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Greater Good: How Good Marketing Makes for Better Democracy
Language: English
Published by Harvard Business Review Press, 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Greater Good : How Good Marketing Makes for Better Democracy
Language: English
Published by Harvard Business Review Press, 2007
ISBN 10: 1422117359 ISBN 13: 9781422117354
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Greater Good : How Good Marketing Makes for Better Democracy
Language: English
Published by Harvard Business Review Press, 2007
ISBN 10: 1422117359 ISBN 13: 9781422117354
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Greater Good: How Good Marketing Makes for Better Democracy
Language: English
Published by Harvard Business Review Press, 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Like New condition. Very Good dust jacket. A near perfect copy that may have very minor cosmetic defects.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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hardcover. Condition: Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
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Greater Good: How Good Marketing Makes for Better Democracy
Language: English
Published by Harvard Business Review Press, 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. crisp clean w/light shelfwear/edgewear - may have remainder mark Standard-sized.
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All Business Is Local : Why Place Matters More Than Ever in a Global, Virtual World
Language: English
Published by Penguin Publishing Group, 2012
ISBN 10: 1591844657 ISBN 13: 9781591844655
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Greater Good: How Good Marketing Makes for Better Democracy
Language: English
Published by Harvard Business Review Press, 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Condition: Como nuevo. : En 'All Business is Local', John Quelch y Katherine Jocz exploran cómo el 'lugar' sigue siendo un factor clave en el éxito empresarial en la economía global actual. Redefiniendo radicalmente el concepto de 'lugar' como un imperativo empresarial, analizan cinco categorías (psicológica, física, virtual, geográfica y global) y demuestran que las empresas deben ser tanto locales como globales para prosperar. Este libro ofrece una nueva perspectiva sobre el marketing y el liderazgo empresarial en un mundo cada vez más globalizado y virtual. EAN: 9780241961643 Tipo: Libros Categoría: Negocios y Economía Título: All Business is Local Autor: John A. Quelch| Katherine E. Jocz Editorial: Portfolio Penguin Idioma: en Páginas: 256 Formato: tapa blanda.
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Greater good how good marketing makes for better democracy
Language: English
Published by Harvard Business School Press, Boston (Massachuttes), 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
TAPA DURA. Condition: New.
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Greater Good
Language: English
Published by Harvard Business Review Press, US, 2007
ISBN 10: 1422117359 ISBN 13: 9781422117354
Hardback. Condition: New. Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.
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Greater Good: How Good Marketing Makes for Better Democracy Quelch, John A. and Jocz, Katherine E.
Language: English
Published by Harvard Business Review Press, 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
Hardcover. Condition: New.
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GREATER GOOD Signed 1st
Language: English
Published by Harvard Business Review Press, Boston, 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
First Edition Signed
Hardcover. First Edition; First Printing. Very Good+ in a Very Good+ dust jacket. ; Signed by the author. ; ; 9.21 X 6.14 X 1.42 inches; 339 pages; Signed by Author. Signed.
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Hardcover. Condition: New. In shrink wrap. Looks like an interesting title!
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Greater Good: How Good Marketing Makes for Better Democracy
Language: English
Published by Harvard Business Review Press, 2008
ISBN 10: 1422117359 ISBN 13: 9781422117354
hardcover. Condition: New. In shrink wrap. Looks like an interesting title!
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Greater Good
Language: English
Published by Harvard Business Review Press, US, 2007
ISBN 10: 1422117359 ISBN 13: 9781422117354
Hardback. Condition: New. Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.
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All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World
Published by Portfolio, 2012
Condition: leido. RUST. Ingles. Sello agencia literaria 234.
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paperback. Condition: New. Paperback. Pub Date: 2012 09 Pages: 193 Language: Chinese in Publisher: Chinese Fortune Press P Marketing: locations in the commercial promotion of influence is a world-class marketing guru John A. Quelch's latest masterpiece. In all of today's businesses have entered the process of globalization of the world. Place in the marketing 4P has become more important than ever. In this enlightening book. Marketing dean. former Dean of the London Business School. Harvard Business School Senior Vice .
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Redefining place as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers relationships to places profoundly affect their relatio.
