Bjoern Bjerke (108 results)

Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9781782545392.

Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.

Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil & highlighter markings. In poor condition, suitable as a reading copy. Dust jacket in poor condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9781840641714.…

Condition: new.

Paperback. Condition: New. Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Bjoern Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures. This book first presents the dominant approach to marketing theory used for the last half a century. After that, it presents an alternative approach to marketing theory by emphasizing how new infrastructures and organizations, including online platforms, influence new ways of linking the formal and informal economies together. Building on fundamental theories of science and methodological issues, Bjerke creates useful theoretical conceptions that can develop a greater connection between practice and research. He argues that as entrepreneurial activity is more accessible than ever it needs a fresh approach to include customers as co-creators and co-extractors of market value. An excellent book for exploring alternative marketing, students and researchers in marketing, social entrepreneurship and wider business and management studies will gain a greater understanding of what it means to be a marketer, customer and user.…

Paperback. Condition: new. Paperback. Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Bjoern Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures. This book first presents the dominant approach to marketing theory used for the last half a century. After that, it presents an alternative approach to marketing theory by emphasizing how new infrastructures and organizations, including online platforms, influence new ways of linking the formal and informal economies together. Building on fundamental theories of science and methodological issues, Bjerke creates useful theoretical conceptions that can develop a greater connection between practice and research. He argues that as entrepreneurial activity is more accessible than ever it needs a fresh approach to include customers as co-creators and co-extractors of market value. An excellent book for exploring alternative marketing, students and researchers in marketing, social entrepreneurship and wider business and management studies will gain a greater understanding of what it means to be a marketer, customer and user. Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Bjoern Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Condition: new.

Condition: new.

Paperback. Condition: New. How do business leaders think as a result of their national culture? This book provides a discussion and comparative analysis of five major cultures - American, Arab, Chinese, Japanese and Scandinavian - and how they reveal themselves in business practice.The author begins by introducing the concept of culture and why it is important, addressing issues such as values, beliefs and assumptions and the consequences of these. Bjorn Bjerke then goes on to address corporate culture and business strategy as well as some myths associated with national cultures. Looking at the five specific cultures he addresses cultural themes and presents a typified picture of the business leader in each of these. He concludes that there are five different capitalist systems governing these cultures, and that the business leader plays a different role in each. Extending this discussion, the author questions whether the culture-free business leader exists and, if so, what the characteristics of such a person might be.Business Leadership and Culture will enlighten students, scholars and business people about the consequences of culture for international business and management.…

Paperback. Condition: new. Paperback. How do business leaders think as a result of their national culture? This book provides a discussion and comparative analysis of five major cultures - American, Arab, Chinese, Japanese and Scandinavian - and how they reveal themselves in business practice. The text begins by introducing the concept of culture and why it is important, addressing issues such as values, beliefs and assumptions and the concequences of these. It then goes on to address corporate culture and business strategy as well as ome myths associated with national cultures. How do business leaders think as a result of their national culture? This book provides a discussion and comparative analysis of five major cultures American, Arab, Chinese, Japanese and Scandinavian and how they reveal themselves in business practice. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: Brand New. reprint edition. 303 pages. 9.00x6.00x0.75 inches. In Stock.

Hardcover. Condition: Very Good. No Jacket. NO DUST-JACKET hence grading and price. Unmarked and appears unread. Next day dispatch by Royal Mail in sturdy, recyclable packaging. 1000's of satisfied customers! Please contact us with any enquiries.

Paperback. Condition: New. This engaging textbook offers a modern perspective on all that is essential to know about entrepreneurship. It will prove required reading for both lecturers and undergraduate and Masters students on upper-level entrepreneurship courses.Björn Bjerke covers all kinds of aspects of entrepreneurship including the history of the subject, our modern entrepreneurial society, local community development, entrepreneurship in different national cultures and women as entrepreneurs. He addresses some theoretical developments, and considers a narrow and a broad view of entrepreneurship, rational and natural entrepreneurial start-ups and entrepreneurship in space and place.At the end of every chapter, there are numerous 'Think' questions and a practice case, which may be useful when studying the subject alone or when teaching it. There are online resources for teachers to support the text.Contents: Introduction: A Book About, for or in Entrepreneurship? 1. The History of Entrepreneurship as an Academic Subject 2. Our Society During the Twenty-first Century 3. All These Preneurs 4. Business Entrepreneurship: The Narrow View 5. Business Entrepreneurship: The Broad View 6. Social Entrepreneurship 7. Entrepreneurship and Local Development 8. Start-ups of Entrepreneurial Activities 9. Women as Entrepreneurs 10. Entrepreneurial Activities in Different National Cultures 11. Some Philosophical and Theoretical Foundations References Index.…

Condition: New. pp. 320.

Condition: new.

Condition: New.

Condition: New. In English.

Condition: New. In English.

Condition: New. In English.

Condition: new.

Condition: New. pp. 320.

Condition: New. 2019. Reprint. Paperback. . . . . . Books ship from the US and Ireland.

Condition: New. 2001. Paperback. . . . . . Books ship from the US and Ireland.

Condition: New. Understanding Entrepreneurship is a truly remarkable textbook that will provide an absorbing and illuminating read for all those - academics, students and practitioners alike - with an interest in entrepreneurship. Num Pages: 288 pages, Illustrations. BIC Classification: KJH. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 160 x 22. Weight in Grams: 458. . 2007. Paperback. . . . . Books ship from the US and Ireland. …

Condition: New. pp. 288.

Condition: New. In English.