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Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
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Condition: As New. Unread book in perfect condition.
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Condition: New.
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Statistical Methods in Customer Relationship Management
First Edition
Hardcover. Condition: New. 1st Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Condition: New.
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Statistical Methods in Customer Relationship Management
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 71.65
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Ships from United Kingdom to U.S.A.Quantity: Over 20 available
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Statistical Methods in Customer Relationship Management
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
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Condition: New.
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Condition: New.
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Condition: New. pp. 286.
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Statistical Methods in Customer Relationship Management
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Condition: New. pp. 286 Index.
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Statistical Methods in Customer Relationship Management
Language: English
Published by John Wiley and Sons Inc, US, 2012
ISBN 10: 1119993202 ISBN 13: 9781119993209
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
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£ 107.06
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Add to basketHardback. Condition: New. Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models.Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies.Explores each model in detail, from investigating the need for CRM models to looking at the future of the models.Presents models and concepts that span across the introductory, advanced, and specialist levels. Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.
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Condition: Gut. Zustand: Gut | Seiten: 290 | Sprache: Englisch | Produktart: Bücher | Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models. Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies. Explores each model in detail, from investigating the need for CRM models to looking at the future of the models. Presents models and concepts that span across the introductory, advanced, and specialist levels. Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.
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Gebunden. Condition: New. Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Manageme.
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Statistical Methods in Customer Relationship Management
Language: English
Published by John Wiley & Sons Inc, 2012
ISBN 10: 1119993202 ISBN 13: 9781119993209
Hardcover. Condition: Brand New. 1st edition. 286 pages. 9.00x6.00x0.75 inches. In Stock.
-
Statistical Methods in Customer Relationship Management
Language: English
Published by John Wiley and Sons Inc, US, 2012
ISBN 10: 1119993202 ISBN 13: 9781119993209
Hardback. Condition: New. Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models.Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies.Explores each model in detail, from investigating the need for CRM models to looking at the future of the models.Presents models and concepts that span across the introductory, advanced, and specialist levels. Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.
-
Statistical Methods in Customer Relationship Management
Language: English
Published by John Wiley & Sons Inc, 2012
ISBN 10: 1119993202 ISBN 13: 9781119993209
Hardcover. Condition: Brand New. 1st edition. 286 pages. 9.00x6.00x0.75 inches. In Stock. This item is printed on demand.
