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Condition: As New. Unread book in perfect condition.
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Condition: New.
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Marketing
Language: English
Published by Bloomsbury Publishing PLC, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Marketing
Language: English
Published by Bloomsbury Publishing PLC, GB, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier's four principles - all customers differ, all customers change, all competitors react, all resources are limited - provide a framework for understanding the diverse and idiosyncratic world of modern marketing. Whether offline or digital, B2C or B2B, products or services, domestic or international, the same principles apply.This textbook dives headfirst into marketing controversies. Unique learning features, Marketing Fail and Shades of Grey, capture the messy reality of the business world and encourage students to reflect critically on both sides of a debate. A focus on application means that a large share of the text is devoted to case studies featuring contemporary organisations such as Beyond Meat, Zoom, IKEA, and the World Health Organization.The perfect textbook for introductory modules on the essentials of marketing, Marketing: Based on First Principles provides a unique and dynamic approach, allowing students to develop effective and flexible methods to deal with diverse and complex problems of marketing today.
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Marketing: Based on First Principles
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In.
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Marketing: Based on First Principles
Language: English
Published by Bloomsbury Publishing, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Condition: New.
-
Marketing
Language: English
Published by Bloomsbury Publishing PLC, GB, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Paperback. Condition: New. An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier's four principles - all customers differ, all customers change, all competitors react, all resources are limited - provide a framework for understanding the diverse and idiosyncratic world of modern marketing. Whether offline or digital, B2C or B2B, products or services, domestic or international, the same principles apply.This textbook dives headfirst into marketing controversies. Unique learning features, Marketing Fail and Shades of Grey, capture the messy reality of the business world and encourage students to reflect critically on both sides of a debate. A focus on application means that a large share of the text is devoted to case studies featuring contemporary organisations such as Beyond Meat, Zoom, IKEA, and the World Health Organization.The perfect textbook for introductory modules on the essentials of marketing, Marketing: Based on First Principles provides a unique and dynamic approach, allowing students to develop effective and flexible methods to deal with diverse and complex problems of marketing today.
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Marketing : Based on First Principles
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Marketing: Based on First Principles
Language: English
Published by Bloomsbury Publishing, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Condition: New.
-
Marketing: Based on First Principles
Language: English
Published by Bloomsbury USA Academic, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Paperback. Condition: Brand New. 336 pages. 9.69x7.44x1.00 inches. In Stock.
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Marketing : Based on First Principles
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
-
Marketing: Based on First Principles
Language: English
Published by Bloomsbury Publishing, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Condition: New.
-
Marketing
Language: English
Published by Bloomsbury Publishing PLC, GB, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Paperback. Condition: New. An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier's four principles - all customers differ, all customers change, all competitors react, all resources are limited - provide a framework for understanding the diverse and idiosyncratic world of modern marketing. Whether offline or digital, B2C or B2B, products or services, domestic or international, the same principles apply.This textbook dives headfirst into marketing controversies. Unique learning features, Marketing Fail and Shades of Grey, capture the messy reality of the business world and encourage students to reflect critically on both sides of a debate. A focus on application means that a large share of the text is devoted to case studies featuring contemporary organisations such as Beyond Meat, Zoom, IKEA, and the World Health Organization.The perfect textbook for introductory modules on the essentials of marketing, Marketing: Based on First Principles provides a unique and dynamic approach, allowing students to develop effective and flexible methods to deal with diverse and complex problems of marketing today.
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Marketing : Based on First Principles
Language: English
Published by Bloomsbury Publishing PLC Mär 2025, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Taschenbuch. Condition: Neu. Neuware - 'Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student's first course in marketing. It introduces the key concepts, processes and data-driven tools that are crucial to meeting the challenges that twenty-first century marketers face'--.
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Marketing
Language: English
Published by Bloomsbury Publishing PLC, GB, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Paperback. Condition: New. An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier's four principles - all customers differ, all customers change, all competitors react, all resources are limited - provide a framework for understanding the diverse and idiosyncratic world of modern marketing. Whether offline or digital, B2C or B2B, products or services, domestic or international, the same principles apply.This textbook dives headfirst into marketing controversies. Unique learning features, Marketing Fail and Shades of Grey, capture the messy reality of the business world and encourage students to reflect critically on both sides of a debate. A focus on application means that a large share of the text is devoted to case studies featuring contemporary organisations such as Beyond Meat, Zoom, IKEA, and the World Health Organization.The perfect textbook for introductory modules on the essentials of marketing, Marketing: Based on First Principles provides a unique and dynamic approach, allowing students to develop effective and flexible methods to deal with diverse and complex problems of marketing today.
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Condition: New.
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Marketing: Based on First Principles
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 148.09
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Marketing : Based on First Principles
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 148.08
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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Condition: As New. Unread book in perfect condition.
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Marketing : Based on First Principles
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 165.97
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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Marketing: Based on First Principles
Language: English
Published by Bloomsbury USA Academic, 2025
ISBN 10: 1350327905 ISBN 13: 9781350327900
Hardcover. Condition: Brand New. 388 pages. 9.69x7.44x1.00 inches. In Stock.
