Cristol Steven (52 results)
- Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
Contact seller5-star sellerCondition: Used - Very good
£ 4.00
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
Contact seller5-star sellerCondition: Used - Very good
£ 5.28
Free ShippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Seller: Hawking Books, Edgewood, TX, U.S.A.Hawking Books
Contact seller4-star sellerCondition: Used - Good
£ 5.40
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: Good. Good Condition. Five star seller - Buy with confidence.
- Hardcover
- First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
Contact seller5-star sellerCondition: Used - Good
£ 6.13
Free ShippingShips within U.S.A.Quantity: 2 available
Condition: Good. First Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
Contact seller5-star sellerCondition: Used - Good
£ 7.00
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
- Softcover
Seller: Gate City Books, GREENSBORO, NC, U.S.A.Gate City Books
Contact seller5-star sellerCondition: Used - Good
£ 7.04
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: good. USED book in GOOD condition. Great binding, pages and cover show normal signs of wear from use.
- Softcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
Contact seller5-star sellerCondition: Used - Fair
£ 7.64
Free ShippingShips within U.S.A.Quantity: 1 available
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
- Softcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
Contact seller5-star sellerCondition: Used - Fair
£ 7.64
Free ShippingShips within U.S.A.Quantity: 1 available
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
More images- Hardcover
Seller: Faith In Print, cumming, GA, U.S.A.Faith In Print
Contact seller5-star sellerCondition: Used - Very good
£ 5.33
£ 2.59 shippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Very Good. Dust Jacket Condition: Good. very good clean copy. tight binding. clean covers. pages clean and unmarked. dust jacket is good with some light edge rubbing but no chips or tears. 274 pages.
- Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
Contact seller5-star sellerCondition: Used - Good
£ 9.23
Free ShippingShips within U.S.A.Quantity: 1 available
Condition: Good. 3 Reprint. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
£ 9.93
£ 1.95 shippingShips within U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
£ 10.93
£ 1.95 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
Contact seller5-star sellerCondition: New
£ 12.95
Free ShippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
£ 13.35
£ 1.95 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
- Softcover
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.BargainBookStores
Contact seller5-star sellerCondition: New
£ 15.37
Free ShippingShips within U.S.A.Quantity: 5 available
Paperback or Softback. Condition: New. Simplicity Marketing: End Brand Complexity, Clutter, and Confusion. Book.
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
Contact seller5-star sellerCondition: New
£ 16.00
Free ShippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
£ 14.92
£ 1.95 shippingShips within U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
- Hardcover
Seller: Ammareal, Morangis, FranceAmmareal
Contact seller5-star sellerCondition: Used - Near fine
Original price: £ 3.0810% offCurrent price: £ 2.78
£ 14.18 shippingShips from France to U.S.A.Quantity: 1 available
Hardcover. Condition: Bon. Ancien livre de bibliothèque. Salissures sur la tranche. Jaquette abîmée. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Stains on the edge. Damaged dust jacket. Edition 2001. Am…mareal gives back up to 15% of this item's net price to charity organizations.
- Hardcover
Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.Robinson Street Books, IOBA
Contact seller4-star sellerAssociation member: IOBA
Condition: Used - Very good
£ 10.29
£ 7.03 shippingShips within U.S.A.Quantity: 1 available
Hardcover with. Condition: Used: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDSales & MarketingDescriptionA set of 10 specific marketing strategies to answer the customer's cry for help in a pressure-packed buying and selling environment. The authors explain how information technology can simplify rather than c…omplicate matters, and simultaneously build brand loyalty and competitive advantage.
- Hardcover
Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.Robinson Street Books, IOBA
Contact seller4-star sellerAssociation member: IOBA
Condition: Used - As new
£ 10.29
£ 7.03 shippingShips within U.S.A.Quantity: 2 available
Hardcover. Condition: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDED* Fine in Fine dust jacket. First edition.
