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  • Language: English

    Published by Goodfellow Publishers, 2018

    1910158984 / 9781910158982

    • Softcover

    Seller: Phatpocket Limited, Waltham Abbey, HERTS, United KingdomPhatpocket Limited

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    Condition: Used - Good

    £ 25.45

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    Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

  • Language: English

    Published by Goodfellow Publishers, 2018

    1910158984 / 9781910158982

    • Softcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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    Condition: Used - As new

    £ 39.87

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    Condition: As New. Unread book in perfect condition.

  • Language: English

    Published by Goodfellow Publishers, 2018

    1910158984 / 9781910158982

    • Softcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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    Condition: New

    £ 43.70

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    Condition: New.

  • Language: English

    Published by Goodfellow Publishers Limited, GB, 2018

    1910158984 / 9781910158982

    • Softcover

    Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA

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    Condition: New

    £ 45.74

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    Paperback. Condition: New. Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society. International in approach, it highlights a range of real life practices through examples and short case studies. It includes: * Marketing as an idea and a practice. * How to understand and reach customers, researching and choosing segments * Marketing functions-providing value from products, services, pricing and distribution to branding and communications. * Responsible marketing and contemporary technologies To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life.…

  • Language: English

    Published by Goodfellow Publishers Limited, 2018

    1910158984 / 9781910158982

    • Softcover

    Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US

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    Condition: New

    £ 45.76

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    PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

  • Language: English

    Published by Goodfellow Publishers Limited, 2018

    1910158984 / 9781910158982

    • Softcover

    Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK

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    Condition: New

    £ 40.35

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    PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

  • Language: English

    Published by Goodfellow Publishers, 2018

    1910158984 / 9781910158982

    • Softcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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    Condition: New

    £ 40.34

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  • Language: English

    Published by Goodfellow Publishers, 2018

    1910158984 / 9781910158982

    • Softcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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    Condition: Used - As new

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    Condition: As New. Unread book in perfect condition.

  • Language: English

    Published by Goodfellow Publishers, 2018

    1910158984 / 9781910158982

    • Softcover

    Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections

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    Condition: New

    £ 49.18

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    Condition: New. In English.

  • Language: English

    Published by Goodfellow Publishers Limited, 2018

    1910158984 / 9781910158982

    • Softcover

    Seller: moluna, Greven, Germanymoluna

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    Condition: New

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    Condition: New. Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketi.

  • Language: English

    Published by Goodfellow Publishers Limited, GB, 2018

    1910158984 / 9781910158982

    • Softcover

    Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK

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    Condition: New

    £ 40.33

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    Paperback. Condition: New. Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society. International in approach, it highlights a range of real life practices through examples and short case studies. It includes: * Marketing as an idea and a practice. * How to understand and reach customers, researching and choosing segments * Marketing functions-providing value from products, services, pricing and distribution to branding and communications. * Responsible marketing and contemporary technologies To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life.…