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Gerace Thomas (30 results)
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Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Hardcover. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Storynomics : Story-Driven Marketing in the Post-Advertising World
Language: English
Published by Grand Central Publishing, 2018
ISBN 10: 1538727935 ISBN 13: 9781538727935
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Storynomics : Story-Driven Marketing in the Post-Advertising World
Language: English
Published by Grand Central Publishing, 2018
ISBN 10: 1538727935 ISBN 13: 9781538727935
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Condition: As New. Unread book in perfect condition.
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Hardcover. Condition: new. Hardcover. Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Hardback. Condition: New.
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Storynomics (Hardcover)
Language: English
Published by Methuen Publishing Ltd, London, 2018
ISBN 10: 0413778002 ISBN 13: 9780413778000
Hardcover. Condition: new. Hardcover. Storynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success. McKee distils a lifetime of narrative insight into the Eight Essential Steps of Story structure. This invaluable wisdom will help you develop the identity of your brand and hold the attention of your audience. Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Storynomics
Language: English
Published by Methuen Publishing Ltd, GB, 2018
ISBN 10: 0413778002 ISBN 13: 9780413778000
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. Storynomics - Story-Driven Marketing in the Post-Advertising World is a brilliant book that's destined to send shockwaves through the worlds of marketing and branding. Drawing on the experiences gained with his Storynomics seminars, Robert McKee - author of Story: Substance, Structure, Style and the Principles of Screenwriting and Dialogue: The Art of Verbal Action for Page, Stage and Screen - has teamed up with Tom Gerace to produce a work that is at once imaginative, innovative and inspirational. There has been a major change in the way brands connect with consumers. In the past, brand managers and chief marketing executives would find stories people loved and then interrupt their telling with advertisements. Today's consumers have tired of the ads and are blocking, skipping or avoiding them at unprecedented rates. The consequences are that marketing professionals are finding it harder and harder to reach their customers. Some business leaders have recognised that storytelling is the future of marketing, and to succeed in an increasingly ad-free world, they must place `story' at the centre of their strategies. There is still some misunderstanding about story and how it can be used effectively. Robert McKee created the Storynomics seminars to show business leaders how to apply storytelling to their businesses, to drive revenue, margins and brand loyalty. In their new book, McKee and Gerace bring a whole new meaning to marketing, to displace old theories and practices with story-driven messages. Storynomics, the book, is essential reading for all serious professionals.
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Hardback. Condition: New.
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Hardcover. Condition: Used; Good. . **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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Storynomics: Story Driven Marketing in the Post-Advertising World
Language: English
Published by Methuen Publishing Ltd, 2018
ISBN 10: 0413778002 ISBN 13: 9780413778000
Hardcover. Condition: Brand New. 8.78x7.32x1.10 inches. In Stock.
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Hardcover. Condition: Brand New. 248 pages. 9.75x6.50x1.25 inches. In Stock.
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Storynomics: Story Driven Marketing in the Post-Advertising World
Language: English
Published by Methuen Publishing Ltd, 2018
ISBN 10: 0413778002 ISBN 13: 9780413778000
hardcover. Condition: New.
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Storynomics : Story Driven Marketing in the Post-advertising World
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Storynomics : Story-Driven Marketing in the Post-Advertising World
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Storynomics : Story Driven Marketing in the Post-advertising World
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Storynomics : Story-Driven Marketing in the Post-Advertising World
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
-
Storynomics: Story Driven Marketing in the Post-Advertising World
Language: English
Published by Methuen Publishing Ltd, 2018
ISBN 10: 0413778002 ISBN 13: 9780413778000
Hardcover. Condition: Brand New. 8.78x7.32x1.10 inches. In Stock.
-
Hardback. Condition: New.
-
Hardcover. Condition: new. Hardcover. Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Mckee, R: Storynomics
Language: English
Published by Methuen Publishing Ltd, 2018
ISBN 10: 0413778002 ISBN 13: 9780413778000
Condition: New. Robert McKee & Thomas Gerace s new book Storynomics translates the lessons of storytelling in business into economic and leadership successKlappentextrnrnRobert McKee & Thomas Gerace s new book Storynomics translates the lessons of storytell.
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Storynomics (Hardcover)
Language: English
Published by Methuen Publishing Ltd, London, 2018
ISBN 10: 0413778002 ISBN 13: 9780413778000
Hardcover. Condition: new. Hardcover. Storynomics: Story-Driven Marketing in the Post-Advertising World Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success. McKee distils a lifetime of narrative insight into the Eight Essential Steps of Story structure. This invaluable wisdom will help you develop the identity of your brand and hold the attention of your audience. Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
-
-
Storynomics
Language: English
Published by Methuen Publishing Ltd, GB, 2018
ISBN 10: 0413778002 ISBN 13: 9780413778000
Hardback. Condition: New. Storynomics - Story-Driven Marketing in the Post-Advertising World is a brilliant book that's destined to send shockwaves through the worlds of marketing and branding. Drawing on the experiences gained with his Storynomics seminars, Robert McKee - author of Story: Substance, Structure, Style and the Principles of Screenwriting and Dialogue: The Art of Verbal Action for Page, Stage and Screen - has teamed up with Tom Gerace to produce a work that is at once imaginative, innovative and inspirational. There has been a major change in the way brands connect with consumers. In the past, brand managers and chief marketing executives would find stories people loved and then interrupt their telling with advertisements. Today's consumers have tired of the ads and are blocking, skipping or avoiding them at unprecedented rates. The consequences are that marketing professionals are finding it harder and harder to reach their customers. Some business leaders have recognised that storytelling is the future of marketing, and to succeed in an increasingly ad-free world, they must place `story' at the centre of their strategies. There is still some misunderstanding about story and how it can be used effectively. Robert McKee created the Storynomics seminars to show business leaders how to apply storytelling to their businesses, to drive revenue, margins and brand loyalty. In their new book, McKee and Gerace bring a whole new meaning to marketing, to displace old theories and practices with story-driven messages. Storynomics, the book, is essential reading for all serious professionals.
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Hardback. Condition: New.