- Hardcover
Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.Robinson Street Books, IOBA
Contact seller4-star sellerAssociation member: IOBA
Condition: Used - As new
£ 10.29
£ 7.03 shippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDED* Fine in Fine dust jacket. First edition.
- Hardcover
Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.Robinson Street Books, IOBA
Contact seller4-star sellerAssociation member: IOBA
Condition: Used - As new
£ 10.29
£ 7.03 shippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDFine.
- Hardcover
Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.Robinson Street Books, IOBA
Contact seller4-star sellerAssociation member: IOBA
Condition: Used - As new
£ 10.29
£ 7.03 shippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDisbn.
- Hardcover
Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.Robinson Street Books, IOBA
Contact seller4-star sellerAssociation member: IOBA
Condition: Used - As new
£ 10.29
£ 7.03 shippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDisbn.
- Softcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contact seller5-star sellerCondition: New
£ 17.96
Free ShippingShips within U.S.A.Quantity: 1 available
Paperback. Condition: new. Paperback. For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that w…e have reached our manageable threshold for making decisions -- and a watershed in product proliferation. In this pathbreaking book, the authors argue with compelling evidence that the next generation of marketing successes will belong to those brands that simplify customers' lives or businesses in ways that are inextricably tied to brand and product positioning. They contend that if a brand is not reducing customer stress, it is creating it -- and it is vulnerable to losing market share to more customer-empathetic competitors. Writing especially for product or brand managers who are struggling to simplify their portfolios, Cristol and Sealey have created a breakthrough framework that is itself a lesson in simplicity.After presenting two essential guideposts for managers to assess where their brand sits on the stress spectrum, the authors turn to the heart of Simplicity Marketing -- the 4 R's of simplification: Replace, Repackage, Reposition, and Replenish. Using scores of real-world company examples, Cristol and Sealey show how each of the 4 R's interacts with the others in powerful ways to relieve customer stress and how these strategies may be executed individually or in combination to build brand loyalty. Here for the first time are ten specific strategies to relieve customer stress through consolidating, aggregating, or integrating products and services, repositioning brands for more relevance to stress reduction, and decluttering customers' decision-making requirements. The final pages of this brilliant manifesto for a simplicity revolution provide a guide to managing simplicity strategies, leveraging information technology to simplify rather than complicate customers' lives, and integrating all the tools in the book into an executional blueprint. For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions — and a watershed in product proliferation. In this pathbreaking book, the authors argue with compelling evidence that the next generation of marketing successes will belong to those brands that simplify customers' lives or businesses in ways that are inextricably tied to brand and product positioning. They contend that if a brand is not reducing customer stress, it is creating it — and it is vulnerable to losing market share to more customer-empathetic competitors. Writing especially for product or brand managers who are struggling to simplify their portfolios, Cristol and Sealey have created a breakthrough framework that is itself a lesson in simplicity. After presenting two essential guideposts for managers to assess where their brand sits on the stress spectrum, the authors turn to the heart of Simplicity Marketing — the 4 R's of simplification: Replace, Repackage, Reposition, and Replenish. Using scores of real-world company examples, Cristol and Sealey show how each of the 4 R's interacts with the others in powerful ways to relieve customer stress and how these strategies may be executed individually or in combination to build brand loyalty. Here for the first time are ten specific strategies to relieve customer stress through consolidating, aggregating, or integrating products and services, repositioning brands for morerelevance to stress reduction, and decluttering customers' decision-making Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
Contact seller5-star sellerCondition: New
£ 12.72
£ 11.98 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New. In.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
£ 12.71
£ 15.00 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New.
- Softcover
Seller: Chiron Media, Wallingford, United KingdomChiron Media
Contact seller5-star sellerCondition: New
£ 12.47
£ 15.49 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Paperback. Condition: New.
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
Contact seller5-star sellerCondition: New
£ 16.24
£ 11.98 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New. In.
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
£ 19.28
£ 10.00 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Paperback. Condition: Brand New. 274 pages. 8.75x6.00x0.75 inches. In Stock.
