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Condition: As New. Unread book in perfect condition.
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An Analysis of W. Chan Kim and Ren�e Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space (Paperback or Softback)
Book 1 of 215: The Macat LibraryLanguage: English
Published by Macat Library 7/15/2017, 2017
ISBN 10: 191212842X ISBN 13: 9781912128426
Paperback or Softback. Condition: New. An Analysis of W. Chan Kim and Ren�e Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space. Book.
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy
Book 1 of 215: The Macat LibraryLanguage: English
Published by Macat International Limited, GB, 2017
ISBN 10: 191212842X ISBN 13: 9781912128426
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
First Edition
Paperback. Condition: New. 1st. In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call "red oceans," and instead seek out new markets, or "blue oceans." Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a "blue ocean" market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.
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An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy
Book 1 of 215: The Macat LibraryLanguage: English
Published by Macat International Limited, GB, 2017
ISBN 10: 191212842X ISBN 13: 9781912128426
First Edition
Paperback. Condition: New. 1st. In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call "red oceans," and instead seek out new markets, or "blue oceans." Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a "blue ocean" market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.
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An Analysis of W. Chan Kim and Rene Mauborgne's Blue Ocean Strategy (Paperback)
Book 1 of 215: The Macat LibraryLanguage: English
Published by Macat International Limited, London, 2017
ISBN 10: 191212842X ISBN 13: 9781912128426
Paperback. Condition: new. Paperback. In Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call red oceans, and instead seek out new markets, or blue oceans. Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a blue ocean market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best. Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of "blue oceans" in uncontested market space. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Condition: NEW.
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An Analysis of W. Chan Kim and Ren?e Mauborgne's Blue Ocean Strategy
Book 1 of 215: The Macat LibrarySeller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 4 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Blue Ocean Strategy: How to Create Uncontested Market Space (The Macat Library)
Book 1 of 215: The Macat LibrarySeller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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An Analysis of W.Chan Kim and Renee Mauborgne's: Blue Ocean Strategy
Book 1 of 215: The Macat LibraryLanguage: English
Published by Taylor & Francis Group, 2017
ISBN 10: 191212842X ISBN 13: 9781912128426
Condition: New.
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An Analysis of W.Chan Kim and Renee Mauborgne's: Blue Ocean Strategy
Book 1 of 215: The Macat LibraryLanguage: English
Published by Taylor & Francis Group, 2017
ISBN 10: 191212842X ISBN 13: 9781912128426
Condition: New.
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Blue Ocean Strategy: How to Create Uncontested Market Space
Book 1 of 215: The Macat LibraryLanguage: English
Published by Macat International Limited, 2017
ISBN 10: 191212842X ISBN 13: 9781912128426
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2017. Paperback. . . . . .
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Blue Ocean Strategy: How to Create Uncontested Market Space
Book 1 of 215: The Macat LibraryLanguage: English
Published by Macat International Limited, 2017
ISBN 10: 191212842X ISBN 13: 9781912128426
Condition: New. 2017. Paperback. . . . . . Books ship from the US and Ireland.
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Paperback. Condition: Brand New. 97 pages. 7.80x5.24x0.28 inches. In Stock.
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An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space (The Macat Library)
Book 1 of 215: The Macat LibrarySeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 9.93
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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An Analysis of W.Chan Kim and Renee Mauborgne's: Blue Ocean Strategy
Book 1 of 215: The Macat LibraryLanguage: English
Published by Taylor & Francis Group, 2017
ISBN 10: 191212842X ISBN 13: 9781912128426
Condition: New.
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Blue Ocean Strategy: How to Create Uncontested Market Space
Book 1 of 215: The Macat LibraryLanguage: English
Published by Macat International Limited, 2017
ISBN 10: 191212842X ISBN 13: 9781912128426
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
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paperback. Condition: New.
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Condition: As New. Unread book in perfect condition.
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An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space
Book 1 of 215: The Macat LibraryLanguage: English
Published by Macat Library 2017-07, 2017
ISBN 10: 191212842X ISBN 13: 9781912128426
PF. Condition: New.
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Blue Ocean Strategy : How to Create Uncontested Market Space
Book 1 of 215: The Macat LibrarySeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Blue Ocean Strategy : How to Create Uncontested Market Space
Book 1 of 215: The Macat LibrarySeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy : How to Create Uncontested Market Space and Make Competition Irrevelant
Book 1 of 215: The Macat LibrarySeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
