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Mellet Kevin (55 results)
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Condition: New.
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Marketing (Paperback)
Language: English
Published by John Wiley and Sons Ltd, Oxford, 2025
ISBN 10: 1509565698 ISBN 13: 9781509565696
Paperback. Condition: new. Paperback. Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? Who are the marketing professionals, what exactly do they do and what influence do they have in our economy and society? Over the last forty years, sociologists have studied marketing and analysed its practices, techniques and consequences, producing a formidable body of knowledge about the nature of marketing and its impact. This book provides a concise account of these contributions and an introduction to the most important sociological concepts for understanding marketing such as consumption, the market, the organization and culture. Mellet presents marketing not just as a set of techniques but as a pervasive social activity performed by different actors in specific contexts according to particular rules and views. He unpacks the activity of marketing, showing who marketers are, how they think, what they do and how they shape and construct not only markets but also the world we live in. Written in a clear and accessible style, this book is the perfect introduction to marketing from a sociological perspective and it will be used on courses on marketing and the sociology of culture. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Marketing
Language: English
Published by John Wiley and Sons Ltd, GB, 2025
ISBN 10: 1509565698 ISBN 13: 9781509565696
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? Who are the marketing professionals, what exactly do they do and what influence do they have in our economy and society? Over the last forty years, sociologists have studied marketing and analysed its practices, techniques and consequences, producing a formidable body of knowledge about the nature of marketing and its impact. This book provides a concise account of these contributions and an introduction to the most important sociological concepts for understanding marketing such as consumption, the market, the organization and culture. Mellet presents marketing not just as a set of techniques but as a pervasive social activity performed by different actors in specific contexts according to particular rules and views. He unpacks the activity of marketing, showing who marketers are, how they think, what they do and how they shape and construct not only markets but also the world we live in. Written in a clear and accessible style, this book is the perfect introduction to marketing from a sociological perspective and it will be used on courses on marketing and the sociology of culture.
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Condition: As New. Unread book in perfect condition.
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Marketing: A Sociological Approach (Paperback or Softback)
Language: English
Published by Polity Press 6/4/2025, 2025
ISBN 10: 1509565698 ISBN 13: 9781509565696
Paperback or Softback. Condition: New. Marketing: A Sociological Approach. Book.
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Condition: New.
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Marketing
Language: English
Published by John Wiley and Sons Ltd, 2025
ISBN 10: 1509565698 ISBN 13: 9781509565696
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Marketing
Language: English
Published by John Wiley and Sons Ltd, GB, 2025
ISBN 10: 1509565698 ISBN 13: 9781509565696
Paperback. Condition: New. Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? Who are the marketing professionals, what exactly do they do and what influence do they have in our economy and society? Over the last forty years, sociologists have studied marketing and analysed its practices, techniques and consequences, producing a formidable body of knowledge about the nature of marketing and its impact. This book provides a concise account of these contributions and an introduction to the most important sociological concepts for understanding marketing such as consumption, the market, the organization and culture. Mellet presents marketing not just as a set of techniques but as a pervasive social activity performed by different actors in specific contexts according to particular rules and views. He unpacks the activity of marketing, showing who marketers are, how they think, what they do and how they shape and construct not only markets but also the world we live in. Written in a clear and accessible style, this book is the perfect introduction to marketing from a sociological perspective and it will be used on courses on marketing and the sociology of culture.
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Condition: new.
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Condition: New. pp. 160 1st edition NO-PA16APR2015-KAP.
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Paperback. Condition: Brand New. 160 pages. 7.33x0.50x8.35 inches. In Stock.
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paperback. Condition: New.
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
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Marketing: A Sociological Approach
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In.
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Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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paperback. Condition: New.
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Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
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Marketing : A Sociological Approach
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Marketing: A Sociological Approach
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
First Edition
Condition: New. 2025. 1st Edition. paperback. . . . . .
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Condition: New. Brand new! Please provide a physical shipping address.
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Marketing: A Sociological Approach
Language: English
Published by John Wiley and Sons Ltd, 2025
ISBN 10: 1509565698 ISBN 13: 9781509565696
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
£ 19.72
£ 13.36 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
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Marketing : A Sociological Approach
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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paperback. Condition: New. Special order direct from the distributor.
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Soft cover. Condition: New. ISBN:9781509565696.
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Condition: New. 2025. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.
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Paperback. Condition: Brand New. 160 pages. 7.33x0.50x8.35 inches. In Stock.
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Condition: New. Brand New.
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Marketing: A Sociological Approach
Seller: Books From California, Simi Valley, CA, U.S.A.
Seller rating 4 out of 5 stars
hardcover. Condition: Very Good.
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Marketing
Language: English
Published by Wiley John + Sons Mär 2025, 2025
ISBN 10: 1509565698 ISBN 13: 9781509565696
Taschenbuch. Condition: Neu. Neuware -Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance Who are the marketing professionals, what exactly do they do and what influence do they have in our economy and society Over the last forty years, sociologists have studied marketing and analysed its practices, techniques and consequences, producing a formidable body of knowledge about the nature of marketing and its impact. This book provides a concise account of these contributions and an introduction to the most important sociological concepts for understanding marketing such as consumption, the market, the organization and culture. Mellet presents marketing not just as a set of techniques but as a pervasive social activity performed by different actors in specific contexts according to particular rules and views. He unpacks the activity of marketing, showing who marketers are, how they think, what they do and how they shape and construct not only markets but also the world we live in. Written in a clear and accessible style, this book is the perfect introduction to marketing from a sociological perspective and it will be used on courses on marketing and the sociology of culture.
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International EditionPaperback. Condition: New. Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 6-10 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
