Condition: As New. Unread book in perfect condition.
Language: English
Published by Publication Consultants, 2011
ISBN 10: 159433255X ISBN 13: 9781594332555
Seller: Easton's Books, Inc., Mount Vernon, WA, U.S.A.
First Edition Signed
Paperback. Condition: VG+. 1st Edition. Paperback in Very Good+ condition. 8vo 8" - 9" tall. 320 pages. Signed by the author on the title page - otherwise, interior is clean and unmarked. Creasing to lower corner of front cover. Quick shipping, excellent customer service. All books carefully packaged in boxes and ship with tracking information.
Condition: New.
Paperback. Condition: New.
Seller: Tall Stories BA, Stoneyford, Ireland
Soft cover. Condition: Very Good. minor shelf wear only.
Language: English
Published by Sage Publications 1st edn, 1999
ISBN 10: 0761913521 ISBN 13: 9780761913528
Seller: G. & J. CHESTERS, TAMWORTH, United Kingdom
Soft cover. Condition: Fine. 224p, paperback, fine [0761913521].
Seller: Chiron Media, Wallingford, United Kingdom
£ 13.81
Quantity: Over 20 available
Add to basketPF. Condition: New.
Seller: Ria Christie Collections, Uxbridge, United Kingdom
£ 17.80
Quantity: Over 20 available
Add to basketCondition: New. In.
Condition: New.
Condition: As New. Unread book in perfect condition.
Language: English
Published by SAGE Publications, Inc, 1998
ISBN 10: 0761913521 ISBN 13: 9780761913528
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by SAGE Publications, Inc, 1998
ISBN 10: 0761913521 ISBN 13: 9780761913528
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by SAGE Publications, Inc, 1998
ISBN 10: 0761913521 ISBN 13: 9780761913528
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller: Fine Press Bookshop, Stoney Creek, ON, Canada
Hardcover. Condition: Fine. No Jacket. 273 pp. Clean tightly bound copy. Unmarked pages. Secure boxed packaging! "Written by leading academic thinkers and business practitioners., .Volume 2 explores the impact of new technologies on acquiring and retaining customers, andincluding discussion of direct and interactive marketing techniques, customer data analysis, and ethics in Marketing.". g2. Book.
Language: English
Published by SAGE Publications, Inc (edition First Edition), 1998
ISBN 10: 0761913521 ISBN 13: 9780761913528
Seller: BooksRun, Philadelphia, PA, U.S.A.
First Edition
Paperback. Condition: Very Good. First Edition. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Language: English
Published by Bloomsbury Publishing USA, 2006
ISBN 10: 0275992233 ISBN 13: 9780275992231
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller: Olimpianbooks, Avon Lake, OH, U.S.A.
First Edition
Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. New copy.
Paperback. Condition: New.
Language: English
Published by Bloomsbury Publishing Plc, US, 2006
ISBN 10: 0275992233 ISBN 13: 9780275992231
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Hardback. Condition: New. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro market-and reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Condition: New.
Seller: Ria Christie Collections, Uxbridge, United Kingdom
£ 55.93
Quantity: Over 20 available
Add to basketCondition: New. In.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Language: English
Published by SAGE Publications, Inc, 1998
ISBN 10: 0761913521 ISBN 13: 9780761913528
Seller: SHIMEDIA, Brooklyn, NY, U.S.A.
Condition: New. Satisfaction Guaranteed or your money back.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition.
Language: English
Published by SAGE Publications, Inc, 1998
ISBN 10: 0761913521 ISBN 13: 9780761913528
Seller: The Maryland Book Bank, Baltimore, MD, U.S.A.
First Edition
paperback. Condition: Very Good. First Edition. Used - Very Good.
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. Neuware.
Published by Washinghton, 1977
Seller: FOLIOS LIMITED, Oxford, United Kingdom
Soft cover. Condition: Good. Small 8vo. 42 pp., publisher's original wrappers, lightly rubbed, otherwise copy clean & in very good condition. A round table held on September 26, and sponsored by the American Enterprise Institute for Public Policy Research. #35686.
Language: English
Published by Globe Law and Business Limited, 2023
ISBN 10: 1787429946 ISBN 13: 9781787429949
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.