Statistical Methods in Customer Relationship Management
Language: English
Published by John Wiley and Sons Inc, US, 2012
- Hardcover
- New
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
AbeBooks seller since June 11, 2025
Condition: New
£ 90.96
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Add to basketItem description from seller
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models.Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies.Explores each model in detail, from investigating the need for CRM models to looking at the future of the models.Presents models and concepts that span across the introductory, advanced, and specialist levels. Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book. …
Seller Inventory # LU-9781119993209
- Title
- Statistical Methods in Customer Relationship Management
- Author
- J. Andrew Petersen, V. Kumar
- Publisher
- John Wiley and Sons Inc, US
- Publication year
- 2012
- Condition
- New
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1119993202
- ISBN 13
- 9781119993209
- Item weight
- 494 grams
- Dimensions
- 15.75 x 2.03 x 23.62 cm
Statistical Methods in Customer Relationship Management:
- Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models.
- Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies.
- Explores each model in detail, from investigating the need for CRM models to looking at the future of the models.
- Presents models and concepts that span across the introductory, advanced, and specialist levels.
Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.
"Synopsis" may belong to another edition of this title.
About the Author
Dr. V. Kumar, Center for Excellence in Brand and Customer Management (CEBCM), and Director of the PhD Program in Marketing, J. Mack Robinson College of Business, Georgia State University, Atlanta, USA.
Dr. J. Andrew Petersen, Marketing and Assistant Director for the Center of Integrated Marketing and Sales (CIMS), Kenan-Flagler Business School, University of North Carolina at Chapel Hill, USA.
"About the title" may belong to another edition of this title.
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