Bowei Chen Gerhard Kling (30 results)

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  • Language: English

    Published by Kogan Page, 2025

    1398617172 / 9781398617179

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  • Language: English

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  • Language: English

    Published by Kogan Page Ltd, GB, 2025

    1398617172 / 9781398617179

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    Paperback. Condition: New. Your essential textbook for mastering business analytics through Python.Business Analytics with Python by Bowei Chen and Gerhard Kling is the definitive guide for upper-level undergraduate and postgraduate students studying business, management or finance. Designed to support analytics modules that prioritize practical application, this textbook introduces students to data-driven decision-making through Python, without assuming a background in computer science. It aligns with course outcomes by integrating statistical, mathematical and machine learning techniques into a unified business context.This textbook takes a holistic approach to business analytics, exploring how Python can be used to interpret and solve real-world problems. From foundational coding skills to the implementation of supervised and unsupervised machine learning methods, students learn how to translate data into insight across key business functions. Through industry-relevant case studies, including customer churn analysis, fraud detection and sales forecasting, learners build confidence in applying analytics to real organizational challenges.Pedagogical features include: - A running case study that reinforces practical learning across chapters - Clear learning objectives and chapter summaries to track progress - Step-by-step exercises and coding activities to build analytical fluency - Examples grounded in real business applications for immediate relevance Whether preparing for exams or building analytical capability for a future career, this textbook equips students with the tools to turn business data into strategic advantage.…

  • Language: English

    Published by Kogan Page, 2025

    1398617172 / 9781398617179

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  • Language: English

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    1398617172 / 9781398617179

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  • Language: English

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  • Language: English

    Published by Kogan Page Ltd, GB, 2025

    1398617172 / 9781398617179

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    Paperback. Condition: New. Your essential textbook for mastering business analytics through Python.Business Analytics with Python by Bowei Chen and Gerhard Kling is the definitive guide for upper-level undergraduate and postgraduate students studying business, management or finance. Designed to support analytics modules that prioritize practical application, this textbook introduces students to data-driven decision-making through Python, without assuming a background in computer science. It aligns with course outcomes by integrating statistical, mathematical and machine learning techniques into a unified business context.This textbook takes a holistic approach to business analytics, exploring how Python can be used to interpret and solve real-world problems. From foundational coding skills to the implementation of supervised and unsupervised machine learning methods, students learn how to translate data into insight across key business functions. Through industry-relevant case studies, including customer churn analysis, fraud detection and sales forecasting, learners build confidence in applying analytics to real organizational challenges.Pedagogical features include: - A running case study that reinforces practical learning across chapters - Clear learning objectives and chapter summaries to track progress - Step-by-step exercises and coding activities to build analytical fluency - Examples grounded in real business applications for immediate relevance Whether preparing for exams or building analytical capability for a future career, this textbook equips students with the tools to turn business data into strategic advantage.…

  • Language: English

    Published by Kogan Page, 2025

    1398617172 / 9781398617179

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  • Language: English

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    1398617172 / 9781398617179

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  • Language: English

    Published by Kogan Page, 2025

    1398617172 / 9781398617179

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  • Language: English

    Published by Kogan Page, 2025

    1398617172 / 9781398617179

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  • Language: English

    Published by Kogan Page, 2025

    1398617172 / 9781398617179

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    Condition: New. 1st edition NO-PA16APR2015-KAP.

  • Language: English

    Published by Kogan Page, 2025

    1398617172 / 9781398617179

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  • Language: English

    Published by Kogan Page, 2025

    1398617172 / 9781398617179

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  • Language: English

    Published by Kogan Page, 2025

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    Paperback. Condition: Brand New. 440 pages. 9.45x6.69x0.59 inches. In Stock.

  • Language: English

    Published by Kogan Page, 2025

    1398617288 / 9781398617285

    • Hardcover

    Seller: Books From California, Simi Valley, CA, U.S.A.Books From California

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  • Language: English

    Published by Kogan Page, 2025

    1398617172 / 9781398617179

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    Condition: New. &Uumlber den AutorBowei Chen is Associate Professor of Marketing Analytics and Data Science at the Adam Smith Business School, University of Glasgow, UK. He is also the Programme Director of the MSc in Finance and Management a.

