Consumer Behaviour (Paperback)
Language: English
Published by Oxford University Press Southern Africa, Goodwood, 2016
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 110.67
Quantity: 1 available
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Paperback. Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice.The textbook is written for senior undergraduate students who are studyingConsumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing. Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9780190412425
- Title
- Consumer Behaviour (Paperback)
- Author
- Elrie Botha
- Publisher
- Oxford University Press Southern Africa, Goodwood
- Publication year
- 2016
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0190412429
- ISBN 13
- 9780190412425
- Edition
- 2nd Edition
The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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