Bruni Lowe Chris (30 results)

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Hardcover. Condition: New. In this groundbreaking guide to political messaging a professional pollster and strategist presents the insights he has drawn from a database of more than 20,000 election slogans. As well as identifying the eight key words that have been the most potent in campaigns around the world he investigates exactly why these words resonate so much with voters and how politicians have deployed them most effectively in their communications.…

Condition: New.

Condition: As New. Unread book in perfect condition.

Hardback. Condition: New. Have you ever wondered what the most powerful words in historyare?The right political slogan, used at the right time by theright party, can have profound consequences on people's lives. And yet thisaspect of political campaigning has been comprehensively overlooked. Thousandsof books about politics, marketing and election campaigns are published everyyear, but none has focused specifically on the election slogan - until now.Drawing on a database of more than 20,000 slogans, thisgroundbreaking book uncovers the remarkable fact that just eight 'hit' wordshave been central to the successful outcome of most major elections. FromFranklin D. Roosevelt's 'New Deal for the American People' to Nelson Mandela's'A Better Life for All', these potent words have spanned continents andideologies, toppled governments, ended conflicts, inspired sweeping societaltransformations and been echoed by democratic and authoritarian regimes alike.Through exclusive interviews, campaign insights and voterpsychology, Eight Words That Changed the World reveals why somewords resonate deeply while others fall flat and how their use shapes politicaloutcomes. A single word can mean the difference between victory and failure -and the right words deployed at the right time hold the key to power. More thanjust a study of political messaging, this is a guide for anyone seeking tounderstand the power of language in changing the world. …

HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: New.

Hardback. Condition: New. Have you ever wondered what the most powerful words in historyare?The right political slogan, used at the right time by theright party, can have profound consequences on people's lives. And yet thisaspect of political campaigning has been comprehensively overlooked. Thousandsof books about politics, marketing and election campaigns are published everyyear, but none has focused specifically on the election slogan - until now.Drawing on a database of more than 20,000 slogans, thisgroundbreaking book uncovers the remarkable fact that just eight 'hit' wordshave been central to the successful outcome of most major elections. FromFranklin D. Roosevelt's 'New Deal for the American People' to Nelson Mandela's'A Better Life for All', these potent words have spanned continents andideologies, toppled governments, ended conflicts, inspired sweeping societaltransformations and been echoed by democratic and authoritarian regimes alike.Through exclusive interviews, campaign insights and voterpsychology, Eight Words That Changed the World reveals why somewords resonate deeply while others fall flat and how their use shapes politicaloutcomes. A single word can mean the difference between victory and failure -and the right words deployed at the right time hold the key to power. More thanjust a study of political messaging, this is a guide for anyone seeking tounderstand the power of language in changing the world. …

HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

hardcover. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Hardcover. Condition: new. Hardcover. The proliferation of messages that the voting public is exposed to in the digital age means it has never been more important to use the right slogan or phrase in order to capture people's attention. Over the course of an extraordinary career advising organisations and candidates of all political persuasions, strategist and pollster Chris Bruni-Lowe has developed a clear understanding of what language moves people to action. To that end, he assembled a database comprising 20,000 slogans used in major elections worldwide over the past century, scrutinised the results and assessed all other relevant factors, allowing him to evaluate how effective any slogan is in delivering an election result. This amazing store of information revealed the remarkable fact that over the past 100 years just eight 'hit' words have been central to the successful outcome of most major elections. Based on information produced by his database, plus extensive interviews with more than 100 politicians, advisers, academics, marketing executives and behavioural scientists, this utterly unique book sets out to identify what makes an election slogan successful according to those who have been involved in creating them and using them. Each chapter focuses on one of the eight words and shows how it has contributed to changing the world. Those who have devised a slogan using one of the eight words will explain how they came up with it and offer their assessment of its effectiveness. Eight Words That Changed the World reveals why some words resonate deeply while others fall flat and how their use shapes political outcomes. A single word can mean the difference between victory and failure - and the right words deployed at the right time hold the key to power. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condition: New.

Condition: new.

Hardcover. Condition: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.

Condition: New. 2025. Hardcover. . . . . .

Hardcover. Condition: Brand New. 356 pages. 7.00x6.00x0.98 inches. In Stock.

Condition: New.

Condition: New.

Condition: New. 2025. Hardcover. . . . . . Books ship from the US and Ireland.

Condition: New. In English.

Condition: New.

Condition: As New. Unread book in perfect condition.

Hardcover. Condition: Brand New. 356 pages. 7.00x6.00x0.98 inches. In Stock.

Condition: New. Special order direct from the distributor.

Condition: New. Special order item direct from the distributor.

