Synopsis
Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice.
The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.
"synopsis" may belong to another edition of this title.
About the Author
Professor Mercy Mpinganjira has over 20 years of work experience in Higher Education. She joined the University of Johannesburgin 2007. She is currently the Director of the School of Consumer Intelligence and Information Systems and a member of the University Senate.
"About this title" may belong to another edition of this title.
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Consumer Behaviour : South African Psychology and Marketing Applications
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Consumer Behaviour (Paperback)
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ISBN 10: 0190412429
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Paperback. Condition: new. Paperback. Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice.The textbook is written for senior undergraduate students who are studyingConsumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing. Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780190412425
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Consumer Behaviour : South African Psychology and Marketing Applications
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ISBN 10: 0190412429
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Consumer Behaviour : South African Psychology and Marketing Applications
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Taschenbuch. Condition: Neu. Neuware - Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice.The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing. Seller Inventory # 9780190412425