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  • Language: English

    Published by Free Press, 1993

    0029175968 / 9780029175965

    • Hardcover

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Very Good. First Edition Later Printing. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Free Press, 2002

    074323636X / 9780743236362

    • Softcover

    Seller: Bay State Book Company, North Smithfield, RI, U.S.A.Bay State Book Company

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    Condition: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.…

  • Language: English

    Published by Free Press, 2002

    074323636X / 9780743236362

    • Softcover

    Seller: Goodwill Books, Hillsboro, OR, U.S.A.Goodwill Books

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    Condition: Used - Fair

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    Condition: acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included.

  • Language: English

    Published by Pearson Education, Limited, 1999

    0273644424 / 9780273644422

    • Hardcover

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Free Press, 1993

    0029175968 / 9780029175965

    • Hardcover

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Good. First Edition Later Printing. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

  • Language: English

    Published by Free Press March 1993, 1993

    0029175968 / 9780029175965

    • Hardcover

    Seller: Montclair Book Center, Montclair, NJ, U.S.A.Montclair Book Center

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  • Language: English

    Published by Free Press, 2002

    074323636X / 9780743236362

    • Softcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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  • Language: English

    Published by Free Press, 2002

    074323636X / 9780743236362

    • Softcover

    Seller: Lakeside Books, Benton Harbor, MI, U.S.A.Lakeside Books

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    Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books.

  • Language: English

    Published by Free Press, 2002

    074323636X / 9780743236362

    • Softcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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  • Language: English

    Published by Free Press, 2002

    074323636X / 9780743236362

    • Softcover

    Seller: California Books, Miami, FL, U.S.A.California Books

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  • Language: English

    Published by Simon and Schuster, US, 2002

    074323636X / 9780743236362

    • Softcover

    Seller: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA

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    Paperback. Condition: New. Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler argues that thousands of "places" - cities, states, and nations - are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. The authors show that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. He shows how "place wars" - battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes - are often misguided and end in wasted money and effort.The hidden key to vigorous economic development, the author argues, is strategic marketing of places by rebuilding infrastructure, creating a skilled labour force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively.Strategic marketing of places requires a deep understanding of how "place buyers" - tourists, new residents, factories, corporate headquarters, investors - make their place decisions. With this understanding, "place sellers" - economic development agencies, tourist promotion agencies, mayor's offices - can take the necessary steps to compete aggressively for place buyers.…

  • Language: English

    Published by Wiley, 2001

    0471479136 / 9780471479130

    • Hardcover

    Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Wiley, 2001

    0471479136 / 9780471479130

    • Hardcover

    Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Hardcover. Condition: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Wiley, 2001

    0471479136 / 9780471479130

    • Hardcover

    Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.-OnTimeBooks-

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    Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

  • Language: English

    Published by Simon and Schuster, US, 2002

    074323636X / 9780743236362

    • Softcover

    Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA

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    Paperback. Condition: New. Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler argues that thousands of "places" - cities, states, and nations - are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. The authors show that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. He shows how "place wars" - battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes - are often misguided and end in wasted money and effort.The hidden key to vigorous economic development, the author argues, is strategic marketing of places by rebuilding infrastructure, creating a skilled labour force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively.Strategic marketing of places requires a deep understanding of how "place buyers" - tourists, new residents, factories, corporate headquarters, investors - make their place decisions. With this understanding, "place sellers" - economic development agencies, tourist promotion agencies, mayor's offices - can take the necessary steps to compete aggressively for place buyers.…

  • Language: German

    Published by Düsseldorf ; Wien ; New York ; Moskau : ECON-Verl., 1994

    343015653X / 9783430156530

    • Softcover

    Seller: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germanybooks4less (Versandantiquariat Petra Gros GmbH & Co. KG)

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    gebundene Ausgabe. Condition: Gut. 439 S. : Kt. ; Das hier angebotene Buch stammt aus einer teilaufgelösten wissenschaftlichen Bibliothek und trägt die entsprechenden Kennzeichnungen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. Sprache: Deutsch Gewicht in Gramm: 800. …

  • Language: German

    Published by Econ Düsseldorf.

    343015653X / 9783430156530

    • Hardcover

    Seller: medimops, Berlin, Germanymedimops

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    Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

  • Language: English

    Published by Free Press, 2002

    074323636X / 9780743236362

    • Softcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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    Condition: Used - As new

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    Condition: As New. Unread book in perfect condition.

  • Language: English

    Published by Wiley, 2002

    0471479136 / 9780471479130

    • Hardcover
    • First Edition

    Seller: Mr Pickwick's Fine Old Books, Katoomba, NSW, AustraliaMr Pickwick's Fine Old Books

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    Hardcover. Condition: As New. Dust Jacket Condition: As New. First Edition. Attracting investment, industry and tourism to cities, states and nations. Size: Octavo (standard book size). 444 pages. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. No foxing in this copy. Dust Jacket is in as new condition, apart from normal shop shelf wear - contains no tears or chips or other damage. Dust Jacket un-clipped. Previous owner's book-plate laid in. All edges clean, neat and free of foxing. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; ISBN: 0471479136. ISBN/EAN: 9780471479130. All our pictures shown here are of the actual item, not stock photos. Inventory No: 33358. For further info on this title, click on the "Contact Seller" button within this listing. We will try to reply within 24 hours. Otherwise you can order right now (inclusive of shipping options) from the "Add to Basket" button to the right.…

  • Language: English

    Published by Wiley & Sons, Incorporated, John, 2001

    0471479136 / 9780471479130

    • Hardcover
    • First Edition

    Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books

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    Condition: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

  • Language: English

    Published by Free Press, 2002

    074323636X / 9780743236362

    • Softcover

    Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK

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  • Language: English

    Published by Free Press, 1993

    0029175968 / 9780029175965

    • Hardcover

    Seller: Antiquariaat Ovidius, Bredevoort, NetherlandsAntiquariaat Ovidius

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    Condition: Gebraucht / Used. Hardcover Goed 344e.

