Giuseppe Bertoli (51 results)
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Seller: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
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Paperback. Condition: New.
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Published by Università Bocconi Editore. La Repubblica. Il Sole 24 ore, 2006
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Seller: FIRENZELIBRI SRL, Reggello, FI, ItalyFIRENZELIBRI SRL
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£ 7.91
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Add to basketCondition: COME NUOVO. Università Bocconi Editore. La Repubblica. Il Sole 24 ore cm.14x22, pp.XIII, 630, legatura editoriale cartonata copertina figurata a colori. Collana Management,12.
Customer Management: Growth, Value and Loyalty
Bertoli, Giuseppe; Chizzoli, Cristian; Busacca, Bruno; Munz, Kurt
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
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£ 35.49
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Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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£ 38.51
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Paperback. Condition: new. Paperback. In an era where sustainability and digital disruption redefine the rules of business, how do companies create lasting value while navigating complexity and fierce competition? The book offers a comprehensive roadmap for mastering modern marketing's most critical challenge: placing customers…at the heart of strategy. This authoritative textbook bridges theory and practice, exploring how firms can leverage big data, AI, and omnichannel engagement to understand customer needs, build trust, and foster loyalty that drives sustainable profitability. From measuring customer lifetime value and designing effective loyalty programs to harnessing digital platforms for co-creation and personalized experiences, the authors integrate financial rigor with behavioral insights. Rich with real-world examples-- from Nike's AI-driven innovation to Amazon's predictive analytics-- this book equips readers with frameworks to transform marketing from a cost center into a strategic engine of growth, balancing shareholder returns with environmental and social responsibility in today's dynamic marketplace. In an era where sustainability and digital disruption redefine the rules of business, how do companies create lasting value while navigating complexity and fierce competition? The book offers a comprehensive roadmap for mastering modern marketing's most critical challenge: placing customers at the heart of strategy. This authoritative textbook bri Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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£ 38.12
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Giallo Festival 2019
Giuseppe Aiassa; Mario Antobenedetto; Transito Ariza; Marzia Astorino; Antonella Avallone; Roberto Bardoni; Marco Bertoli; Piercarlo Bettini; Alessandra Biagini; Cristina Biglia; Lara Bizzarri; Francesca Brancaccio; Vanessa Caraglio; Gioia Casale; Michele Cogni
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Seller: libreriauniversitaria.it, Occhiobello, RO, Italylibreriauniversitaria.it
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£ 13.37
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Customer management. Growth, value and loyalty
Busacca, Bruno; Bertoli, Giuseppe; Chizzoli, Cristian; Munz, Kurt
- Softcover
Seller: libreriauniversitaria.it, Occhiobello, RO, Italylibreriauniversitaria.it
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£ 41.67
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Condition: NEW.
Esescifi 2013 (Italian Edition)
Camparsi, Davide; Vaccari, Roberto; Urbani, Paola; Viola, Emanuele; Bertoli, Marco; Perciabosco, Giuseppe; Longo, Mauro; Migliori, Marco; Stocco, Giampietro; Dionisio, Anna
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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£ 19.60
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Condition: New. In.
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Published by , Il SOLE 24 Ore, Univ. Bocconi, La Repubblica, 2006
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Seller: librisaggi, SAN VITO ROMANO, Italylibrisaggi
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£ 8.71
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Add to basketrilegato. Condition: Very Good. Copertina plastificata. Tagli e pagine integri. Collana: ?Management". 629 Molto buono (Very Good) . Book.
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Seller: Henffordd Books, Herefordshire, United KingdomHenffordd Books
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£ 49.90
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Hardcover. Condition: Near Fine. Slight rubbing to edges otherwise in excellent condition. May have slight marking to page edges. Appears unread. Next day dispatch by Royal Mail in sturdy, recyclable packaging. 1000's of satisfied customers! Please contact us with any enquiries.
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Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.Rarewaves USA United
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£ 38.09
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Paperback. Condition: New.
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Published by Egea, 2009
Seller: Librodifaccia, Alessandria, AL, ItalyLibrodifaccia
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£ 13.01
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Add to basketCondition: Buone. italiano Condizioni dell'esterno: leggermente logorata Condizioni dell'interno: sottolineato a matita e con evidenziatore.
Language: Italian
Published by edizioni del leone, 1996
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Seller: Cooperativa Sociale Insieme, Vicenza, VI, ItalyCooperativa Sociale Insieme
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£ 6.15
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Add to basketRilegato. Condition: buono. Raccolta di racconti brevi.
International Marketing and the Country of Origin Effect: The Global Impact of ?Made in Italy? (eng)
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Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand
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£ 120.35
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Condition: new.
