Enrique Bignè (72 results)

Condition: Very Good. : Este libro se centra en los contenidos propios de la Investigación Comercial, ofreciendo una descripción detallada de los aspectos teóricos clave. Incluye ejemplos prácticos para ilustrar y aplicar los conceptos presentados. Ideal para estudiantes y profesionales del marketing, esta obra guía al lector desde los fundamentos básicos hasta el diseño e implementación de investigaciones comerciales, culminando con la redacción de informes. EAN: 9788448107383 Tipo: Libros Categoría: Negocios y Economía Título: Investigación de mercados Autor: Salvador Miquel| Enrique Bigné| Jean-Pierre Lévy| Antonio Carlos Cuenca| Ma José Miquel Editorial: McGraw-Hill Interamericana de España S.L. Idioma: es-ES Páginas: 453 Formato: tapa blanda.…

Condition: As New. : Este libro ofrece una aplicación práctica del marketing en el contexto de los destinos turísticos, abordando el análisis y las estrategias de desarrollo esenciales. A lo largo del texto, se integran conceptos teóricos con ejemplos y casos prácticos tanto a nivel nacional como internacional. Además, se incluyen referencias a recursos en línea que pueden ser de gran utilidad para el lector interesado en el sector turístico. EAN: 9788473562621 Tipo: Libros Categoría: Negocios y Economía Título: Marketing de destinos turísticos Autor: J. Enrique Bigné| Xavier Font| Luisa Andreu Editorial: ESIC Editorial Idioma: es-ES Páginas: 542 Formato: tapa blanda Año de publicación: 2000.…

TAPA BLANDA. 176 PÁGINAS. MUY BUEN ESTADO. Size: 24 X 17.

Libro en otro Formato. Condition: New. Lección magistral leída en el solemne acto de apertura del curso 2014-20154. Enrique Bigné, catedrático de Comercialización e Investigación de Mercados de la Universitat de València, ha sido el encargado de la lección magistral leída en el solemne acto de.

RUSTICA. Condition: Nuevo. Dust Jacket Condition: Nuevo. DISTRF.

Condition: Nuevo. Fronteres de la investigació en màrqueting = Fronteras de la CAP A LA UNIó DISCIPLINàRIA/HACIA LA UNIóN DISCIPLINARIA editado por Universitat de valencia.

Encuadernación de tapa blanda. Condition: Muy bien. X1908F06715. 292g. 148pp. 24X15,5cm. Estado: muy bien.

Encuadernación de tapa blanda. Condition: Bien. Todos nuestros libros son de segunda mano. La fotografía del libro que aparece en la pantalla puede ser distinta a la real. Gestión Empresarial (illustrator).

Condition: Very Good. : Este libro es una introducción al mundo del marketing, ideal para estudiantes y profesionales que buscan una base sólida en la materia. El contenido se divide en tres partes principales: una introducción al marketing, la investigación comercial, el comportamiento del consumidor y la planificación comercial; las 4 P del Marketing Mix (Producto, Precio, Distribución y Comunicación); y las nuevas aplicaciones del marketing. El libro aborda temas como el concepto de marketing, el mercado, la investigación comercial, la planificación comercial, el producto, el precio, la distribución comercial y la comunicación comercial. EAN: 9788448118464 Tipo: Libros Categoría: Negocios y Economía Título: Introducción al marketing Autor: Salvador Miquel Peris| Alejandro Mollá Descals| J. Enrique Bigné Alcañiz Editorial: McGraw-Hill Interamericana de España S.L. Idioma: es-ES Páginas: 184 Formato: tapa blanda.…

Rústica. Condition: New.

Condition: Nuevo. Este libro contribuye a difundir los frutos de la investigación que, desde la universidad y las empresas, se está llevando a cabo para conseguir una planificación de medios más eficaz.

Condition: leido. 1. ed. edición. rúst. 184.

Condition: Good. McGraw-Hill, Interamericana de España. Encuadernación en tapa blanda. Miquel Peris, Salvador; Mollá Descals, Alejandro; Bigné Alcañiz, J. Enrique Introducción al marketing Tapa deslucida. Tapa ilustrada. Pags.176. Volúmenes.1.

Rústica. Condition: NUEVO. 192 pages/páginas.

Condition: Usado- bueno.

Condition: Nuevo. En esta edición teniendo como referencia la sostenibilidad, tanto económica, como social y medio ambientalcultural, se tratan los modelos actuales de gestión turística desde los diferentes ámbitos para que los destinos turísticos sean competitivos. Dadas las tendencias de la demanda, sin sostenibilidad no hay competitividad. Por otra parte, en los últimos años los avances en las nuevas tecnologías están ayudando a la implantación de la inteligencia operativa en el territorio y lógicamente esto ha generado la necesidad de diseñar destinos turísticos inteligentes. Ya más recientemente sobre todo a partir del año 2013 en este marco de la sostenibilidad y del diseño de destinos turísticos inteligentes ha surgido, con la socialización de la tecnología, la aplicación de nuevas formas de negocio y de desarrollo turístico, lo que ha derivado en el llamado "turismo colaborativo" y que sin duda han generado necesidades de cambio en el marco jurídico. En definitiva, todo ello nos obliga cada día más para ser competitivos a generar estrategias de desarrollo turístico más exigentes con la sostenibilidad turística.…

Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.…

Condition: New.