  • Language: English

    Published by Free Pr, 1993

    074323636X / 9780743236362

    • Softcover

    Seller: Revaluation Books, Exeter, United KingdomRevaluation Books

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    Paperback. Condition: Brand New. 400 pages. 8.75x5.75x1.00 inches. In Stock.

  • Language: Spanish

    7509991174187

    Seller: Hamelyn, Madrid, M, SpainHamelyn

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    Condition: Bueno. : Mercadotecnia de localidades es una obra fundamental escrita por Philip Kotler, Donald Haider e Irving Rein, que explora las estrategias necesarias para atraer inversiones, industrias y turismo a ciudades, regiones y naciones. El libro analiza cómo las localidades pueden competir en un mercado global mediante el desarrollo de una identidad sólida y la implementación de planes de marketing estratégico efectivos.A través de sus 376 páginas, los autores ofrecen una guía detallada sobre la gestión del valor de un lugar, abordando temas como la infraestructura, la calidad de vida y la promoción económica. Es un recurso esencial para profesionales del urbanismo, la administración pública y el marketing que buscan transformar y revitalizar comunidades en un entorno altamente competitivo. EAN: 7509991174187 Tipo: Libros Categoría: Negocios y Economía Título: Mercadotecnia de localidades Autor: Philip Kotler| Donald Haider| Irving Rein Idioma: es-ES Páginas: 376 Formato: tapa blanda.…

  • Language: Spanish

    Published by PEARSON EDUCACIÓN, MÉXICO, 2007

    970260852X / 9789702608523

    • Softcover
    • First Edition

    Seller: Libreria HYPATIA BOOKS, Sitges, B, SpainLibreria HYPATIA BOOKS

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    Encuadernación de tapa blanda. Condition: Bien. 1ª edición. Estado del libro: páginas con subrayados en fluorescente que no afecta a la correcta lectura del libro. Buen estado general. GESTIÓN DE EMPRESAS. MARKETING. AMÉRICA LATINA. CARIBE.

  • Language: English

    Published by Simon and Schuster, US, 1993

    074323636X / 9780743236362

    • Softcover

    Seller: Rarewaves USA United, HEBRON, KY, U.S.A.Rarewaves USA United

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    Paperback. Condition: New. Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler argues that thousands of "places" - cities, states, and nations - are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. The authors show that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. He shows how "place wars" - battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes - are often misguided and end in wasted money and effort.The hidden key to vigorous economic development, the author argues, is strategic marketing of places by rebuilding infrastructure, creating a skilled labour force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively.Strategic marketing of places requires a deep understanding of how "place buyers" - tourists, new residents, factories, corporate headquarters, investors - make their place decisions. With this understanding, "place sellers" - economic development agencies, tourist promotion agencies, mayor's offices - can take the necessary steps to compete aggressively for place buyers.…

  • Language: German

    Published by Düsseldorf, Econ, 1994

    343015653X / 9783430156530

    • Hardcover

    Seller: Antiquariat Smock, Freiburg, GermanyAntiquariat Smock

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    Condition: Gut. Formateinband: Pappband mit Umschlag / gebundene Ausgabe 439 S. (25 cm) 1. Aufl.; Minimale Gebrauchsspuren; guter Zustand! Sprache: Deutsch Gewicht in Gramm: 950 [Stichwörter: Standortmarketing].

  • Language: English

    Published by Simon and Schuster, US, 2002

    074323636X / 9780743236362

    • Softcover

    Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK

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    Paperback. Condition: New. Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler argues that thousands of "places" - cities, states, and nations - are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. The authors show that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. He shows how "place wars" - battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes - are often misguided and end in wasted money and effort.The hidden key to vigorous economic development, the author argues, is strategic marketing of places by rebuilding infrastructure, creating a skilled labour force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively.Strategic marketing of places requires a deep understanding of how "place buyers" - tourists, new residents, factories, corporate headquarters, investors - make their place decisions. With this understanding, "place sellers" - economic development agencies, tourist promotion agencies, mayor's offices - can take the necessary steps to compete aggressively for place buyers.…

  • Published by The Free Press, 1993

    • Softcover

    Seller: Sigrun Wuertele buchgenie_de, Altenburg, GermanySigrun Wuertele buchgenie_de

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    Condition: Sehr gut - gebraucht. Broschiert Sehr guter Zustand, ohne Namenseintrag 9780743236362 074323636X Zustand: 2, Sehr gut - gebraucht, Broschiert The Free Press , 1993 , Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Regions by Philip Kotler, Philip Kotler, Donald H. Haider, Irving Rein.…

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    Hardcover. Condition: gut. 1994. Standort- Marketingwie Städte, Regionen und Länder gezielt Investitionen, Industrien und Tourismus anziehen. Philip Kotler Donald Haider Irving Rein Kellogg School of Management Chicago Stadtplaner Bürgermeister Wirtschaftsförderer Tourismus Gastronomie In deutscher Sprache. 439 pages.…