Statistical Methods in Customer Relationship Management

Kumar, V.; Petersen, J. Andrew

ISBN 10: 1119993202 / ISBN 13: 9781119993209

Published by Wiley, 2012

About this Item

Seller Inventory # I-9781119993209

Bibliographic Details

Title: Statistical Methods in Customer Relationship...

Publisher: Wiley

Publication Date: 2012

Binding: Hardcover

Condition: New

About this title

Synopsis:

Rare Book

Review:

"Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book." (Zentralblatt MATH, 1 May 2013)