Synopsis
What's the most important factor in business today? Global competition? Digital development? Or is the age-old concept of 'place' actually the key to success even in todays advanced economy?
Marketing experts John Quelch and Katherine Jocz believe that huge opportunities are on offer to marketers and business leaders if they stay focussed on the power of locality. In All Business Is Local, they propose a radically different way of looking at marketing. As society becomes increasingly globalized and obsessed with the virtual world, businesses can easily forget that 'place' is more relevant than ever, and that it remains a major factor in the way we organize our lives.
Radically redefining 'place' as a business imperative in the global economy, Quelch and Jocz explore five categories (psychological, physical, virtual, geographical and global) and teach us that just as customers' relationships to places profoundly affect their relationships to businesses, today's companies - large and small - have to be local as well as global in order to succeed.
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About the Author
John A. Quelch is dean, vice president and distinguished professor of international management at the China Europe International Business School (CEIBS). He was formerly senior associate dean of the Harvard Business School and dean of the London Business School. He is also a director of WPP and Alere, a member of the Council on Foreign Relations, and a fellow of the Royal Geographical Society.
Katherine E. Jocz is a consultant and writer on marketing. She was formerly a research associate at the Harvard Business School and director of networks and relationships at Marketspace, a Monitor Group company. She has served as a member of the editorial review board of the Journal of Marketing and the board of directors of the Association for Consumer Research.
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Condition: Como nuevo. : En 'All Business is Local', John Quelch y Katherine Jocz exploran cómo el 'lugar' sigue siendo un factor clave en el éxito empresarial en la economía global actual. Redefiniendo radicalmente el concepto de 'lugar' como un imperativo empresarial, analizan cinco categorías (psicológica, física, virtual, geográfica y global) y demuestran que las empresas deben ser tanto locales como globales para prosperar. Este libro ofrece una nueva perspectiva sobre el marketing y el liderazgo empresarial en un mundo cada vez más globalizado y virtual. EAN: 9780241961643 Tipo: Libros Categoría: Negocios y Economía Título: All Business is Local Autor: John A. Quelch| Katherine E. Jocz Editorial: Portfolio Penguin Idioma: en Páginas: 256 Formato: tapa blanda. Seller Inventory # Happ-2023-02-15-1546dc50
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -What's the most important factor in business today Global competition Digital development Or is the age-old concept of 'place' actually the key to success even in todays advanced economy Marketing experts John Quelch and Katherine Jocz believe that huge opportunities are on offer to marketers and business leaders if they stay focussed on the power of locality. In All Business Is Local, they propose a radically different way of looking at marketing. As society becomes increasingly globalized and obsessed with the virtual world, businesses can easily forget that 'place' is more relevant than ever, and that it remains a major factor in the way we organize our lives.Radically redefining 'place' as a business imperative in the global economy, Quelch and Jocz explore five categories (psychological, physical, virtual, geographical and global) and teach us that just as customers' relationships to places profoundly affect their relationships to businesses, today's companies - large and small - have to be local as well as global in order to succeed. 256 pp. Englisch. Seller Inventory # 9780241961643
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Redefining place as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers relationships to places profoundly affect their relatio. Seller Inventory # 594469037
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Paperback. Condition: Neu. Neu Neuware, Importqualität, auf Lager - What's the most important factor in business today Global competition Digital development Or is the age-old concept of 'place' actually the key to success even in todays advanced economy Marketing experts John Quelch and Katherine Jocz believe that huge opportunities are on offer to marketers and business leaders if they stay focussed on the power of locality. In All Business Is Local, they propose a radically different way of looking at marketing. As society becomes increasingly globalized and obsessed with the virtual world, businesses can easily forget that 'place' is more relevant than ever, and that it remains a major factor in the way we organize our lives.Radically redefining 'place' as a business imperative in the global economy, Quelch and Jocz explore five categories (psychological, physical, virtual, geographical and global) and teach us that just as customers' relationships to places profoundly affect their relationships to businesses, today's companies - large and small - have to be local as well as global in order to succeed. Seller Inventory # INF1000770685
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