Banerjee Syagnik Dholakia Ruby Roy (13 results)
- Softcover
Seller: GreatBookPrices, Columbia, U.S.A.GreatBookPrices
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£ 12.88
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- Softcover
Seller: Rarewaves USA, OSWEGO, U.S.A.Rarewaves USA
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£ 15.49
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Paperback. Condition: New. The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environ…ment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers.We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have trans- formed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market's steppingstone toward an IoT-infused environment, a gateway for artificial intelligence-driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
- Softcover
Seller: GreatBookPrices, Columbia, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
£ 14.13
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Condition: As New. Unread book in perfect condition.
- Softcover
Seller: Rarewaves.com USA, London, United KingdomRarewaves.com USA
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£ 18.32
Free ShippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Paperback. Condition: New. The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environ…ment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers.We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have trans- formed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market's steppingstone toward an IoT-infused environment, a gateway for artificial intelligence-driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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£ 18.59
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Paperback. Condition: Brand New. 150 pages. 8.86x6.02x0.43 inches. In Stock.
M-Powering Marketing in a Mobile World
Syagnik Banerjee (author), Ruby Roy Dholakia (author) & Nikhilesh Dholakia (author)
- Softcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, IrelandKennys Bookshop and Art Galleries Ltd.
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£ 22.18
£ 9.07 shippingShips from Ireland to U.S.A.Quantity: Over 20 available
Condition: New. 2017. paperback. . . . . .
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 15.65
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Condition: New.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
£ 18.56
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Condition: As New. Unread book in perfect condition.
M-Powering Marketing in a Mobile World
Syagnik Banerjee (author), Ruby Roy Dholakia (author) & Nikhilesh Dholakia (author)
- Softcover
Seller: Kennys Bookstore, Olney, U.S.A.Kennys Bookstore
Contact seller5-star sellerCondition: New
£ 26.99
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Condition: New. 2017. paperback. . . . . . Books ship from the US and Ireland.
- Softcover
Seller: Rarewaves USA United, OSWEGO, U.S.A.Rarewaves USA United
Contact seller5-star sellerCondition: New
£ 16.31
£ 37.49 shippingShips within U.S.A.Quantity: Over 20 available
Paperback. Condition: New. The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environ…ment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers.We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have trans- formed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market's steppingstone toward an IoT-infused environment, a gateway for artificial intelligence-driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
- Softcover
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
Contact seller5-star sellerCondition: New
£ 15.66
£ 65.00 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Paperback. Condition: New. The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environ…ment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers.We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have trans- formed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market's steppingstone toward an IoT-infused environment, a gateway for artificial intelligence-driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
- Softcover
- Print on Demand
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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£ 17.34
£ 10.00 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Paperback. Condition: Brand New. 150 pages. 8.86x6.02x0.43 inches. In Stock. This item is printed on demand.
- Softcover
- Print on Demand
Seller: moluna, Greven, Germanymoluna
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£ 21.40
£ 42.33 shippingShips from Germany to U.S.A.Quantity: Over 20 available
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Describes the changes taking place in shopping behaviours and marketing tools, and integrates them into easy to understand theoretical frameworks that can be used by marketers to augment and leverage their marketing f…unctions and resourcesÜber .
