Synopsis
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity. MARKET 1: Senior Executives in a range of companies in manufacturing and retailing, in particular those in marketing, brand management, design and corporate communications; Branding Consultants; Executive MBA and post experience programmes in business and management schools, particularly in marketing, brand management and retailing MARKET 2: Lecturers, Researchers and Libraries in Universities and Business and Management Schools, particularly in marketing, brand management, retailing and corporate communications
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About the Author
HERBERT M. MEYERS is the retired founding partner of Gerstman+Meyers, a leading Brand Identity and Design Consultancy servicing Fortune 500 clients worldwide. He is a leading branding practitioner and past president of Package Design Council International and recipient of numerous design awards. Herbert Meyers was the first ever to receive the organization's PDC Award for Life time Packaging Excellence and Leadership. RICHARD GERSTMAN is Chairman of Interbrand US, the world's leading brand consultancy and founding partner of Gerstman+Meyers, with Herbert Meyers. He has worked with inter
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