Hardcover. Condition: new. Hardcover. The proliferation of messages that the voting public is exposed to in the digital age means it has never been more important to use the right slogan or phrase in order to capture people's attention. Over the course of an extraordinary career advising organisations and candidates of all political persuasions, strategist and pollster Chris Bruni-Lowe has developed a clear understanding of what language moves people to action.To that end, he assembled a database comprising 20,000 slogans used in major elections worldwide over the past century, scrutinised the results and assessed all other relevant factors, allowing him to evaluate how effective any slogan is in delivering an election result.This amazing store of information revealed the remarkable fact that over the past 100 years just eight 'hit' words have been central to the successful outcome of most major elections.Based on information produced by his database, plus extensive interviews with more than 100 politicians, advisers, academics, marketing executives and behavioural scientists, this utterly unique book sets out to identify what makes an election slogan successful according to those who have been involved in creating them and using them.Each chapter focuses on one of the eight words and shows how it has contributed to changing the world. Those who have devised a slogan using one of the eight words will explain how they came up with it and offer their assessment of its effectiveness. Eight Words That Changed the World reveals why some words resonate deeply while others fall flat and how their use shapes political outcomes. A single word can mean the difference between victory and failure - and the right words deployed at the right time hold the key to power. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Hardcover. Condition: new. Hardcover. The proliferation of messages that the voting public is exposed to in the digital age means it has never been more important to use the right slogan or phrase in order to capture people's attention. Over the course of an extraordinary career advising organisations and candidates of all political persuasions, strategist and pollster Chris Bruni-Lowe has developed a clear understanding of what language moves people to action.To that end, he assembled a database comprising 20,000 slogans used in major elections worldwide over the past century, scrutinised the results and assessed all other relevant factors, allowing him to evaluate how effective any slogan is in delivering an election result.This amazing store of information revealed the remarkable fact that over the past 100 years just eight 'hit' words have been central to the successful outcome of most major elections.Based on information produced by his database, plus extensive interviews with more than 100 politicians, advisers, academics, marketing executives and behavioural scientists, this utterly unique book sets out to identify what makes an election slogan successful according to those who have been involved in creating them and using them.Each chapter focuses on one of the eight words and shows how it has contributed to changing the world. Those who have devised a slogan using one of the eight words will explain how they came up with it and offer their assessment of its effectiveness. Eight Words That Changed the World reveals why some words resonate deeply while others fall flat and how their use shapes political outcomes. A single word can mean the difference between victory and failure - and the right words deployed at the right time hold the key to power. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Hardback. Condition: New. Have you ever wondered what the most powerful words in historyare?The right political slogan, used at the right time by theright party, can have profound consequences on people's lives. And yet thisaspect of political campaigning has been comprehensively overlooked. Thousandsof books about politics, marketing and election campaigns are published everyyear, but none has focused specifically on the election slogan - until now.Drawing on a database of more than 20,000 slogans, thisgroundbreaking book uncovers the remarkable fact that just eight 'hit' wordshave been central to the successful outcome of most major elections. FromFranklin D. Roosevelt's 'New Deal for the American People' to Nelson Mandela's'A Better Life for All', these potent words have spanned continents andideologies, toppled governments, ended conflicts, inspired sweeping societaltransformations and been echoed by democratic and authoritarian regimes alike.Through exclusive interviews, campaign insights and voterpsychology, Eight Words That Changed the World reveals why somewords resonate deeply while others fall flat and how their use shapes politicaloutcomes. A single word can mean the difference between victory and failure -and the right words deployed at the right time hold the key to power. More thanjust a study of political messaging, this is a guide for anyone seeking tounderstand the power of language in changing the world. …

Buch. Condition: Neu. Neuware - Have you ever wondered what the most powerful words in history are The right political slogan, used at the right time by the right party, can have profound consequences on people's lives. And yet this aspect of political campaigning has been comprehensively overlooked. Thousands of books about politics, marketing and election campaigns are published every year, but none has focused specifically on the election slogan - until now.Drawing on a database of more than 20,000 slogans, this groundbreaking book uncovers the remarkable fact that just eight 'hit' words have been central to the successful outcome of most major elections. From Franklin D. Roosevelt's 'New Deal for the American People' to Nelson Mandela's 'A Better Life for All', these potent words have spanned continents and ideologies, toppled governments, ended conflicts, inspired sweeping societal transformations and been echoed by democratic and authoritarian regimes alike.Through exclusive interviews, campaign insights and voter psychology, Eight Words That Changed the World reveals why some words resonate deeply while others fall flat and how their use shapes political outcomes. A single word can mean the difference between victory and failure - and the right words deployed at the right time hold the key to power. More than just a study of political messaging, this is a guide for anyone seeking to understand the power of language in changing the world.…

Hardback. Condition: New. Have you ever wondered what the most powerful words in historyare?The right political slogan, used at the right time by theright party, can have profound consequences on people's lives. And yet thisaspect of political campaigning has been comprehensively overlooked. Thousandsof books about politics, marketing and election campaigns are published everyyear, but none has focused specifically on the election slogan - until now.Drawing on a database of more than 20,000 slogans, thisgroundbreaking book uncovers the remarkable fact that just eight 'hit' wordshave been central to the successful outcome of most major elections. FromFranklin D. Roosevelt's 'New Deal for the American People' to Nelson Mandela's'A Better Life for All', these potent words have spanned continents andideologies, toppled governments, ended conflicts, inspired sweeping societaltransformations and been echoed by democratic and authoritarian regimes alike.Through exclusive interviews, campaign insights and voterpsychology, Eight Words That Changed the World reveals why somewords resonate deeply while others fall flat and how their use shapes politicaloutcomes. A single word can mean the difference between victory and failure -and the right words deployed at the right time hold the key to power. More thanjust a study of political messaging, this is a guide for anyone seeking tounderstand the power of language in changing the world. …