D K Malhotra (126 results)

Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condition: acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may be missing bundled media.

Condition: New.

Condition: New.

Condition: New.

Condition: New. pp. viii + 152 Figures.

Condition: New. pp. viii + 152 Index.

Condition: New. pp. viii + 152.

Condition: New. pp. viii + 296.

Condition: New. pp. viii + 296.

Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780273657446. …

Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780273657446. …

Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. CD missing Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9780273706892. …

Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780273695301. …

Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Disk missing Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9780273706892.…

Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780273695301. …

Condition: New. pp. viii + 296.

Hardcover. Condition: New. ISBN: 9788170181835.

Softcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Couverture différente. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Different cover. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Softcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Couverture différente. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Different cover. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Softcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Condition: New.

Condition: New.

Condition: New.

Soft cover. Condition: Very Good. 80 pages. (SL#108/2).

Condition: New.

PF. Condition: New.

Condition: New.

Condition: New. In English.

Contents Preface 1 Media economics 2 Global media in 21st century 3 Advertising media planning 4 Broadcasting and news media 5 Mass media and modern society 6 Theory of mass media 7 Market economy value and media culture 8 Economics of media globalization and communication 9 The political economy of the mass media 10 Media studies throughout the world 11 Concentration of media ownership in particular nations 12 Understanding the role of social media in marketing 13 New world information and communication order Bibliography IndexThe study of media economics involves both macroeconomics which examines the overall economic system at a national level and micro-economics which focuses on individual markets firms or consumers More specifically macro-economics deals with political economy aggregate production and consumption economic growth employment and inflation whereas microeconomics deals with specific markets market structure conduct and behaviour and the activity of producers and consumers The development of mass media telecommunications computer and other information technology has made such global integration possible The book is designed as an introductory text to the above paper encompassing vital information on all pertinent aspects Thus the material presented here would be of interest as well as of great use to the students teachers and professionals in the fields jacket 296 pp.…