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Toward Cross-channel Management : A Comprehensive Guide for Retail Firms
Language: English
Published by De Gruyter Oldenbourg, 2017
ISBN 10: 3110553899 ISBN 13: 9783110553895
Condition: New.
-
Paperback. Condition: New. New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping - a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels - an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.
-
Toward Cross-channel Management : A Comprehensive Guide for Retail Firms
Language: English
Published by De Gruyter Oldenbourg, 2017
ISBN 10: 3110553899 ISBN 13: 9783110553895
Condition: As New. Unread book in perfect condition.
-
Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms
Language: English
Published by De Gruyter Oldenbourg, 2017
ISBN 10: 3110553899 ISBN 13: 9783110553895
Condition: New.
-
Toward Cross-Channel Management
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping - a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels - an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.
-
Toward CrossChannel Management A Comprehensive Guide for Retail Firms
Language: English
Published by De Gruyter Oldenbourg, 2017
ISBN 10: 3110553899 ISBN 13: 9783110553895
Paperback. Condition: Brand New. com edition. 84 pages. 9.45x6.69x0.20 inches. In Stock.
-
Toward Cross-Channel Management
Language: English
Published by De Gruyter Oldenbourg, 2017
ISBN 10: 3110553899 ISBN 13: 9783110553895
Condition: New. pp. 84.
-
Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms
Language: English
Published by De Gruyter Oldenbourg, 2017
ISBN 10: 3110553899 ISBN 13: 9783110553895
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 15.37
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
-
Toward Cross-Channel Management
Language: English
Published by De Gruyter Oldenbourg, 2017
ISBN 10: 3110553899 ISBN 13: 9783110553895
Condition: New. pp. 84.
-
Toward Cross-channel Management : A Comprehensive Guide for Retail Firms
Language: English
Published by De Gruyter Oldenbourg, 2017
ISBN 10: 3110553899 ISBN 13: 9783110553895
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
-
Toward Cross-channel Management : A Comprehensive Guide for Retail Firms
Language: English
Published by De Gruyter Oldenbourg, 2017
ISBN 10: 3110553899 ISBN 13: 9783110553895
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
-
Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms
Language: English
Published by De Gruyter Oldenbourg, 2017
ISBN 10: 3110553899 ISBN 13: 9783110553895
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2017. Paperback. . . . . .
-
Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms
Language: English
Published by De Gruyter Oldenbourg, 2017
ISBN 10: 3110553899 ISBN 13: 9783110553895
Condition: New. 2017. Paperback. . . . . . Books ship from the US and Ireland.
-
Paperback. Condition: New. New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping - a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels - an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.
-
Toward Cross-Channel Management : A Comprehensive Guide for Retail Firms
Language: English
Published by De Gruyter Oldenbourg, 2015
ISBN 10: 3110416980 ISBN 13: 9783110416985
Condition: New.
-
Hardback. Condition: New. New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping - a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels - an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.
-
Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms
Language: English
Published by De Gruyter Oldenbourg, 2015
ISBN 10: 3110416980 ISBN 13: 9783110416985
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 68.35
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
-
Hardcover. Condition: Brand New. digital original edition. 70 pages. 9.25x6.75x0.50 inches. In Stock.
-
Paperback. Condition: New. New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping - a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels - an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.
-
Toward Cross-Channel Management : A Comprehensive Guide for Retail Firms
Language: English
Published by De Gruyter Oldenbourg, 2015
ISBN 10: 3110416980 ISBN 13: 9783110416985
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
-
Toward Cross-Channel Management
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping - a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels - an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.
-
Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms
Language: English
Published by De Gruyter Oldenbourg, 2015
ISBN 10: 3110416980 ISBN 13: 9783110416985
Condition: New. pp. 70.
-
Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms
Language: English
Published by De Gruyter Oldenbourg, 2015
ISBN 10: 3110416980 ISBN 13: 9783110416985
Condition: New. pp. 70.
-
Hardback. Condition: New. New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping - a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels - an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.
-
Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms
Language: English
Published by De Gruyter Oldenbourg, 2015
ISBN 10: 3110416980 ISBN 13: 9783110416985
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2015. Hardcover. . . . . .
-
Toward Cross-Channel Management : A Comprehensive Guide for Retail Firms
Language: English
Published by De Gruyter Oldenbourg, 2015
ISBN 10: 3110416980 ISBN 13: 9783110416985
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 113.99
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
-
Toward Cross-Channel Management
Language: English
Published by De Gruyter Oldenbourg, 2015
ISBN 10: 3110416980 ISBN 13: 9783110416985
Hardcover. Condition: Like New. Like New. book.
-
Toward Cross-Channel Management : A Comprehensive Guide for Retail Firms
Language: English
Published by De Gruyter Oldenbourg, 2015
ISBN 10: 3110416980 ISBN 13: 9783110416985
Condition: As New. Unread book in perfect condition.
-
Hardback. Condition: New. New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping - a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels - an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.
-
Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms
Language: English
Published by De Gruyter Oldenbourg, 2015
ISBN 10: 3110416980 ISBN 13: 9783110416985
Condition: New. 2015. Hardcover. . . . . . Books ship from the US and Ireland.
