David Sargant (13 results)
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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More images- Softcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
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Paperback. Condition: New.
- Softcover
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 15.11
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Condition: As New. Unread book in perfect condition.
Published by Northampton : Delapre Books, 1993
- Softcover
- First Edition
Seller: MW Books Ltd., Galway, IrelandMW Books Ltd.
Contact seller5-star sellerCondition: Used
£ 9.68
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Add to basket1st edition. Very good paperback copy; cover slightly creased and dulled as with age. Bright and clean internally. Remains quite well-preserved overall. Physical description: [14] p.: ill.; 21 cm. Subjects: Dryden, Sir Henry, 1818-1899. Northamptonshire (England) History Post-1500. Canons Ashby, Northamptonshire. 1 Kg.
Published by Northampton : Delapre Books, 1993
- Softcover
- First Edition
Seller: MW Books, New York, NY, U.S.A.MW Books
Contact seller5-star seller1st edition. Very good paperback copy; cover slightly creased and dulled as with age. Bright and clean internally. Remains quite well-preserved overall. Physical description: [14] p.: ill.; 21 cm. Subjects: Dryden, Sir Henry, 1818-1899. Northamptonshire (England) History Post-1500. Canons Ashby, Northamptonshire. 1 Kg.
- Softcover
- Print on Demand
Seller: California Books, Miami, FL, U.S.A.California Books
Contact seller4-star sellerCondition: New
£ 14.53
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Condition: New. Print on Demand.
- Softcover
- Print on Demand
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
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£ 16.19
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Paperback. Condition: new. Paperback. WTF is Programmatic Advertising? - by David SargantThe zero-BS guide to how programmatic advertising actually works.If you work in marketing or media, you've probably nodded through a meeting about programmatic - smiling at the words data-led optimisation while quietly Googling what it actua…lly means later.WTF is Programmatic Advertising? is the book that finally explains it.Not in buzzwords or tech jargon - but in plain English, with real-world stories, smart analogies, and a sense of humour.What it's really about.This isn't a textbook. It's a translation manual - from jargon to plain English, from dashboards to decisions, from chaos to clarity. It takes you through the systems, acronyms, and actual people behind programmatic advertising - showing how data, automation, and creativity now shape every ad you see.Programmatic adverting isn't complicated; it's just pipes, logic, and people.Once you understand the plumbing, you can stop nodding along and start leading the conversation. Who it's for?This book is written for the people who keep the industry moving - and those who want to join them: The Junior - starting out, trying to make sense of dashboards, jargon, and job titles.The Manager - balancing teams, clients, and KPIs while pretending to know what a DSP actually does.The Leader - responsible for strategy, spend, and training in a system that keeps changing.Anyone looking to break into programmatic advertising - or to onboard and train teams fast, without wasting months on jargon-filled decks.Each chapter builds the understanding that most people miss - how the money moves, who's involved, and where value is created (or lost). Inside, you'll discover: What programmatic advertising actually is - and why it changed everythingHow the adtech ecosystem really works: DSPs, SSPs, data, and dealsThe real flow of money - and why transparency still mattersHow to brief, buy, and measure media with confidenceWhat privacy, cookies, and automation really mean for your jobHow to build teams who understand how the machine works - not just how to press the buttonsPerfect for: Marketers, media buyers, strategists, brand managers, students, and job-seekers who want to understand programmatic advertising without the buzzwords Also ideal for agencies and marketing leaders who need to onboard and upskill teams fast.Whether you're starting out, managing a team, or leading a department, WTF is Programmatic Advertising helps you see the bigger picture - and your place in it.If you've ever thought, "What the f*ck are we all talking about?" - this is your book. Smart, funny, and refreshingly human, it's the ultimate field guide to the world's most misunderstood industry - written for the people who actually make it work.David Sargant has spent nearly two decades in the messy, brilliant world of digital advertising - running global campaigns, leading teams, and turning tech jargon into plain English. As a Director of Advertising Operations, he lives what he teaches every day. Through WTF IS MEDIA?, he's helping the current and future generation of media professionals make sense of modern media by sharing the zero-BS insights he wishes he'd had at the start. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
More images- Softcover
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
Contact seller5-star sellerCondition: New
£ 13.47
£ 65.00 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Paperback. Condition: New.
- Softcover
- Print on Demand
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
Contact seller5-star sellerCondition: New
£ 17.49
£ 37.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: new. Paperback. WTF is Programmatic Advertising? - by David SargantThe zero-BS guide to how programmatic advertising actually works.If you work in marketing or media, you've probably nodded through a meeting about programmatic - smiling at the words data-led optimisation while quietly Googling what it actua…lly means later.WTF is Programmatic Advertising? is the book that finally explains it.Not in buzzwords or tech jargon - but in plain English, with real-world stories, smart analogies, and a sense of humour.What it's really about.This isn't a textbook. It's a translation manual - from jargon to plain English, from dashboards to decisions, from chaos to clarity. It takes you through the systems, acronyms, and actual people behind programmatic advertising - showing how data, automation, and creativity now shape every ad you see.Programmatic adverting isn't complicated; it's just pipes, logic, and people.Once you understand the plumbing, you can stop nodding along and start leading the conversation. Who it's for?This book is written for the people who keep the industry moving - and those who want to join them: The Junior - starting out, trying to make sense of dashboards, jargon, and job titles.The Manager - balancing teams, clients, and KPIs while pretending to know what a DSP actually does.The Leader - responsible for strategy, spend, and training in a system that keeps changing.Anyone looking to break into programmatic advertising - or to onboard and train teams fast, without wasting months on jargon-filled decks.Each chapter builds the understanding that most people miss - how the money moves, who's involved, and where value is created (or lost). Inside, you'll discover: What programmatic advertising actually is - and why it changed everythingHow the adtech ecosystem really works: DSPs, SSPs, data, and dealsThe real flow of money - and why transparency still mattersHow to brief, buy, and measure media with confidenceWhat privacy, cookies, and automation really mean for your jobHow to build teams who understand how the machine works - not just how to press the buttonsPerfect for: Marketers, media buyers, strategists, brand managers, students, and job-seekers who want to understand programmatic advertising without the buzzwords Also ideal for agencies and marketing leaders who need to onboard and upskill teams fast.Whether you're starting out, managing a team, or leading a department, WTF is Programmatic Advertising helps you see the bigger picture - and your place in it.If you've ever thought, "What the f*ck are we all talking about?" - this is your book. Smart, funny, and refreshingly human, it's the ultimate field guide to the world's most misunderstood industry - written for the people who actually make it work.David Sargant has spent nearly two decades in the messy, brilliant world of digital advertising - running global campaigns, leading teams, and turning tech jargon into plain English. As a Director of Advertising Operations, he lives what he teaches every day. Through WTF IS MEDIA?, he's helping the current and future generation of media professionals make sense of modern media by sharing the zero-BS insights he wishes he'd had at the start. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
