403906779

    • Hardcover

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    hardcover. Condition: New. In shrink wrap. Looks like an interesting title.

  • Language: English

    Published by McGraw Hill, 1998

    0844234389 / 9780844234380

    Series: Book 10 of 81 - MARKETING/SALES/ADV & PROMO

    • Hardcover

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    Condition: As New. Unread book in perfect condition.

  • Language: English

    Published by McGraw Hill, 1998

    0844234389 / 9780844234380

    Series: Book 10 of 81 - MARKETING/SALES/ADV & PROMO

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  • Language: English

    Published by Palgrave Macmillan, 2001

    033394769X / 9780333947692

    • Hardcover

    Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.

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    Condition: New. This text concerns the topic of presenting compelling brands on the Internet. It includes chapters by senior executives at Microsoft, Pepsi-Cola, McDonalds, Procter & Gamble and Hewlett Packard. It focuses upon the strategic role of e-branding with a distinctive and creative Interbrand approach. Num Pages: 194 pages, 169 black & white illustrations, biography. BIC Classification: KJE; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 14. Weight in Grams: 495. . 2001. Hardcover. . . . .…

  • Language: English

    Published by Palgrave USA, 2004

    1403906777 / 9781403906779

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    Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.

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    Condition: New. Num Pages: 256 pages, biography. BIC Classification: AK. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 241 x 166 x 19. Weight in Grams: 620. . 2004. Hardback. . . . .

  • Language: English

    Published by Palgrave Macmillan, 2001

    033394769X / 9780333947692

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    Condition: New. This text concerns the topic of presenting compelling brands on the Internet. It includes chapters by senior executives at Microsoft, Pepsi-Cola, McDonalds, Procter & Gamble and Hewlett Packard. It focuses upon the strategic role of e-branding with a distinctive and creative Interbrand approach. Num Pages: 194 pages, 169 black & white illustrations, biography. BIC Classification: KJE; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 14. Weight in Grams: 495. . 2001. Hardcover. . . . . Books ship from the US and Ireland.…

  • Language: English

    Published by Palgrave USA, 2004

    1403906777 / 9781403906779

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    Condition: New. Num Pages: 256 pages, biography. BIC Classification: AK. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 241 x 166 x 19. Weight in Grams: 620. . 2004. Hardback. . . . . Books ship from the US and Ireland.

  • Language: English

    Published by Palgrave Macmillan, 2004

    1403906777 / 9781403906779

    • Hardcover

    Seller: Revaluation Books, Exeter, United KingdomRevaluation Books

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    Hardcover. Condition: Brand New. illustrated edition. 200 pages. 9.75x6.50x1.00 inches. In Stock.

  • Language: English

    Published by McGraw Hill, 1998

    0844234389 / 9780844234380

    Series: Book 10 of 81 - MARKETING/SALES/ADV & PROMO

    • Hardcover

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  • Language: English

    Published by McGraw Hill, 1998

    0844234389 / 9780844234380

    Series: Book 10 of 81 - MARKETING/SALES/ADV & PROMO

    • Hardcover

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  • Language: English

    Published by Palgrave Macmillan UK, 2004

    1403906777 / 9781403906779

    • Hardcover

    Seller: moluna, Greven, Germanymoluna

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    Gebunden. Condition: New. HERBERT M. MEYERS is the retired founding partner of Gerstman+Meyers, a leading Brand Identity and Design Consultancy servicing Fortune 500 clients worldwide. He is a leading branding practitioner and past president of Package Design Council International a.

  • Language: English

    Published by Palgrave Macmillan UK Okt 2004, 2004

    1403906777 / 9781403906779

    • Hardcover

    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    Buch. Condition: Neu. Neuware - The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity. …