Garza Marichalar Sofia Alejandra (8 results)
Language: English
Published by Springer International Publishing AG, CH, 2023
- Softcover
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Social Media Addiction in Generation Z Consumers: Implications for Business and Marketing (SpringerBriefs in Business)
Treviño Benavides, Teresa Berenice; Alcorta Castro, Ana Teresa; Garza Marichalar, Sofia Alejandra; Peña Cisneros, Mariamiranda; Baker Suárez, Elena Catalina
- Softcover
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Social Media Addiction in Generation Z Consumers: Implications for Business and Marketing (SpringerBriefs in Business)
Treviño Benavides, Teresa Berenice; Alcorta Castro, Ana Teresa; Garza Marichalar, Sofia Alejandra; Peña Cisneros, Mariamiranda; Baker Suárez, Elena Catalina
- Softcover
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Social Media Addiction in Generation Z Consumers: Implications for Business and Marketing
Treviño Benavides, Teresa Berenice; Alcorta Castro, Ana Teresa; Garza Marichalar, Sofia Alejandra
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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- Softcover
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Paperback. Condition: Brand New. 1st edition. 53 pages. 9.00x6.00x0.25 inches. In Stock.
Language: English
Published by Springer International Publishing AG, CH, 2023
- Softcover
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Paperback. Condition: New. 1st ed. 2023. Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the sign…ificant growth of social media use with Generation Z users, which has shown to cause negative psychological effects. This book explores the behaviors of Generation Z consumers on various social media platforms (including interaction with brands as well as persons) and, using results from a Bergen Social Media Addiction Scale (BSMAS) analysis, explores the potential risks and causes of social media addiction in this generation. In particular, it offers an integrative model to help marketers understand social media addition and ways in which companies and associations can promote a more conscious use of social media by acknowledging that pathological use of social media has negative effects. This book isuseful for students, researchers, scholars interested in empirical research on consumer social media use and addiction.
Social Media Addiction in Generation Z Consumers: Implications for Business and Marketing (SpringerBriefs in Business)
Treviño Benavides, Teresa Berenice; Alcorta Castro, Ana Teresa; Garza Marichalar, Sofia Alejandra; Peña Cisneros, Mariamiranda; Baker Suárez, Elena Catalina
- Softcover
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Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Condition: New. PRINT ON DEMAND pp. 64.
Language: English
Published by Springer, Berlin|Springer International Publishing|Springer, 2023
- Softcover
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Seller: moluna, Greven, Germanymoluna
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Social media has become vital in Generation Z users daily lives, as they are the most connected group through social media however, studies have shown the negative side of using social media heavily, particularly lone…liness. Furthermore, the COVID-19 pand.