  • Language: English

    Published by Kogan Page Ltd, GB, 2025

    1398617172 / 9781398617179

    • Softcover

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    Paperback. Condition: New. Your essential textbook for mastering business analytics through Python.Business Analytics with Python by Bowei Chen and Gerhard Kling is the definitive guide for upper-level undergraduate and postgraduate students studying business, management or finance. Designed to support analytics modules that prioritize practical application, this textbook introduces students to data-driven decision-making through Python, without assuming a background in computer science. It aligns with course outcomes by integrating statistical, mathematical and machine learning techniques into a unified business context.This textbook takes a holistic approach to business analytics, exploring how Python can be used to interpret and solve real-world problems. From foundational coding skills to the implementation of supervised and unsupervised machine learning methods, students learn how to translate data into insight across key business functions. Through industry-relevant case studies, including customer churn analysis, fraud detection and sales forecasting, learners build confidence in applying analytics to real organizational challenges.Pedagogical features include: - A running case study that reinforces practical learning across chapters - Clear learning objectives and chapter summaries to track progress - Step-by-step exercises and coding activities to build analytical fluency - Examples grounded in real business applications for immediate relevance Whether preparing for exams or building analytical capability for a future career, this textbook equips students with the tools to turn business data into strategic advantage.…

  • Language: English

    Published by Kogan Page Ltd, GB, 2025

    1398617172 / 9781398617179

    • Softcover

    Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK

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    Paperback. Condition: New. Your essential textbook for mastering business analytics through Python.Business Analytics with Python by Bowei Chen and Gerhard Kling is the definitive guide for upper-level undergraduate and postgraduate students studying business, management or finance. Designed to support analytics modules that prioritize practical application, this textbook introduces students to data-driven decision-making through Python, without assuming a background in computer science. It aligns with course outcomes by integrating statistical, mathematical and machine learning techniques into a unified business context.This textbook takes a holistic approach to business analytics, exploring how Python can be used to interpret and solve real-world problems. From foundational coding skills to the implementation of supervised and unsupervised machine learning methods, students learn how to translate data into insight across key business functions. Through industry-relevant case studies, including customer churn analysis, fraud detection and sales forecasting, learners build confidence in applying analytics to real organizational challenges.Pedagogical features include: - A running case study that reinforces practical learning across chapters - Clear learning objectives and chapter summaries to track progress - Step-by-step exercises and coding activities to build analytical fluency - Examples grounded in real business applications for immediate relevance Whether preparing for exams or building analytical capability for a future career, this textbook equips students with the tools to turn business data into strategic advantage.…

  • Language: English

    Published by Kogan Page, 2025

    1398617288 / 9781398617285

    • Hardcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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  • Language: English

    Published by Kogan Page, 2025

    1398617288 / 9781398617285

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  • Language: English

    Published by Kogan Page, 2025

    1398617288 / 9781398617285

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  • Language: English

    Published by Kogan Page, 2025

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  • Language: English

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    1398617288 / 9781398617285

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  • Language: English

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  • Language: English

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    Hardcover. Condition: Brand New. 440 pages. 9.45x6.69x9.61 inches. In Stock.

  • Language: English

    Published by Kogan Page, 2025

    1398617172 / 9781398617179

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    Paperback. Condition: Brand New. 440 pages. 9.45x6.69x0.59 inches. In Stock. This item is printed on demand.

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    Hardcover. Condition: Brand New. 440 pages. 9.45x6.69x9.61 inches. In Stock. This item is printed on demand.

  • Language: English

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    Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. &Uumlber den AutorBowei Chen is Associate Professor of Marketing Analytics and Data Science at the Adam Smith Business School, University of Glasgow, UK. He is also the Programme Director of the MSc in Finance and Management a.…