Language: English
Published by Emerald Publishing Limited, 2009
ISBN 10: 1849507201 ISBN 13: 9781849507202
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Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 2009. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2009. Ammareal gives back up to 15% of this item's net price to charity organizations.
Language: English
Published by Emerald Group Publishing Limited, 2009
ISBN 10: 1849507201 ISBN 13: 9781849507202
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Language: English
Published by Emerald Publishing Limited, 2009
ISBN 10: 1849507201 ISBN 13: 9781849507202
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Language: English
Published by Emerald Publishing Limited, 2009
ISBN 10: 1849507201 ISBN 13: 9781849507202
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Language: English
Published by Emerald Publishing Limited, 2009
ISBN 10: 1849507201 ISBN 13: 9781849507202
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Language: English
Published by Emerald Publishing Limited, 2009
ISBN 10: 1849507201 ISBN 13: 9781849507202
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Language: English
Published by Emerald Publishing Limited, 2009
ISBN 10: 1849507201 ISBN 13: 9781849507202
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Language: English
Published by Emerald Publishing Limited, GB, 2009
ISBN 10: 1849507201 ISBN 13: 9781849507202
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Hardback. Condition: New. Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. "Tourism Branding: Communities in Action", the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. Refreshingly this book attempts to free branding research and practice in tourism fields from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion. Considering tourism branding as a community affair, this collection is distinguished from other publications by adopting a global and more multidisciplinary approach, and brings the subject of tourism branding outside of the conventional domains of marketing and destination. Special attention is given to the role and expectations of main tourism stakeholders, particularly residents, business, and government in the hosting community. Built on theoretical foundations with both empirical findings and practical cases, this book brings together different perspectives and offers an intellectual and open dialogue among academics and practitioners of the field.
Language: English
Published by Emerald Publishing Limited, GB, 2009
ISBN 10: 1849507201 ISBN 13: 9781849507202
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.
Hardback. Condition: New. Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. "Tourism Branding: Communities in Action", the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. Refreshingly this book attempts to free branding research and practice in tourism fields from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion. Considering tourism branding as a community affair, this collection is distinguished from other publications by adopting a global and more multidisciplinary approach, and brings the subject of tourism branding outside of the conventional domains of marketing and destination. Special attention is given to the role and expectations of main tourism stakeholders, particularly residents, business, and government in the hosting community. Built on theoretical foundations with both empirical findings and practical cases, this book brings together different perspectives and offers an intellectual and open dialogue among academics and practitioners of the field.
Language: English
Published by Emerald Group Pub Ltd, 2009
ISBN 10: 1849507201 ISBN 13: 9781849507202
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Language: English
Published by Emerald Group Publishing Limited, 2009
ISBN 10: 1849507201 ISBN 13: 9781849507202
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Language: English
Published by Emerald Publishing Limited, 2009
ISBN 10: 1849507201 ISBN 13: 9781849507202
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Add to basketHardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Language: English
Published by Emerald Group Publishing Limited, 2009
ISBN 10: 1849507201 ISBN 13: 9781849507202
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextAcademic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism f.
Language: English
Published by Emerald Group Publishing Limited, 2009
ISBN 10: 1849507201 ISBN 13: 9781849507202
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Condition: New. Print on Demand pp. 306, Maps.
Language: English
Published by Emerald Group Publishing Limited, 2009
ISBN 10: 1849507201 ISBN 13: 9781849507202
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Buch. Condition: Neu. Tourism Branding | Liping Cai (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2009 | Emerald Group Publishing Limited | EAN 9781849507202 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
Language: English
Published by Emerald Group Publishing Limited, 2009
ISBN 10: 1849507201 ISBN 13: 9781849507202
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Language: English
Published by Emerald Group Publishing Limited, 2009
ISBN 10: 1849507201 ISBN 13: 9781849507202
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Condition: New. PRINT ON DEMAND pp. 306.
Language: English
Published by Emerald Group Publishing Limited, 2009
ISBN 10: 1849507201 ISBN 13: 9781849507202
Seller: AHA-BUCH GmbH, Einbeck, Germany
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.