Dessau Nigel Nigel Dessau (20 results)

Condition: acceptable. This book is a well used but readable copy. This is an ex-library book with stickers and markings. Integrity of the book is still intact with no missing pages. May have notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.…

paperback. Condition: Very Good. Become a 21st Century Executive: Breaking away from the Pack This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

paperback. Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

Condition: As New. Unread book in perfect condition.

Condition: New.

Condition: New.

Condition: New.

Condition: As New. Unread book in perfect condition.

Taschenbuch. Condition: Neu. Neuware.

PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Taschenbuch. Condition: Neu. Neuware - You are the easiest person to fool - and it costs more than you think.Coca-Cola had the best marketers and the deepest pockets in the world when it launched New Coke, tested it on nearly 200,000 people, and walked straight into one of the great business disasters of the century. They weren't careless. They were telling themselves a convenient truth - a comfortable story that felt exactly like the facts.We all do it, every day. Convenient truths are the plausible, self-serving accounts we hand ourselves without noticing - the ones that keep a belief, a decision, or a flattering self-image intact. They don't feel like errors. They feel like being right.Convenient Truths is a field guide to fifty-two of them - the cognitive biases, logical fallacies, and rhetorical tactics that steer our decisions and our arguments. Across six parts, it ranges from confirmation bias, loss aversion, and the sunk cost fallacy to the straw man, the motte-and-bailey, and the art of the loaded question.What sets it apart is where the examples come from. Nigel Dessau spent a career as a Chief Marketing Officer at IBM, AMD, Sun Microsystems, and beyond - which is to say, in the exact rooms where these mistakes get made with real money on the line. The stories here come from that life: boardrooms, earnings calls, launches, and acquisitions, including a fair number of his own mistakes, rather than the tidy hypotheticals that never quite convince.Every chapter is short and stands on its own. Each names one trap, asks the single question that unlocks them all - what is being protected - and gives you a practical way to catch it. Read it straight through, keep it as a reference, or take one chapter a week and come out the far end of a year noticing things you used to walk right past.You won't stop telling yourself convenient truths. Nobody does. But you can learn to hear yourself doing it - and that flicker of doubt, right when you feel most certain, is where better decisions begin.A clear-eyed, often funny, always practical guide to thinking better - at the boardroom table and the kitchen table.…

PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Paperback. Condition: new. Paperback. You are the easiest person to fool - and it costs more than you think.Coca-Cola had the best marketers and the deepest pockets in the world when it launched New Coke, tested it on nearly 200,000 people, and walked straight into one of the great business disasters of the century. They weren't careless. They were telling themselves a convenient truth - a comfortable story that felt exactly like the facts.We all do it, every day. Convenient truths are the plausible, self-serving accounts we hand ourselves without noticing - the ones that keep a belief, a decision, or a flattering self-image intact. They don't feel like errors. They feel like being right.Convenient Truths is a field guide to fifty-two of them - the cognitive biases, logical fallacies, and rhetorical tactics that steer our decisions and our arguments. Across six parts, it ranges from confirmation bias, loss aversion, and the sunk cost fallacy to the straw man, the motte-and-bailey, and the art of the loaded question.What sets it apart is where the examples come from. Nigel Dessau spent a career as a Chief Marketing Officer at IBM, AMD, Sun Microsystems, and beyond - which is to say, in the exact rooms where these mistakes get made with real money on the line. The stories here come from that life: boardrooms, earnings calls, launches, and acquisitions, including a fair number of his own mistakes, rather than the tidy hypotheticals that never quite convince.Every chapter is short and stands on its own. Each names one trap, asks the single question that unlocks them all - what is being protected? - and gives you a practical way to catch it. Read it straight through, keep it as a reference, or take one chapter a week and come out the far end of a year noticing things you used to walk right past.You won't stop telling yourself convenient truths. Nobody does. But you can learn to hear yourself doing it - and that flicker of doubt, right when you feel most certain, is where better decisions begin.A clear-eyed, often funny, always practical guide to thinking better - at the boardroom table and the kitchen table. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Condition: New. Print on Demand.

PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Paperback. Condition: new. Paperback. Are you your own worst enemy when it comes to career advancement and personal growth?The most successful professionals aren't necessarily the smartest or most talented-they're the ones who've learned to recognize and overcome the unconscious lies they tell themselves about their limitations, opportunities, and potential.The Hidden Psychology Behind Career Stagnation"I'm not leadership material." "People like me don't get those opportunities." "I'm too old to change careers now." "Success is mostly about luck and connections."Sound familiar? These aren't just negative thoughts-they're self-deceptive stories that masquerade as realistic self-assessment while actually sabotaging your growth and resilience.Drawing from cutting-edge research in cognitive psychology and behavioral economics, The Lies That Hold Us Backreveals how your brain's well-intentioned protective mechanisms can become your biggest career obstacles.What You'll Discover: This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Paperback. Condition: new. Paperback. You are the easiest person to fool - and it costs more than you think.Coca-Cola had the best marketers and the deepest pockets in the world when it launched New Coke, tested it on nearly 200,000 people, and walked straight into one of the great business disasters of the century. They weren't careless. They were telling themselves a convenient truth - a comfortable story that felt exactly like the facts.We all do it, every day. Convenient truths are the plausible, self-serving accounts we hand ourselves without noticing - the ones that keep a belief, a decision, or a flattering self-image intact. They don't feel like errors. They feel like being right.Convenient Truths is a field guide to fifty-two of them - the cognitive biases, logical fallacies, and rhetorical tactics that steer our decisions and our arguments. Across six parts, it ranges from confirmation bias, loss aversion, and the sunk cost fallacy to the straw man, the motte-and-bailey, and the art of the loaded question.What sets it apart is where the examples come from. Nigel Dessau spent a career as a Chief Marketing Officer at IBM, AMD, Sun Microsystems, and beyond - which is to say, in the exact rooms where these mistakes get made with real money on the line. The stories here come from that life: boardrooms, earnings calls, launches, and acquisitions, including a fair number of his own mistakes, rather than the tidy hypotheticals that never quite convince.Every chapter is short and stands on its own. Each names one trap, asks the single question that unlocks them all - what is being protected? - and gives you a practical way to catch it. Read it straight through, keep it as a reference, or take one chapter a week and come out the far end of a year noticing things you used to walk right past.You won't stop telling yourself convenient truths. Nobody does. But you can learn to hear yourself doing it - and that flicker of doubt, right when you feel most certain, is where better decisions begin.A clear-eyed, often funny, always practical guide to thinking better - at the boardroom table and the kitchen table. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…