Condition: New.

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: New. In English.

Condition: New.

Condition: As New. Unread book in perfect condition.

Paperback. Condition: New. The early 2020s have been marked by a surge of interest in artificial intelligence (AI), and it has grown to be one of the hottest topics in computer science, business technology research, and educational technologies. Despite AI winters in the 1970s and 1990s, where interest and subsequently adequate funding for AI research ceased, and as the technology and its usefulness become more perceptible, often with brilliant results, society is once again ready to investigate this powerful technology and its potential. However, a challenge arises when AI is called into question in an ethical context. It is important that we explore how it can contribute to the resolution of ethical, social, and environmental issues and also to address growing concerns around AI developing emergent bias as well as the human application of AI for malicious purposes. With recent AI-based writing technologies, concerns around academic integrity abound and challenge our perceptions of authenticity in writing. A careful assessment of these technologies, their usefulness and potential harm, and strategic solutions to maintaining ethical standards and regulation of the technology is a necessity for the maintenance of civilized life amidst these tools. Philosophy of Artificial Intelligence and Its Place in Society evaluates various aspects of artificial intelligence including the range of technologies, their advantages and disadvantages, and how AI systems operate. Spanning from machine learning to deep learning, philosophical insights, societal concerns, and the newest approaches to AI, it helps to develop an appreciation for and breadth of knowledge across the full range of AI sub-disciplines including neural networks, evolutionary computation, computer vision, robotics, expert systems, speech processing, and natural language processing. Led Dr. Luiz Moutinho of the University of Suffolk in the United Kingdom, who has won several awards for his academic literature, this book provides academic market-scholars; researchers and students of philosophy, sociology, economics, and education; as well as corporate scientists with a comprehensive collection of core research elements, concepts, advances, applications, evidence, and outcomes related to artificial intelligence.…

Hardcover. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Condition: New. In English.

Condition: New.

Hardback. Condition: New. The early 2020s have been marked by a surge of interest in artificial intelligence (AI), and it has grown to be one of the hottest topics in computer science, business technology research, and educational technologies. Despite AI winters in the 1970s and 1990s, where interest and subsequently adequate funding for AI research ceased, and as the technology and its usefulness become more perceptible, often with brilliant results, society is once again ready to investigate this powerful technology and its potential. However, a challenge arises when AI is called into question in an ethical context. It is important that we explore how it can contribute to the resolution of ethical, social, and environmental issues and also to address growing concerns around AI developing emergent bias as well as the human application of AI for malicious purposes. With recent AI-based writing technologies, concerns around academic integrity abound and challenge our perceptions of authenticity in writing. A careful assessment of these technologies, their usefulness and potential harm, and strategic solutions to maintaining ethical standards and regulation of the technology is a necessity for the maintenance of civilized life amidst these tools. Philosophy of Artificial Intelligence and Its Place in Society evaluates various aspects of artificial intelligence including the range of technologies, their advantages and disadvantages, and how AI systems operate. Spanning from machine learning to deep learning, philosophical insights, societal concerns, and the newest approaches to AI, it helps to develop an appreciation for and breadth of knowledge across the full range of AI sub-disciplines including neural networks, evolutionary computation, computer vision, robotics, expert systems, speech processing, and natural language processing. Led Dr. Luiz Moutinho of the University of Suffolk in the United Kingdom, who has won several awards for his academic literature, this book provides academic market-scholars; researchers and students of philosophy, sociology, economics, and education; as well as corporate scientists with a comprehensive collection of core research elements, concepts, advances, applications, evidence, and outcomes related to artificial intelligence.…

Paperback. Condition: New. The early 2020s have been marked by a surge of interest in artificial intelligence (AI), and it has grown to be one of the hottest topics in computer science, business technology research, and educational technologies. Despite AI winters in the 1970s and 1990s, where interest and subsequently adequate funding for AI research ceased, and as the technology and its usefulness become more perceptible, often with brilliant results, society is once again ready to investigate this powerful technology and its potential. However, a challenge arises when AI is called into question in an ethical context. It is important that we explore how it can contribute to the resolution of ethical, social, and environmental issues and also to address growing concerns around AI developing emergent bias as well as the human application of AI for malicious purposes. With recent AI-based writing technologies, concerns around academic integrity abound and challenge our perceptions of authenticity in writing. A careful assessment of these technologies, their usefulness and potential harm, and strategic solutions to maintaining ethical standards and regulation of the technology is a necessity for the maintenance of civilized life amidst these tools. Philosophy of Artificial Intelligence and Its Place in Society evaluates various aspects of artificial intelligence including the range of technologies, their advantages and disadvantages, and how AI systems operate. Spanning from machine learning to deep learning, philosophical insights, societal concerns, and the newest approaches to AI, it helps to develop an appreciation for and breadth of knowledge across the full range of AI sub-disciplines including neural networks, evolutionary computation, computer vision, robotics, expert systems, speech processing, and natural language processing. Led Dr. Luiz Moutinho of the University of Suffolk in the United Kingdom, who has won several awards for his academic literature, this book provides academic market-scholars; researchers and students of philosophy, sociology, economics, and education; as well as corporate scientists with a comprehensive collection of core research elements, concepts, advances, applications, evidence, and outcomes related to artificial intelligence.…