Published by Campanotto Editore, Udine, 1994
Seller: Studio Bibliografico Malombra, Vicenza, VI, ItalyStudio Bibliografico Malombra
Contact seller4-star sellerCollana Zeta narrativa 90, [6] pp.; 19 cm. Bross. edit. Buono.
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Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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£ 123.44
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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£ 127.47
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Condition: New. pp. 224.
- Hardcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
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£ 131.03
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Condition: New. 2013. Hardback. . . . . .
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Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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£ 140.20
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Condition: New. pp. 224.
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Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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£ 132.47
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Hardcover. Condition: Brand New. 224 pages. 9.50x6.50x0.75 inches. In Stock.
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Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
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£ 147.61
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Hardback. Condition: New. The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets.The chapters refer to a wide range of issues, including made-in ef…fects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts.This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.Contributors: B. Balboni, L. Battaglia, G. Bertoli, G. Bortoluzzi, T. Bursi, E. Cedrola, A. De Chiara, P. de Luca, A. De Nisco, B. Francioni, S. Grappi, G. Mainolfi, V. Marino, E. Martinelli, M. Matarazzo, F. Musso, M.R. Napolitano, A. Pagano, T. Pucci, R. Resciniti, C. Simoni, D. Vianelli, M. Vignola, L. Zanni.
Language: English
Published by Edward Elgar Publishing Ltd, Cheltenham, 2013
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Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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£ 150.57
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Hardcover. Condition: new. Hardcover. The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets.The chapters refer to a wide range of issues, includin…g made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts.This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.Contributors: B. Balboni, L. Battaglia, G. Bertoli, G. Bortoluzzi, T. Bursi, E. Cedrola, A. De Chiara, P. de Luca, A. De Nisco, B. Francioni, S. Grappi, G. Mainolfi, V. Marino, E. Martinelli, M. Matarazzo, F. Musso, M.R. Napolitano, A. Pagano, T. Pucci, R. Resciniti, C. Simoni, D. Vianelli, M. Vignola, L. Zanni The country of origin of goods and services can have positive or negative effect on customers intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
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£ 130.11
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Hardback. Condition: New. New copy - Usually dispatched within 4 working days.
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Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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£ 162.32
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Condition: New. 2013. Hardback. . . . . . Books ship from the US and Ireland.
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Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
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£ 133.94
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Hardback. Condition: New. The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets.The chapters refer to a wide range of issues, including made-in ef…fects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts.This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.Contributors: B. Balboni, L. Battaglia, G. Bertoli, G. Bortoluzzi, T. Bursi, E. Cedrola, A. De Chiara, P. de Luca, A. De Nisco, B. Francioni, S. Grappi, G. Mainolfi, V. Marino, E. Martinelli, M. Matarazzo, F. Musso, M.R. Napolitano, A. Pagano, T. Pucci, R. Resciniti, C. Simoni, D. Vianelli, M. Vignola, L. Zanni.
- Softcover
Seller: libreriauniversitaria.it, Occhiobello, RO, Italylibreriauniversitaria.it
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£ 36.74
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Condition: NEW.
Language: English
Published by Edward Elgar Publishing Ltd, Cheltenham, 2013
- Hardcover
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
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£ 218.85
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Hardcover. Condition: new. Hardcover. The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets.The chapters refer to a wide range of issues, includin…g made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts.This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.Contributors: B. Balboni, L. Battaglia, G. Bertoli, G. Bortoluzzi, T. Bursi, E. Cedrola, A. De Chiara, P. de Luca, A. De Nisco, B. Francioni, S. Grappi, G. Mainolfi, V. Marino, E. Martinelli, M. Matarazzo, F. Musso, M.R. Napolitano, A. Pagano, T. Pucci, R. Resciniti, C. Simoni, D. Vianelli, M. Vignola, L. Zanni The country of origin of goods and services can have positive or negative effect on customers intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
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£ 278.00
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Hardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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Published by Egea, 2019
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Seller: Piazza del Libro, Trebaseleghe, PD, ItalyPiazza del Libro
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£ 23.65
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Condition: Come Nuovo. Dettagli LibroSku: PZZLB117641ISBN: 9788823846296Titolo: Customer Based ViewAutore: Giuseppe Bertoli , Bruno BusaccaEditore: EgeaAnno: 2019Pagine: 405Formato: Brossura.
Innovazione e management. Omaggio a Salvio Vicari (Fuori collana)
Bertoli, Giuseppe; Castaldo, Sandro; Cillo, Paola; Troilo, Gabriele; Verona, Gianmario
- Softcover
Seller: libreriauniversitaria.it, Occhiobello, RO, Italylibreriauniversitaria.it
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£ 41.76
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Condition: NEW.
