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Consumer Behaviour (Paperback)
Language: English
Published by Oxford University Press Southern Africa, Goodwood, 2016
ISBN 10: 0190412429 ISBN 13: 9780190412425
Paperback. Condition: new. Paperback. Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice.The textbook is written for senior undergraduate students who are studyingConsumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing. Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Consumer Behaviour : South African Psychology and Marketing Applications
Language: English
Published by Oxford University Press, 2020
ISBN 10: 0190412429 ISBN 13: 9780190412425
Condition: New.
-
Consumer Behaviour : South African Psychology and Marketing Applications
Language: English
Published by Oxford University Press, 2020
ISBN 10: 0190412429 ISBN 13: 9780190412425
Condition: As New. Unread book in perfect condition.
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Consumer Behaviour
Language: English
Published by Oxford University Press, 2020
ISBN 10: 0190412429 ISBN 13: 9780190412425
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New.
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Paperback. Condition: Brand New. 2nd edition. 416 pages. 6.60x9.40x0.90 inches. In Stock.
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Consumer Behaviour
Language: English
Published by Oxford University Press, 2020
ISBN 10: 0190412429 ISBN 13: 9780190412425
Condition: New.
-
Consumer Behaviour : South African Psychology and Marketing Applications
Language: English
Published by Oxford University Press Southern Africa Mai 2016, 2016
ISBN 10: 0190412429 ISBN 13: 9780190412425
Taschenbuch. Condition: Neu. Neuware - Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice.The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.
