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Published by Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367340720 ISBN 13: 9780367340728
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Paperback. Condition: New. The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust's crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be 'trust strategists'. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, MandA and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism.Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.
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Published by Routledge 2021-03-31, 2021
ISBN 10: 0367340720 ISBN 13: 9780367340728
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Published by Taylor & Francis Ltd, 2021
ISBN 10: 0367340720 ISBN 13: 9780367340728
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First Edition
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Language: English
Published by Routledge 2019-07-17, 2019
ISBN 10: 0367340720 ISBN 13: 9780367340728
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Published by Manchester University Press, 2023
ISBN 10: 1526163446 ISBN 13: 9781526163448
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Published by Manchester University Press, 2023
ISBN 10: 1526163446 ISBN 13: 9781526163448
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Published by Taylor & Francis Ltd, 2016
ISBN 10: 0415719216 ISBN 13: 9780415719216
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Hardback. Condition: New. The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust's crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be 'trust strategists'. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.
Language: English
Published by Manchester University Press, 2023
ISBN 10: 1526163446 ISBN 13: 9781526163448
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Language: English
Published by Manchester University Press, 2023
ISBN 10: 1526163446 ISBN 13: 9781526163448
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Hardcover. Condition: Very Good. THERE ARE NO TARIFFS OR CUSTOMS DUTIES ON BOOKS. The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust's crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be 'trust strategists'. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.