Adeyanju Apejoye (72 results)

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Taschenbuch. Condition: Neu. Influence of Celebrity Endorsement of Advertisement | A Case Study of Students' Purchase Intentions | Apejoye Adeyanju | Taschenbuch | 128 S. | Englisch | 2015 | LAP LAMBERT Academic Publishing | EAN 9783659708510 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

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Hardback. Condition: New. In Nigerian Journalism and the Digital Age, Adeyanju Apejoye, Andrew Danjuma Dewan, and Seamus Simpson explore the extent to which a globally accessible online communication environment may be poised to provide the conditions for Nigeria to adopt, strategically, elements of 21st-century online mass communication with the potential for significant political and social development.Through critical exposition of the history and character of Nigeria's journey to the digital age the authors demonstrate how provision and consumption of both traditional and digital news have emerged and evolved as a topic of interest within decades of significant change within the Nigerian news media system. Underpinning the volume's analysis is the core contention that the most productive, innovative, and effective media systems are those that position accountability to the public interest as a crucial factor in the functioning of news production and consumption. Apejoye, Dewan, and Simpson's volume constitutes a significant contribution to understanding the Nigerian news media environment in the era of expanding digital information networks and services.…

Condition: As New. Unread book in perfect condition.

Hardcover. Condition: Brand New. 208 pages. 9.00x6.00x1.00 inches. In Stock.

Hardback. Condition: New. In Nigerian Journalism and the Digital Age, Adeyanju Apejoye, Andrew Danjuma Dewan, and Seamus Simpson explore the extent to which a globally accessible online communication environment may be poised to provide the conditions for Nigeria to adopt, strategically, elements of 21st-century online mass communication with the potential for significant political and social development.Through critical exposition of the history and character of Nigeria's journey to the digital age the authors demonstrate how provision and consumption of both traditional and digital news have emerged and evolved as a topic of interest within decades of significant change within the Nigerian news media system. Underpinning the volume's analysis is the core contention that the most productive, innovative, and effective media systems are those that position accountability to the public interest as a crucial factor in the functioning of news production and consumption. Apejoye, Dewan, and Simpson's volume constitutes a significant contribution to understanding the Nigerian news media environment in the era of expanding digital information networks and services.…

Condition: New. 2025. hardcover. . . . . . Books ship from the US and Ireland.

Condition: New. 2025. hardcover. . . . . .

Condition: New.

Condition: New.

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Taschenbuch. Condition: Neu. Influence des célébrités dans les publicités | Étude de cas sur les intentions d'achat des étudiants | Apejoye Adeyanju | Taschenbuch | Französisch | 2025 | Editions Notre Savoir | EAN 9786209306945 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. …

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Taschenbuch. Condition: Neu. Wp¿yw rekomendacji reklamowych przez gwiazdy | Studium przypadku dotycz¿ce intencji zakupowych studentów | Apejoye Adeyanju | Taschenbuch | Polnisch | 2025 | Wydawnictwo Nasza Wiedza | EAN 9786209391415 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. …

Taschenbuch. Condition: Neu. Influenza della promozione pubblicitaria da parte delle celebrità | Un caso di studio sulle intenzioni di acquisto degli studenti | Apejoye Adeyanju | Taschenbuch | Italienisch | 2025 | Edizioni Sapienza | EAN 9786209393976 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.…

Taschenbuch. Condition: Neu. Influência do apoio de celebridades à publicidade | Um estudo de caso sobre as intenções de compra dos estudantes | Apejoye Adeyanju | Taschenbuch | Portugiesisch | 2025 | Edições Nosso Conhecimento | EAN 9786209388859 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.…

Taschenbuch. Condition: Neu. Einfluss von Prominentenwerbung | Eine Fallstudie zu den Kaufabsichten von Studenten | Apejoye Adeyanju | Taschenbuch | 108 S. | Deutsch | 2025 | Verlag Unser Wissen | EAN 9786209312069 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. …

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Using celebrity to endorse a product is one of the popular advertising techniques companies use to create awareness and gain favourable responses about their products and services. This expectation is often not realised as negative image about a celebrity endorser, incongruity of a celebrity endorser with the product being endorsed are all capable of inducing low patronage of the product rather than the other way round. This book provides an empirical and incisive knowledge of the celebrity endorsement phenomenon with specific focus on how it affects students' purchase intention. It is written in a lucid, engaging and captivating style and will serve as a good reference material and guide for any future academic and professional investigation within the field. 128 pp. Englisch.…

Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Adeyanju ApejoyeAdeyanju is an indigene of Ifon in Ondo State. He received his Bachelor of Arts in Mass Communication from Bayero University, Kano and M.Sc from Ahmadu Bello University, Zaria, Nigeria. He is currently a PhD candidate.…

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 104 pp. Spanisch.

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Using celebrity to endorse a product is one of the popular advertising techniques companies use to create awareness and gain favourable responses about their products and services. This expectation is often not realised as negative image about a celebrity endorser, incongruity of a celebrity endorser with the product being endorsed are all capable of inducing low patronage of the product rather than the other way round. This book provides an empirical and incisive knowledge of the celebrity endorsement phenomenon with specific focus on how it affects students' purchase intention. It is written in a lucid, engaging and captivating style and will serve as a good reference material and guide for any future academic and professional investigation within the field.…

HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.